- Create and drive product strategy for Fitness equipment, swimwear and apparel- Lead merchandising, design, research and product innovation- Responsible for all "Go To Market" needs: Develop sales assets, Lead product presentations, Partner with Marketing on sell-in tools.- Partner with Retail Planning on SKU analysis, productivity and profitability

Promoted to Director of Hardgoods: I currently lead the Product Management Team and Design across all equipment categories: Goggles, Swim Caps, Training Aids, Footwear, Packs, Learn-To-Swim. Major accounts include Sporting Goods, Amazon, Costco, and Target.

In addition to my responsibilities as Product Manager, I acquired additional management roles:- Hardgoods Team Lead for all marketing-related projects: Ensure all Catalog, Key Product Story, and Packaging Briefs are submitted and followed-up with appropriate timelines in place.- Hardgoods Team Lead for all cross-functional projects, with both internal and external partners: Lead all communication within Hardgoods Team, and between Softgoods, Marketing, Sports Marketing, and E-Comm teams.- Advance the Development of Technical Training Aids: Work closely with Speedo Advisory Coaches on cutting-edge training styles and equipment. Engage Industrial Design firms with thorough product briefs. Innovate with unique technologies new to the swimming equipment industry. Utilize Speedo Aqualab (UK) testing laboratories to provide concrete data to support marketing claims. - Manage all aspects of outside design for all Speedo Hardgoods: Art Direction for relevant categories, Manage budgeting and timelines, New Vendor Set-up, HR and Legal Contracts, Estimates and Invoicing.

- Product Categories: Training Aids, Aquatic Fitness, Swim Caps, Learn-to-Swim, Life Jackets- Honored as 2012 Speedo Employee of the Year- I work closely with Olympic-level coaches and athletes on new innovation and product testing.- Created Artist Collaboration Series of swim caps. Working with local artist in LA area to create fresh, relevant artwork-drive cap designs.- Hire, manage, and provide art direction to freelance designers. During heavy design season, I manage 5-10 freelancers simultaneously, all working out of the office.

• Manage large-scope product development in headwear, resulting in most profitable quarter in 20-year history.• Increased client confidence: Led to significant product line growth for Titleist, Cleveland Golf, Callaway, Rip Curl, Rusty. • Manage day-to-day operations in line development and production for Acushnet Golf (Titleist & Cobra), La Jolla Group Brands (O'Neill, LOST, Rusty), Cleveland Golf, and more!

• Promoted after 7 months from Art Director to Client Services Director. Responsible for client relations and management of art direction, merchandising, new product development, sales support, production, and quality assurance.• Created and presented leading-edge product solutions for existing and new customers. Developed a new product line for the combined needs of fifteen new customers.• Primary liaison between 50+ clients and 7 sales reps. Ensured delivery on time and on budget. • Led a team of 10: designers, digitizers, production manager, purchaser, and sample department. Streamlined processes: reduced prototype development time from 3 to 2 weeks.• Daily coordination with production facilities in Mexico and China. Made personal visits to both factories to implement new procedures and improve quality standards.

• Personally managed all aspects of commercial photo shoots for corporate marketing. Clients included: Microsoft, Starbucks, AT&T, Nintendo. • Significantly increased client and photographer confidence of flawless project execution: Led to more new and repeat clients.• Responsible for budgeting and billing: Increased margins on all projects.