Kathleen De Lara is a Marketing at Atlassian at Atlassian. She possess expertise in social media, blogging, editing, facebook, journalism and 19 more skills. Colleagues describe her as "A go-getter with an always learning mindset that helps elevate any and all things that she’s involved with.” This is what immediately comes to my mind when I think about Kat and, personally, what I believe puts her head and shoulders above many that I’ve worked with. At LinkedIn I worked with Kat on a daily basis, strategizing ways to bring her created content to life in a compelling fashion. Although she was a bonafide expert in creating the actual content, her expertise went well beyond that and the amount of growth that I witnessed over the years was also astounding. Kat is data-driven and testing oriented, and never settles for ‘good enough’. For example, whenever she would launch/optimize a set of pages, she would always analyze her page’s performance in terms of the relevant KPI (e.g., TOFU traffic growth, BOFU lead gen), propose further ideas to me & our SEO lead, and together we would prioritize ideas which would ultimately build out a high-performance roadmap of initiatives that we would execute. Over the years, we ran dozens and dozens of tests and optimization initiatives, and by the end of my tenure there, Kat had picked up many - if not all - the skills necessary to succeed in a variety of digital roles. Beyond that, Kat was just one of my favorite people at LinkedIn. It’s uncommon to find someone you work with that inspires you to work harder and makes it fun all the while. I would highly recommend Kat and would always welcome the opportunity to work with her again.", "We have worked with Kat and Entelo for the last few years developing Entelo’s professional development and education programs. I’ve been so impressed with Kat’s professionalism, organizational skills, and market knowledge. Kat’s skills go far beyond the traditional use of tools such as “Salesforce.com” to innovative and cutting-edge techniques for growing and maintaining a CRM data base. She has her finger on the pulse of the recruitment industry and combines that with her skills in developing a sales pipeline to help Entelo grow their business operations. But, she goes beyond that technical skill in communicating with her fellow employees to implement those results and grow company business operations. As a result, Entelo has developed a reputation as a firm that can provide solutions to global recruitment challenges and help recruitment professionals expand their skills. The definition of a manager is one who executes and professional and technical aspects of their job. Leaders are defined as individuals who can motivate individuals to do the right thing. Kat is unique in combining both these qualities as one who does her job so very well but can motivate and inspire others to achieve higher performance. It is a privilege to work with Kat and the Entelo team!", and "You could not ask for a better colleague and collaborator than Kat. From our first day working together she was the kind of perfect teammate they write about in HR case studies. She's highly collaborative, creative, an effective communicator, endlessly dependable (even on the weekends), always accountable and has the kind of work ethic that your middle school math teacher lectured you about. Beyond that, she's an enormously talented, data-oriented marketer who has done everything under the sun related to demand gen marketing (blogs, webinars, ebooks, events, social media, etc). You name it, she's done it with the kind of patience, grace, determination and sense of humor that is all too rare. I can't recommend her highly enough."