Kathleen D. Email & Phone Number

San Diego, Ca, Us

As a member of the Product team, I facilitate research and design efforts, aiding in the rapid development of our mission-critical platform for omni-channel advertising, which processes $200 billion in annual media spend. As the UX lead for targeted product features, I specialize in the iterative design process. My role also entails conducting comprehensive UX/UI audits to ensure seamless user experiences across the board.

· Led the UX design process for Creative Automation, creating easy-to-use features for complex user journeys.· Developed a dynamic bulk editing and creation tool MVP to address 80% of client pain points on native publisher tools. · Produced iterative designs for cross-publisher ads management integration based on client feedback and usability testing.· Analyzed feedback diligently and improved solutions swiftly, showcasing agility and commitment to continuous improvement.

· Created personas and analyzed pain points in outdated product reference guides in collaboration with stakeholders.· Developed solutions to easily identify reference guide information increasing productivity among 160 users.· Utilized design principles to deliver an easy-to-use guide with a cohesive design.

· Screened and selected users before facilitating interviews to analyze behaviors on the platform. · Collaborated with stakeholders to uncover technical constraints before ideating solutions.· Synthesized website analytics to uncover current audience, user acquisition, and behaviors to determine areas of improvement and align user and business needs.· Completed multiple rounds of usability testing, iterating on opportunities. · Created high-fidelity wireframes and prototypes utilizing insights from A/B testing.

San Diego, California, United States

· Developed successful campaigns leveraging data analytics and testing to optimize sales with >120% ROI. · Created high-quality content on advertising platforms generating up to $1MM in annual revenue.· Led a team that generated engaging ad copies, images, videos, and utilized HTML and CSS on landing pages to increase conversion rate.· Organized and managed project deadlines to meet stakeholder requirements.

Escondido, California, United States

· Utilized HyperSpace Systems to generate patient requests for medication to the appropriate medical providers.· Focused on accuracy to ensure all medications and documents were released to the correct patients.· Organized sensitive patient information and provided exceptional patient care and interaction.