• Established the qualitative research practice to generate insights across the company and influence product strategy.• Led mixed-method research across all consumer-facing digital experiences, including overseeing a website redesign, launching a native app, and releasing new product features.• Democratized research across Product and Design teams by offering training and tools for fast iterative testing early in the product lifecycle.

• Led end-to-end research in domestic and international markets across three business platforms: Retail (Nike Flagship and Factory stores), Commerce (Nike App, Nike.com), and Activities apps (Nike Run Club, Nike Training Club).• Gathered qualitative consumer insights using various methods: participatory design, 1:1 interviews, focus groups, diary studies, journey maps, concept cards, and usability tests.• Collaborated with the Voice of The Consumer team to conduct mixed-method research, providing a holistic view of users' needs (Nike customers and store associates).• Synthesized consumer data into compelling stories that drove decision-making at all phases of the digital product lifecycle.

• Managed project management for consumer insights testing by creating recruitment screeners, in-field discussion guides, surveys, and participant homework assignments.• Assisted in transcribing and synthesizing in-field usability tests for mobile and desktop studies.• Oversaw team budget forecasts and collaborated with Finance to meet quarterly department finance goals.

• Supported the VP of Nike Digital Product with calendar management, travel arrangements, expenses, and meeting recaps.• Managed and hired all Administrative Assistants onto the team and served as their direct manager.