Strategic market development and portfolio management of Perma Pure's medical and environmental & scientific product portfolios

Leading and aligning both upstream and downstream marketing strategy and tactics

•Development and implementation of the overall corporate product strategy•Actively manage existing product line by working cross-functionally to insure the production, service, quality, marketing and sales of the product line are appropriate to achieve corporate financial goals •Develop thorough category strategies to evaluate gaps in the current product portfolio and to enhance the companies position and profitability in the marketplace •Actively collaborate with Engineering, Operations, and Sales teams from development through all phases of the development process cycle•Interact with key customers and develop coordinated marketing campaigns to increase sales•Review product pricing and gross margin goals for new and existing products and establish customer pricing•Evaluate and conduct analysis of sales data •Analyze performance and profitability by customer type•Work cross-departmentally with operations, manufacturing and engineering to analyze production problems and suggest alternatives to increase product function as well as production efficiency•Responsible for creating monthly product forecast for over 400 products •Determine the life-cycle of under-performing products and work to eliminate excess inventory

•Acted as a liaison between Sales and Marketing and Engineering to ensure the products being developed meet our customer’s demand and expectations•Provided detailed cost estimates of products before and after production including components costs and labor times •Conducted product training seminars for Customer Service and Sales and Marketing Departments•Coordinated design and function of product packaging•Wrote and reviewed catalog copy•Responsible for the organization of product photography and assisted in the creation of all marketing materials

•Concurrently worked on projects with the National Rehabilitation Hospital, Washington DC for the Assistive Technology Research Center Co-authored and submitted a research proposal for study involving human subjects•Researched new and innovative techniques for orthotic arm cuffs and the design of a gravity-assisted shoulder orthosis

•Worked in the Department of Hematology and Molecular Biology•Designed and developed protocols for testing platelet force production using a second-generation prototype•Collected, assessed and analyzed data •Assisted in the research an preparation of abstracts for publication in both Blood. 1995;86 (suppl. 1): 545 a. and Anesthesia and Analgesia 84:31-8, 1997.