Kathleen Hrabovsky Email and Phone Number
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Marketing Professional with extensive and progressive experience in brand marketing. Innovative strategist with proven ability to identify growth opportunities and develop, implement, and evaluate product and communications plans.Specialties:• Data and Market Analysis• Marketing Strategy Development• Creative Evaluation• Idea Alignment
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Director Of Product StrategySupportworks, Inc. Nov 2018 - PresentPapillion, Nebraska, Us
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Director Of Marketing And Brand StrategyEat Fit Go Healthy Foods Feb 2018 - Nov 2018Omaha, Nebraska, Us• Recommended and gained alignment on Eat Fit Go’s company vision, brand purpose and positioning based on insights gained through qualitative and quantitative customer and market research.• Spearheaded a menu evaluation, redesign and assortment optimization to ensure all products are living up to brand standards, with a focus on customer appeal, cost, brand fit and ingredient quality.• Led a variety of efforts to drive customer acquisition and retention including in-store promotions, seasonal menu items, myEFG loyalty rewards program and content development for social advertising; identified, evaluated and managed partners to fill in skill gaps and help achieve company objectives. -
Brand SpecialistOriental Trading Company, A Berkshire Hathaway Company Nov 2016 - Feb 2018Omaha, Nebraska, Us• Developed brand documents, collaborated with Creative team on brand style guides and gained leadership alignment on foundational recommendations to support Marry Me, Learn365, CustomFun365 and Fun365 brand launches.• Introduced new brands to employees through executive presentations, employee demos and call center overview sessions; educated teams on brand pillars, positioning and promise to ensure all areas are aligned on priorities and delivering a consistent experience to customers.• Audited all critical customer touchpoints to determine the right branding solution and developed/gained approval on new multi-brand logo for use in a variety of customer correspondence. -
Senior Brand Manager, Healthy ChoiceConagra Foods 2013 - 2016Chicago, Illinois, UsResponsible for setting the vision and growth strategy for one of ConAgra's flagship brands.• Utilized consumer insights in the creative development of Healthy Choice’s ‘Magic of Steam’ marketing campaign.• Transformed portfolio to better position Healthy Choice for future growth; proactively exited margin-decretive and non-strategic product lines to reallocate resources to high-growth initiatives. • Defined team roles and responsibilities and provided coaching, support, and stretch assignments for three direct reports. -
Senior Brand Manager, Orville Redenbacher'S PopcornConagra Foods 2012 - 2013Chicago, Illinois, UsPromoted to lead business turnaround for one of ConAgra's flagship brands.• Uncovered key insight as to why consumers were leaving the Better For You Microwave Popcorn segment and utilized that knowledge to lead positioning, product and graphic development of Orville Gourmet Naturals.• Responsible for coaching, training, and developing team with two direct reports and five cross functional partners.
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Brand Manager, Orville Redenbacher'S PopcornConagra Foods 2011 - 2012Chicago, Illinois, UsOptimized microwave and kernel popcorn portfolio while extending the brand into an adjacent category.• Drove organizational alignment to extend Orville into a high-growth adjacency. Collaborated with cross-functional teams on product and packaging development, led customer sell-in, and developed 360 degree marketing launch campaign to drive awareness and trial. • Optimized the microwave popcorn portfolio by proactively discontinuing underperforming items and working closely with sales to initiate a distribution drive on high velocity, high margin products.
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Brand Manager, Swiss MissConagra Foods 2009 - 2011Chicago, Illinois, UsPromoted to lead strategy and P&L for seasonal business.• Collaborated with cross-functional partners & key customer teams to develop an impactful category growth story, resulting in a +10pt increase in share of shelf the following season.• Led development and execution of annual operating plan, including gaining alignment to key initiatives, forecasting volume and budgets, and identifying overdrive opportunities to address potential risks.
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Associate Marketing Manager, BanquetConagra Foods 2008 - 2009Chicago, Illinois, UsResponsible for P&L management of Prepared Chicken and Brown 'n Serve businesses and setting roadmap for business model transformation.
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Associate Marketing Manager, Healthy ChoiceConagra Foods 2006 - 2007Chicago, Illinois, UsCo-managed several lines of business and led corporate and community focused integrated marketing program.
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Assistant Marketing Manager, Marie Callender'SConagra Foods 2005 - 2006Chicago, Illinois, UsCo-managed three lines of business for one of ConAgra's fastest growing brands.
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Marketing Intern, Wine GroupBrown-Forman 2004 - 2004Louisville, Ky, UsSummer internship with focus on driving growth strategy on several brands in the Wine portfolio.
Kathleen Hrabovsky Skills
Kathleen Hrabovsky Education Details
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Indiana University - Kelley School Of BusinessMarketing -
Miami UniversityMarketing
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Miami University Dolibois European CenterInternational Business Program
Frequently Asked Questions about Kathleen Hrabovsky
What company does Kathleen Hrabovsky work for?
Kathleen Hrabovsky works for Supportworks, Inc.
What is Kathleen Hrabovsky's role at the current company?
Kathleen Hrabovsky's current role is Director Of Product Development at Supportworks, Inc..
What is Kathleen Hrabovsky's email address?
Kathleen Hrabovsky's email address is kh****@****rks.com
What is Kathleen Hrabovsky's direct phone number?
Kathleen Hrabovsky's direct phone number is +181234*****
What schools did Kathleen Hrabovsky attend?
Kathleen Hrabovsky attended Indiana University - Kelley School Of Business, Miami University, Miami University Dolibois European Center.
What skills is Kathleen Hrabovsky known for?
Kathleen Hrabovsky has skills like Consumer Products, Brand Management, Brand Equity, Cross Functional Team Leadership, Marketing, Market Analysis, P&l Management, Marketing Strategy, Management, Shopper Marketing, Customer Insight, Growth Strategies.
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