Clients:• ACME Brooklyn• Charlotte Stone• Madewell• Komar• Good People NYC• Barkbox• Ollie

As the Senior Manager of Creative Operations and Systems my focus was on optimizing processes, enhancing technology utilization, and streamlining workflows to drive efficiency, consistency, and innovation in our creative endeavors.Strategic Workflow Development: Collaborated closely with the Director of Creative Operations and Design Director to define and implement a strategic roadmap that encompassed both creative processes and software toolkits. This ensured that our creative outputs met the highest standards of quality and consistency.Continuous Workflow Analysis: Continuously analyzed systems and workflows, identifying technological gaps and potential bottlenecks. Refined our workflows to contribute to greater scalability, reduced time-to-market, and improved content quality.Tool Development and Maintenance: Developed, deployed, and maintained various Airtable updates that supported our Creative Operations workflows, enhancing productivity and efficiency. Oversaw the systems and tools used, focusing on data integrity, system functionality, and content syndication for dashboards.PIM/DAM Expertise: Led the implementation of taxonomy, metadata fields, and creative workflows for our Product Information Management (PIM) and Digital Asset Management (DAM) system, improving asset management and accessibility.Documentation and Training: Created comprehensive documentation for all systems and workflows, ensuring it remained up-to-date with the latest enhancements.

As the Manager of Creative Operations, I held a pivotal role in managing high-level resource allocation across various Brand Design capacities, including Design, Production, Retouching, Copy, Visual Merchandising, and the Photo Studio. My primary focus was on optimizing creative resource management and ensuring alignment with our brand strategy.Creative Request Management: Received, reviewed, and refined all incoming creative requests, ensuring alignment with our business strategy and feasibility within approved and available resources.Resource Allocation: Collaborated closely with Brand Design Directors and the Senior Manager of Digital Production to determine and assign creative workloads. This involved considering existing workloads, priorities, available talent, external resources, milestones, deadlines, and securing approvals from relevant stakeholders.Workflow Management: Prepared job tickets, maintained comprehensive job information, and tracked project statuses within the Airtable database. I also organized server folders per deliverable for efficient project management.Traffic Management: Led the trafficking capacity of Brand Design, ensuring all required approvals were obtained as scheduled. This involved meticulous coordination and communication across teams.Workflow Optimization: Continuously researched and optimized workflow processes, exploring e-trafficking solutions tailored to various deliverables and audiences, both within and outside of Cole Haan.Administrative Support: Provided essential administrative support to creative leadership, including scheduling meetings, leading presentation setups during owned meetings, and maintaining the Production Studio's upkeep.

Manage and coordinate an international team to produce stills and video for e-commerce, marketing, and social media. Oversee annual budget for digital studio post production operations. Work with Digital Studio Operations Director on seasonal launch strategies and report production status on a weekly basis.

Lead Retoucher for Tory Burch Jewelry, Accessories, Licensing, and Tory Sport. Continuously iterate on brand standards to elevate the quality of imagery and content. Deliver best in class digital media assets for usage in global product launches, editorial content, and annual campaigns.

Retouched, art directed, produced, and conducted photo research for in-house photo studio,creating both e-commerce and content assets.