Establishing a sustainability footprint that serves as a leadership platform and provides ANA members with products and services that help achieve growth for good and a more sustainable marketing ecosystem for all through the sharing of good practices advanced by the ANA. Global sustainability is a priority issue for the ANA and the CMO Global Growth Council (GGC). It has become increasingly important for marketers and the ANA will work to promote the adoption of sustainable business practices and move the industry forward. Consumers have made it clear that they want brands to focus seriously on sustainability, and this new initiative will help all marketers meet those demands by bringing together industry partners, brand leaders, and other experts to provide the inspiration, insight, and counsel needed to build a sustainable marketing ecosystem for brand growth focused on the “triple bottom line” – profit AND people and planet. Visit the ANA Sustainability Collective at ana.net/sustainability to learn more.

Developed and led the content strategy, research initiatives and innovation practice for the company. Launched ANA Marketing Futures a new program designed to help marketers anticipate and prepare for the future of marketing by providing a deep dive into innovative topics and emerging trends. marketingfutures.ana.net/Built the Marketing Knowledge Center which connects ANA members to the content and resources they need to master marketing and stay ahead of the curve to drive business growth, and includes a personalized research service - Ask the Expert. ana.net/mkcOversaw the Brand Activation Division of the ANA and the development of the Influencer Marketing discipline to elevate member service in these practice areas. ana.net/brand-activationServed on the Board of MASB (Marketing Accountability Standards Board). themasb.org/