Executive Vice President
CurrentEstablishing a sustainability footprint that serves as a leadership platform and provides ANA members with products and services that help achieve growth for good and a more sustainable marketing ecosystem for all through the sharing of good practices advanced by the ANA. Global sustainability is a priority issue for the ANA and the CMO Global Growth Council (GGC). It has become increasingly important for marketers and the ANA will work to promote the adoption of sustainable business practices and move the industry forward. Consumers have made it clear that they want brands to focus seriously on sustainability, and this new initiative will help all marketers meet those demands by bringing together industry partners, brand leaders, and other experts to provide the inspiration, insight, and counsel needed to build a sustainable marketing ecosystem for brand growth focused on the “triple bottom line” – profit AND people and planet. Visit the ANA Sustainability Collective at ana.net/sustainability to learn more.
