Kathleen Overholt Email and Phone Number

Managing juvenile justice referrals and facilitating cases for the Restorative Justice Victim-Youth Conferencing (VVC) Program.

Trained as a Restorative Justice VYC Facilitator and Trainer, Parenting Act Mediator (including Special Alternative Dispute Resolution), and Child Welfare Facilitator.

Completed a Master's in Negotiation and Conflict Resolution while working at Creighton.

Developed marketing and communications plans and content for the Graduate School and the College of Professional Studies.

Account team lead for Maker's Mark bourbon. Developed annual plans and brand messaging to ensure strategic consistency and implementation across local U.S. and global markets.

Led strategic business planning across a variety of B2B and B2C brands.

Manage a number of accounts, including ConAgra. Led development and activation of the launch of ConAgra's first corporate branding initiative - Food You Love.

Joined newly created content development team responsible for integrated brand communication strategy and execution. Managed annual marketing communications planning and development with a corporate marketing matrix team of specialists in brand management, media, digital, alliances, events, channel marketing, on and off-premise (retail) promotions, public relations and outside agency partners. Received 2008 Miller awards for Miller High Life: best brand performance (team member) and best integrated campaign (team leader).

Developed fully integrated acquisition program for Verizon Communications - ANA Mosaic award-winning "Realize" campaign - with multicultural marketing team. Led cross-functional agency collaboration on several key initiatives, including corporate branding strategy and high-speed internet service.

Recruited to re-join agency. Led strategic and creative development on Red Lobster to better align target profile with business model. Developed and activated integrated marketing communications plan (+$100MM budget), including national advertising, promotions, e-commerce (gift cards), and loyalty programs - with account team of six and agency cross-functional team of 25.

Opportunity to grow Dove's (Unilever) leadership share through brand positioning and product innovation. Led global campaign development for Dove Bar and Body Wash as part of the Campaign for Real Beauty. Developed insights and concepts for global category innovations, including award-winning Dove Skin Care launch.

Managed a number CPG and healthcare clients with increasing levels of responsibility. Developed comprehensive brand identify program and marketing plan for First Health (managed care company). Led communication strategy and campaign execution for several ConAgra brands. Managed multi-targeted campaign for the Ad Council to raise awareness for the issue of Child Hunger in America, sponsored by the ConAgra Foundation and America's Second Harvest. Developed growth plan for Mr. Clean (P&G) and new product concepts from international pipeline. Managed joint consumer/physician targeted positioning and integrated marketing campaign - in conjunction with sister pharmaceutical agency.