Kathleen Rollinson

Kathleen Rollinson Email and Phone Number

Director Marketing Communications @
Kathleen Rollinson's Location
Raleigh, North Carolina, United States, United States
Kathleen Rollinson's Contact Details

Kathleen Rollinson personal email

n/a

Kathleen Rollinson phone numbers

About Kathleen Rollinson

Experienced Marketing Specialist with a demonstrated history of working in various industries. Skilled in Crisis Communications, Corporate Communications, InDesign, Adobe Photoshop, and AP Stylebook. Strong marketing professional with a Bachelor of Arts focused in Strategic Communications from Elon University.

Kathleen Rollinson's Current Company Details
Capital Advisers, Inc

Capital Advisers, Inc

Director Marketing Communications
Kathleen Rollinson Work Experience Details
  • Capital Advisers, Inc
    Director Marketing Communications
    Capital Advisers, Inc Feb 2024 - Present
    Raleigh, North Carolina, United States
    Leverage strategic insights to enhance Capital Advisers marketing and communication efforts, collaborate closely with the Company's executive team to drive engagement with clients and stakeholders.
  • Garnet Hill Lodge
    Finance & Marketing Manager
    Garnet Hill Lodge Jan 2021 - Feb 2024
    North River, New York, United States
    Planned, executed and evaluated the marketing strategy for a four-season Nordic ski resort in the Adirondack region of New York. In this role, I oversaw all aspects of our digital and traditional marketing strategy including the company website, social media accounts, print collateral, email marketing campaigns, advertising strategy, SEO & PPC campaigns. I also was responsible for overseeing the Company's financial success through a variety of different avenues including managing our balance sheet, daily reconciliations, and more. Further, I helped oversee our various partnerships with third-party software systems like our retail and restaurant POS system, rental software, booking engine, and more.Key Accomplishments: - Helped secure a multiple page spread in Adirondack Life magazine, the prime publication representing the Adirondack region. - Successfully launched a Loyalty Program for repeat guests to enjoy discounts on room rates, additional amenities and offerings, etc. - Presented monthly to management on our online performance to present a robust picture on online conversions, bookings, performance, etc.
  • Toll Brothers
    Marketing Specialist
    Toll Brothers May 2016 - Jan 2021
    Raleigh & Charlotte Divisions
    Served as the Account Manager for the North Carolina Divisions of Toll Brothers, an award-winning Fortune 500 Company. Effectively developed and oversaw communications and marketing strategies, continuously evaluating market performance, and overseeing marketing budget spend for more than 20 selling and coming soon communities in the greater Raleigh- and Charlotte-area. I worked directly with Senior Leadership to provide forward-thinking, strategic communications plans and campaigns to enhance the business and meet and exceed quarterly sales goals.Key Accomplishments:- Recognized as Marketing Professional of the Year by the Home Builders Association of Raleigh-Wake County's 2019 MAME Awards.- Developed long-range, multi-faceted marketing strategies at the Division-level, and individual, forward-looking marketing plans for over 20 different communities at any given time.- Worked directly to significantly increase the Company’s online presence and played a crucial role in helping the Division reach record-high sales in FY 2019, the best performing year in sales since 2006.- Worked directly with the Division’s Operations & Management teams to provide ongoing analytics, make sound business recommendations, and forward-looking performance outlooks.- Was responsible for ongoing collaboration with the Company’s internal Brand & Creative department to ensure all communication initiatives directly aligned with the Corporate brand standards, communication goals, and Company voice.- Planned Fiscal Year marketing budgets and oversaw ongoing performance of all paid and non-paid communication channels to make sound, ongoing business recommendations to improve bottom line, sales, and overall performance.
  • North Carolina Bankers Association
    Director Of Communication & Magazine Editor
    North Carolina Bankers Association Sep 2014 - May 2016
    Raleigh-Durham, North Carolina Area
    Served as the Director of Communication & Magazine Editor for the North Carolina Bankers Association, the second largest banking state in the nation. Dedicated to overseeing all traditional and non-traditional forms of communication including public relations, digital, print and e-marketing, media relations, creative strategy and design, technical AV support, photography and more. As editor of the Association’s quarterly magazine, Carolina Banker, I oversaw all aspects of the magazine from implementation to design to content creation to advertising and final submission to our printer.Key Accomplishments:- Secured countless new advertisers for each issue of Carolina Banker, increasing profits to the Association and filling all advertising space in every issue successfully.- Designed each issue of the magazine from start to finish without any outside vendors or additional staff, including securing authors, drafting multiple articles per issue, designing all page layouts, editing the final copy and meeting quarterly print deadlines.- Single-handedly created all marketing materials, including programs, e-mail marketing campaigns, invitations, extensive brochures, social media campaigns and more in a targeted effort to increase attendance and ticket sales at all the Association’s annual meetings, which total to nearly 20 per year.
  • Baering
    Account Executive
    Baering Jan 2013 - Sep 2014
    Raleigh, North Carolina, United States
    Served as primary point person and contact for high- to mid-level accounts across a wide array of industries including healthcare, technology, collegiate education, retail and hospitality, food service/restaurants, non-profit and state associations. Focused on client relations, account management, content creation, internal communications planning & strategy, fiscal year planning, crisis public relations, social media management, government relations, and even management.Key Accomplishments:- Gained media exposure for clients in both local and national outlets including The Wall Street Journal, Yahoo! Education, NPR, CNN, The News & Observer, Triangle Business Journal, and National Culinary Review- Provided leadership, event management and served as main point of contact for North Carolina Governor, Pat McCrory at a major news conference announcing the addition of 115 new positions in the state by Lenovo, a leading global technology company.- Secured and prepared a major presentation for one of the company’s largest clients at the Urgent Care Association of America’s Annual Convention
  • Baering
    Assistant Account Executive
    Baering Mar 2012 - Jan 2013
    Cary
    Leveraged both traditional and emerging media to gain positive public relations results for clients in a wide range of industries, including arts and entertainment, healthcare, engineering, real estate, IT, hospitality, and more.
  • Alpha Xi Delta Theta Nu
    Vice President Of Chapter Life
    Alpha Xi Delta Theta Nu Jan 2011 - Feb 2012
    Elon University
    As Vice President of Chapter Life, I directly oversaw of all risk management aspects of our chapter at Elon University. My main responsibilities include maintaining healthy relationships with the women within our chapter, ensuring the safety and wellness of all members, maintaining strong relations with Alpha Xi Delta National Fraternity, other greek organizations on Elon University's campus and all professors, faculty and staff at Elon. I also oversee the planning for all social events, including our Formal and Semi-Formal events, and assured the behavior of our members aligned with our Chapter's foundation and mission.
  • Baering
    Public Relations Intern
    Baering May 2011 - Aug 2011
    Raleigh, North Carolina, United States
    As an intern at BAERING (previously MMI Public Relations), I worked with various Account Executives to draft press releases, news articles, social media posts, blog posts, conducted research across a multitude of industries, developed podcast Q&A's, assisted in event planning and management, and more.

Kathleen Rollinson Skills

Press Releases Social Media Public Relations Event Planning Blogging Marketing Social Media Marketing Media Relations Strategic Communications Event Management Strategic Planning Newsletters Facebook Editing Marketing Communications Internal Communications Corporate Communications Advertising Powerpoint Time Management Social Networking Crisis Communications Pinterest Illustrator Wordpress Email Marketing Copy Editing Copywriting Imovie Adobe Creative Suite Indesign Ap Style Photoshop Research Vocus Cision Final Cut Pro Publicity Nonprofits Dreamweaver Mac Social Media Measurement Google Analytics Tumblr

Kathleen Rollinson Education Details

Frequently Asked Questions about Kathleen Rollinson

What company does Kathleen Rollinson work for?

Kathleen Rollinson works for Capital Advisers, Inc

What is Kathleen Rollinson's role at the current company?

Kathleen Rollinson's current role is Director Marketing Communications.

What is Kathleen Rollinson's email address?

Kathleen Rollinson's email address is kr****@****inc.com

What is Kathleen Rollinson's direct phone number?

Kathleen Rollinson's direct phone number is +191960*****

What schools did Kathleen Rollinson attend?

Kathleen Rollinson attended Elon University, Elon University, Dublin Business School.

What are some of Kathleen Rollinson's interests?

Kathleen Rollinson has interest in France, Children, Economic Empowerment, Education, Poverty Alleviation, Health.

What skills is Kathleen Rollinson known for?

Kathleen Rollinson has skills like Press Releases, Social Media, Public Relations, Event Planning, Blogging, Marketing, Social Media Marketing, Media Relations, Strategic Communications, Event Management, Strategic Planning, Newsletters.

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