Manage and maintain all 8 company websites, following best SEO practices to maximize traffic, and using metrics and data to optimize online ticket sales both on desktop and mobile versions.Manage and maintain all aspects of Social Media for all Paragon Expo events, including the creation of all content, custom graphics and ads for social marketing campaigns.Develop and execute all aspects of online ticketing operations, which attributed to 70% of total ticket sales across all 7 events. Worked with various third party vendors to maximize efficiency of online ticketing platforms. Produce a variety of marketing materials, including digital and print ads, promotional materials and sponsorship recaps. Develop and execute all organizational email marketing campaigns, including creation of all content and custom graphics, list acquisition and growth for a variety of audiences and segmentsWork closely to plan and manage paid social media campaigns across social media platforms including Facebook and Instagram, making adjustments and testing various messaging and strategy as necessary to drive pre-show ticket sales for all events. These social marketing efforts lead to a 30% increase in advance ticket sales overall.Utilize analytical software tools to analyze trends, evaluate data and create reports on key metrics in order to monitor the efficiency of marketing tactics. Used findings to make necessary adjustments for future events.

- Worked as part of a 4 person team to develop, plan, market & execute an annual industry conference & exhibition with 300+ exhibiting companies, 5,000+ domestic & international attendees, and over 30 seminars, overseeing everything from pre-show & onsite logistics, exhibitor move-in/out, onsite supervision of temporary convention staff members, planning & executing registration processes, and providing onsite management for assigned meetings ranging from 30 to 300 attendees- Managed & reconciled event budgets, including $1.5 million in exhibitor revenue and over $300,000 in corporate sponsorships- Negotiated & managed contracts with contractors & vendors- Responsible for all email marketing campaigns, including strategy & content, creation & distribution, tracking/analyzing statistics and maintaining mailing lists- Manager of company website including creating content and graphics, keeping information up to date and working with web service provider to troubleshoot as problems aroseMajor Accomplishments- Created & implemented social media campaign from the ground up (Facebook, Twitter, LinkedIn & Pinterest) to include over 2,000 followers collectively, engaging fans & followers both pre-show & onsite- Responsible for converting all direct mail materials, including sales letters, monthly e-newsletters & promotional materials from paper to electronic format, saving thousands of dollars in printing & mailing costs- Self-taught in software programs such as Dreamweaver, Photoshop & Vertical Response (direct email marketing software) to create marketing materials, including promotional items, show signage, logos & power point presentations, also saving thousands in outside vendor expenses- Prepare & execute all logistics of New Product Pavilion, showcasing new products of exhibiting companies. Tasks performed included soliciting exhibitor participation, coordinating pre-show & onsite marketing and promotion, floor plan design & implementing all logistics on-site

Managed highly time sensitive assignments for two large clients, paying close attention to small numerical details and meeting numerous deadlines for monthly closings.