Development and commercialization of new products and services for LensCrafters' 900+ retail stores. Responsibilities include pipeline and business case development, budget planning and management, partner identification and development and leadership of go-to-market teams.

Develop strategies to attract new customers to LensCrafters via contact lens productsLead cross functional teams in initiatives related to driving customers through contact lenses Define customer service policies including products of choice, inventory, delivery and pricing policiesGenerate enthusiasm for contact lens customers through association tools and training and OD education Direct and perform analyses and research, derive new insights, and generate actionable recommendations for changes to product assortment or new product introductionsAssess competitive and consumer landscape and develop strategies to ensure ongoing competitiveness of LensCrafters in the contact lens market

Developed the research and development function including methodology and processesResearched and analyzed competitors to identify acquisition targets and assess strategic fitDefined overall product strategy and provide recommendations for changes to existing or introduction of new productsOversaw development and introduction of new international products with estimated $ 4m budgeted revenueDetermine pricing strategy for existing and new products based on analysis of sales and market data driving $3m potential revenue growth Responsible for definition and tracking of key performance indicators to ensure products are performing to corporate goals

Developed new product strategy based on gathering partner and customer requirements, evaluation of the competitive landscape and corporate objectives Managed the execution of product features as defined in product strategy including requirements gathering, project management as needed Defined the client experience including implementation timeline and activities, feedback and issue resolution processesParticipated in the recruitment of key staff including development and sales positions

Worked with internal departments to recognize and research potential expansion opportunities for existing products. Assisted in the development of company-wide strategic objectives including management of new product introductions and entry into new markets Developed business plan for social networking product portfolio, received executive level buy-in and managed associated projectsResponsible for opportunity identification, planning and execution of Hobsons' application for Facebook Managed high profile business partnerships and clients across Hobsons technology and publishing divisions. Participated in contract negotiations with third party vendors, clients and partners

Directed product planning and execution of plans resulting in development and maintenance of college recruitment websites Communicated with internal and external clients and users to establish a marketing and sales strategy for a range of products in the international and graduate higher education marketsPerformed focus groups, web surveys and interviews to identify product opportunities and establish target marketsManaged multiple partner relationships associated with large scale joint product development of the TOEFLaccess website and electronic magazine delivered to 1.6 million international students monthlyLed the re-launch of a graduate search website, Gradview.com resulting in 200% increase in monthly visitors and $200,000 increase in revenue opportunity on Gradview.com Promoted to Senior Product Manager and moved to Strategic Business Development position following successful site launches and social networking proposal