I help CPG, personal care, baby & kid-centric brands grow revenue and market share in the US. As a product and brand strategist who launched toy award-winning product collections worth up to $5M first year sales, I craft seamless omnichannel go-to-market plans based on consumer insights, trends, and data. I oversee the entire product launch journey from concepting through to performance tracking.Recognized as a collaborative partner, I’ve worked closely with cross-functional teams and external partners to deliver consumer new product development, impactful marketing plans, and licensing collaborations that drive results across online and offline platforms.My key achievements:- Launched award-winning product collections (SwimWays Floating Figures won the 2023 Toy Insider Award for Top Summer Toys) at major U.S. retailers including Target, Walmart, Amazon, CVS, Macy's. - Pitched and secured multi-million-dollar licensing contracts, managing up to 10 partnerships with iconic brands like Disney and Sesame Street.- Grew Philips Hair Removal device sales by 25% over 2 years, managing a $1M annual integrated marketing budget competing with P&G Braun electric shaving & epilation.- Implemented 2 brand transformations across omni-channel consumer touch points, delivering product marketing content toolkits.Staying connected to customers and trends fuels my creativity, whether through day-to-day management, trade shows, or field events. Let’s connect!