Kathleen Sullivan Email and Phone Number
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Experienced Account Director with a demonstrated history of working in the public relations and advertising industry. Skilled in social media, digital campaign execution, and influencer campaigns in the pharmaceutical industry as well as CPG. Strong marketing professional with a Bachelor's degree in Advertising and a certificate in Public Relations from University of Illinois at Urbana-Champaign.
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Marketing Manager Ii, Patient ServicesAbbvie Aug 2023 - PresentNorth Chicago, Illinois, Us -
Senior Account DirectorDeerfield – Agency Of Brand® Jan 2023 - Aug 2023Conshohocken, Pennsylvania, Us•Manage a cross specialty team of 15 team members and orchestrate collaboration and agency process to ensure success, whichincluded leading a “hot sheet” call daily with assignments per team per day and corresponding timelines•Oversee and manage TerSera client budget of $1.5 million and encouraged growth as the contract was on a project-by-project basis.•Present to marketing teams to launch TerSera’ first social executions on Facebook and Instagram for their brands XERMELO andQUZYTTIR•Guide full team, from strategic planning to day-to-day execution, of DTC and HCP tactics for brands that have previously inheritedmarketing materials, and expanded on these existing materials to uplift and emphasize appropriate differentiation points per product•Originate a print process between TerSera, Deerfield, and the third-party printing company to ensure efficacy and accuracy in theprinting of materials, specifically in time sensitive convention materials•Establish a “way of working” process between Deerfield and TerSera, in which there previously was not a process of communicationand approvals between the two companies•Train other employees on National Comprehensive Cancer Network (NCCN) guidelines and submissions, ensuring the necessaryapprovals are acquired per marketing piece per mentioning the NCCN -
Account DirectorIntouch Group Apr 2022 - Jan 2023Overland Park, Ks, Us•Earned an increase of brand budget by $365,000 in 6 months due to high client satisfaction and successful relationship building•Spearheaded 2023 Strategic Brand Planning for two AbbVie brands for both HCP and DTC•Lead development and managed execution of DTC and HCP tactics to drive business objectives per brand through a variety of channelsthat may include web, digital media, CRM, sales aids-with a strong emphasis in digital communications -
Associate Director, Social MediaIntouch Group May 2021 - Apr 2022Overland Park, Ks, Us• Lead and managed a portfolio of 5 pharmaceutical clients, worth approximately $1.6M• Personally, grew the Intouch Proto Midwest portfolio by $869,734 in less than 1 year• Executed social strategies for multiple social platforms (Facebook, Instagram, Twitter, TikTok) while ensuring regulatory adherence• Served as lead social media counsel to account staff, external clients, and ensuring internal departments are educated• Managed a team of four employees, focusing on increase of knowledge and assisting their growth and development for future career opportunities• Built strong partner relationships and contributed to the clients’ strategic issues, marketing initiatives and educational needs regarding new media, specifically advancements for pharmaceutical companies in TikTok and influencer partnerships -
Account Supervisor, DigitalGci Health Feb 2020 - May 2021New York, Ny, Us•Manage the overall social presence and community management for Biogen’s corporate accounts, positively increasing engagement for Facebook (+75%), LinkedIn (+181,986%), and Twitter (+86%) compared to 2019 performance•Manage Biogen’s specific Alzheimer’s content creation and social performance during a major FDA year, establishing high engagement rate on Facebook (5.68%) and LinkedIn (1.5%), in comparison to Biogen’s social benchmarks•Ideate and execute Biogen’s social media issues management strategy and action plan, specifically during the COVID-19 pandemic, in which Biogen’s internationally attended March 2020 meeting took a central role in media coverage•Organize Biogen’s social media content review process, execution, and measurement, creating Biogen social benchmarks to further establish the success of different disease state campaigns•Lead younger team members through trainings on different social media tools (Contently, Hootsuite, Brandwatch) as well as adverse event trainings and the process for reporting to the legal and regulatory teams•Share multiple digital best practices and case studies for pharmaceutical brands, specifically utilizing new social executions with a pharmaceutical lens such as LinkedIn Stories, Twitter Fleets, and Snapchat Ads -
Digital Healthcare Manager (Senior Account Executive)Golin Jan 2019 - Feb 2020Chicago, Il, Us•Manage the overall digital presence and creative execution for multiple pharmaceutical brands, including Zimmer Biomet, New Ocean Health Solutions, and AJOVY•Utilize Golin proprietary tools to search and vet hundreds of potential influencer partnerships for pharmaceutical brands as well as Mountain Dew, Hasbro, and Allstate •Execute breakthrough patient focused pieces of content for AJOVY social platforms, while working with their medical regulatory teams to ensure the unique creative also addressed all legal and regulatory needs•Launch and maintain the community management on AJOVY Facebook and Instagram platforms, receiving over 1,700 comments thus far•Coordinate the launch of digital ads on Facebook and Google to recruit 10,000 potential patients for a groundbreaking clinical study with Apple and Zimmer Biomet•Share multiple digital best practices and case studies for pharmaceutical brands during global digital meetings for Golin -
Account ExecutiveDdb Nov 2017 - Jan 2019New York, Ny, Us• Coordinated the first-ever Miller Lite presence in Twitch and the E-Sports community, which included the execution of over 20 influencer kits • Managed the overall creative process and execution of multimedia campaigns for Miller Lite for football, baseball, and E-Sports• Maintained the yearly budget for Miller Lite, which includes all talent and brand equity budgets, totaling to over $5,000,00• Collaborated on the creation and execution of Miller Lite’s 2018 Football program with 19 alliance football teams• Managed the social media platforms for Miller Lite and published over 50 posts annually on Facebook, Instagram, and Youtube -
Account ManagerDdb Nov 2016 - Nov 2017New York, Ny, Us• Managed all talent budgets, internal/external status documents, social calendar per brand, and contributed in overall yearly brand planning for eight Conagra Foods brands simultaneously • Executed national print, digital, and television creative across all brands• Spearheaded “Chili Pride” online campaign launch, a partnership between Hunt’s Tomatoes and Bush’s Beans, which obtained a 1.17% engagement rate (60% above the benchmark) • Collaborated with media agency to create a monthly analytics report to present creative performance to the brand and social teams at Conagra Foods and utilized data insights of consumer behavior to adjust creative strategy• Trafficked online videos, display banners, and television spots with media agency -
Account AdministratorIntouch Solutions May 2015 - Nov 2016Overland Park, Ks, Us•Develop marketing materials including a website, emails, and Facebook pages for multiple pharmaceutical brands for a large pharmaceutical company•Interact with a clients to create and execute an accurate brand messages for drugs that treated patients diagnosed with Hepatitis C, Psoriasis, Hidradenitis suppurativa, among other diseases•Manage and communicate project timelines for teams digitally to keep every aspect of the agency on track and on time with deadlines •Coordinate relationships among multiple departments (creative, user experience, project management, Etc.) to ensure an accurate and timely deliverable to the client•Create brand strategies each year and infer future patient behavior based on years previous key performance indicators (KPIs) and performance metrics •Assist HR department by leading the internship program and project for the Summer of 2016 -
Student Brand ManagerRed Bull May 2014 - May 2015Fuschl, At• Facilitate driving and implementing Red Bull marketing strategy, creative consumer collecting, and collegiate marketing efforts bringing the Red Bull brand to life at the University of Illinois campus through relationships, event support, and innovation along with the support of national properties and programming• Encourage use of product on campus by creating and executing guerrilla marketing initiatives and marketing techniques • Communicate with Red Bull associates in Chicago to ensure consistency in message and marketing tactics • Manage the brand communication channels for Red Bull for University of Illinois Champaign-Urbana• Collaborate with a network of 300 Student Brand Managers nationally, further developing and perfecting the marketing strategy daily -
Account Management InternIntouch Solutions Dec 2014 - Jan 2015Overland Park, Ks, Us•Captured and organized creative files to be submitted and reviewed by the pharmaceutical client•Launched a new HCV drug marketing campaign•Communicated with clients to ensure accuracy on website content and emails for pharmaceutical brands •Collaborated with a team of account administrators and managers to complete tasks to meet product launch deadlines for clients -
Social Media InternHer Campus Aug 2012 - Dec 2014Boston, Ma, UsHer Campus is an online magazine for collegiate women with articles ranging from fashion, health, love, and academics Promote articles and campus events for the organization through social media outlets such as Pintrest, Facebook, and Twitter.Create schedules to ensure timely and consistent advertising for the site through the social media outletsWork with a team of social media interns to create interesting and eye catching internet advertisements that both give out information about the site as well as relate to our readers.Write special articles, such as “Campus Cuties”, to highlight students on campus who are prevalent and interesting to know on campus. -
Account Planning InternIntouch Solutions May 2014 - Aug 2014Overland Park, Ks, Us• Collaborated with a team to create an unbranded application for children with Hemophilia A and presented the project to the CEO and senior leadership of the company• Analyzed research and developed strategies based off information gained from services given by Kantar and Manhattan Research • Learned and executed the agency process of writing a project charter, a creative brief, and executing then executing the final product marketing plan• Participated in brand planning sessions and ideation sessions for brands such as HUMIRA, both consumer and professional aspects -
Account PlannerMidnight Oil Advertising Jan 2014 - May 2014•Collaborate with a team of seven students to plan and execute advertising strategies for Cafeteria and Co., a food and drink collective in Urbana, Illinois•Research current trends in order to tailor Cafeteria and Co. advertising campaigns to students•Cooperate and communicate with business owners to create and execute advertising campaigns -
Campus Innovator InternWhisper App Dec 2013 - May 2014• Execute marketing strategies in order to increase awareness and downloads of Whisper application for smart phones on campus• Manage multiple social media accounts for the Whisper app and create campaign ideas to execute on these platforms, such as #UofI• Network and build relationships with different companies on campus to advertise the app• Create and host events on campus to promote downloads and well as encourage consumer engagement with the app -
Team MemberKruue Jan 2013 - May 2014An elite group of student ambassadors, less than 1% of the student population, selectively picked as influencers on the University of Illinois campus to represent the student body to local businesses in Champaign. Responsible for expanding awareness and usage of the Kruue app among students and promoting local businesses to the student body via the Kruue app, while representing the student body to local businesses.Create partnerships with local restaurants such as Firehaus, Mia Za’s, and many others to provide students with coupon offers on campus that we help create with the businesses, which are accessible through a mobile application. -
Campus Representative/ Social Media InternAkira Chicago Aug 2012 - May 2013Chicago, Il, UsRepresented the University of Illinois campus for the clothing brand and assisted in online promotional activities Continually increased brand awareness by promoting the store’s new lines of clothing on social media sites such as Pintrest, Facebook, and Twitter Won two competitions against fellow campus representatives by personally creating social media campaigns that reached the highest number of people
Kathleen Sullivan Skills
Kathleen Sullivan Education Details
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University Of Illinois Urbana-ChampaignAdvertising -
Carmel Catholic High School
Frequently Asked Questions about Kathleen Sullivan
What company does Kathleen Sullivan work for?
Kathleen Sullivan works for Abbvie
What is Kathleen Sullivan's role at the current company?
Kathleen Sullivan's current role is Marketing Manager II @ AbbVie | Advertising Bachelor's Degree.
What is Kathleen Sullivan's email address?
Kathleen Sullivan's email address is ka****@****chg.com
What is Kathleen Sullivan's direct phone number?
Kathleen Sullivan's direct phone number is (212) 415*****
What schools did Kathleen Sullivan attend?
Kathleen Sullivan attended University Of Illinois Urbana-Champaign, Carmel Catholic High School.
What skills is Kathleen Sullivan known for?
Kathleen Sullivan has skills like Social Media Marketing, Advertising, Social Media, Public Speaking, Public Relations, Facebook, Account Planning, Powerpoint, Communication, Microsoft Word, Creative Writing, Time Management.
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