Kathleen Kelly Hines Email & Phone Number

Mclean, Va

Responsible for all internal and extermal marketing communications, including newsletters, events, web site, advertising, client communications, PR, awards/competitions, etc.

* Instrumental in defining the business model, product and launch strategy for this early-stage technology company.* Responsible for the graphic and interaction design of the Web-based service.* Developed corporate messaging and wrote site content, member communications, strategic plans and proposal content.* Managed relationships with employers, partners and vendors, including contract negotiation, service integration and on-going communications.

* Played an active role in revising the business model and developing the business plan for the transition from a service-based to a product-based technology company.* Responsible for developing the corporate Web site, to include managing designers, developing content and graphics, programming and maintaining the site.* Established product requirements based on competitive and market analysis and worked with the development team to ensure proper and timely implementation. * Worked… Show more * Played an active role in revising the business model and developing the business plan for the transition from a service-based to a product-based technology company.* Responsible for developing the corporate Web site, to include managing designers, developing content and graphics, programming and maintaining the site.* Established product requirements based on competitive and market analysis and worked with the development team to ensure proper and timely implementation. * Worked with the sales team to develop sales strategy, pricing, target list and standardized presentations and materials. Show less

* As a direct report to the CEO, was instrumental in building the marketing department, including setting goals, developing strategies, hiring and executing plans.* Developed internal and external communications campaigns for all corporate activities, including a merger, strategic partnerships, product introductions and, ultimately, the sale of the company to Kinko's.* Managed media relations efforts resulting in extensive national and local coverage, including The Wall Street Journal… Show more * As a direct report to the CEO, was instrumental in building the marketing department, including setting goals, developing strategies, hiring and executing plans.* Developed internal and external communications campaigns for all corporate activities, including a merger, strategic partnerships, product introductions and, ultimately, the sale of the company to Kinko's.* Managed media relations efforts resulting in extensive national and local coverage, including The Wall Street Journal, The New York Times, NBC, BusinessWeek, The Washington Post and CNNfn.* Retained and directed external agency and managed public relations budget.* Secured speaking engagements and other publicity opportunities for the CEO and senior executives.* Developed corporate messaging and collateral materials. * Created and executed the trade show strategy, including directing creative development and on-floor representation.* Developed CXO-level presentations, messaging and speeches. Show less

* Consulted Fortune 500 companies on Internet-based communications.* Created and marketed the firm’s new media public relations and marketing services.* Utilized Internet monitoring and analysis as a tool to develop proactive communications strategies for corporations involved in major litigation. * Conducted media and marketing campaigns for consumer products companies.