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Kathy Rodriguez Email & Phone Number
Director Of Account Services
at
Wax
1 work email found
@waxcom.com
1 phone found area 305
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Kathy Rodriguez? Overview
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Quick answer
Kathy Rodriguez is listed as Director Of Account Services at Wax, based in Miami, Florida, United States. AeroLeads shows a work email signal at waxcom.com, phone signal with area code 305, and a matched LinkedIn profile for Kathy Rodriguez.
Kathy Rodriguez previously worked as Senior Account Executive at Wax Custom Communications and Director Marketing Services at Amg™ (Audiology Management Group, Inc.). Kathy Rodriguez holds Ba, Journalism from Arkansas Tech University.
Company email context
Email format at Wax
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krodriguez@waxcom.com
76% confidence
AeroLeads found 1 current-domain work email signal for Kathy Rodriguez. Compare company email patterns before reaching out.
Profile bio
About Kathy Rodriguez
As a strategically focused and data-driven Marketing and Communications Executive, I am accomplished at creating marketing initiatives to generate top-line growth, profitability, and a distinct brand position. I lead the design and implementation of a marketing strategy for B2B and B2C business initiatives directed at building and strengthening a brand, optimizing a retention and loyalty program, and/or accelerating acquisition. With a strong background in data and insights, I am skilled in market, consumer, and trade segmentation; defining the target customer and their behavioral and product attributes to improve overall value. You will find me sharing critical finds with corporate strategy, sales, product and merchandising, contact centers, e-commerce, IT, operations, and on-site personnel to enhance the customer experience and create innovative ideas and real action.I am successful in building new functional departments and have had the pleasure of mentoring and managing some of the best and smartest people in the business. I’ve been fortunate to work in marketing with some of the top brands in the Travel/Hospitality, Healthcare, Retail, Technology & Marketing Services, and Media industries.Specialties:Marketing Strategy, Campaign Management, Direct and Digital Marketing, Consumer and Market Insights and Analysis, Customer and Business Segmentation, Project Management, Budgeting & Financial Reporting, CRM: Customer Relationship Management, Account Management.Contact me at kathleenannrodriguez@gmail.com
Listed skills include Direct Marketing, Marketing Strategy, Marketing, Crm, and 46 others.
Current workplace
Kathy Rodriguez's current company
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13 roles · 19 years
Kathy Rodriguez work experience
A career timeline built from the work history available for this profile.
Director Of Account Services
Current
Jul 2021 - Present
Senior Account Executive
Dec 2019 - Jul 2021
Director Marketing Services
Led marketing team in building revenue-generating strategies to acquire new patients and maintain an ongoing relationship with existing patients. Championed actionable KPIs, improving sales and profit performance through analysis and insights.• Acted as Head of Marketing during a corporate merger, owning the brand and promotional campaigns for multiple sales channels, improving critical metrics by double digits.• Activated first CRM (Microsoft Dynamics), expanding capabilities by integrating with the POS system and BI tool. Created a market-specific targeting strategy for acquisition marketing.• Oversaw external and internal contact center priorities for inbound and outbound marketing, doubling digital lead contribution.• Partnered with sales to produce new product offers and CTAs, improving share of wallet and gross margin >3% YOY.• Scoped, negotiated, contracted and ensured legal compliance for data and database services, national buying and production partners and external creative services.
Feb 2018 - Jun 2019
Consultant
Onpoint Marketing
Provided marketing expertise in strategy and campaign development. Key focus areas included market and competitive analysis, digital presence, CRM and database solutions and data-driven insight development for informed decision-making.
Jan 2016 - Feb 2018
Director, Market Planning & Consumer Insights - Celebrity Cruises
Directed a performance-oriented team to drive guest and travel partner marketing and sales strategies by identifying and applying consumer and market insights, research, industry trends, and marketing effectiveness analytics for traditional and digital campaigns. Provided innovative thinking for destination and go-to-market plans to gain a competitive advantage in reaching and booking guests. *Initiated the development of a customized guest segmentation schema and 15 new predictive models to improve the email and direct mail targeting, achieving an Open rate 18 points over Travel average.*Delivered brand momentum tracking and recommendations to increase awareness, consideration, and preference. *Acquired a new CRM marketing partner, collaborating with IT to implement the largest corporate-wide data enrichment initiative and overall system capabilities upgrade, improving data quality and speed to market, increasing the marketing file size by millions; enabling the improved lead generation and saving on the annual expenditure.
Jun 2014 - Dec 2015
Senior Director, Crm & Marketing Communications
Accountable for the CRM strategy, implementation and execution across all touchpoints. Led the strategic and tactical direction of Content and Social Engagement, Special Events, PR, CRM, and email teams, delivering integrated marketing to meet business objectives. Responsible for the B2B and B2C segmentation and contact strategy.
Oct 2013 - May 2014
Account Executive/Retail And Consumer Markets
Consulted with key decision-makers at Fortune 500 brands to leverage CRM Best Practices to drive results for business initiatives. Strategically focused on account retention, profitability, and growth. Aligned client business needs with Acxiom technology platforms, product and marketing services solutions.• Oversaw the successful completion of a major technology improvement project at one of the largest U.S. retailers on-time and on-budget.• Exceeded budget target 29%.
Feb 2010 - Feb 2013
Vice President, Media And Planning
Directed the team responsible for applying business intelligence/marketing results in the development of market-specific marketing and media strategies and tactics. Responsible for the negotiation and execution of a multi-channel marketing budget. Optimized advertising spend to drive sales and improve ROI.
2008 - 2009
~1 yr
Director -- Preprints, Direct & Niche Sales And Marketing
Responsible for the Preprint strategic direction in all Palm Beach Post/LaPalma/TMC products and the creation of a Direct Marketing program. Oversaw the team managing all deliverables to provide customer satisfaction. Provided a data-driven rationale for the planning of Niche products, both existing and new venture development. Managed the annual Advertising budgeting process and daily sales reporting. • Increased Preprint Sales 16% with +28% in Special Section revenue
Dec 2006 - Jul 2008
Vice President, Strategic Planning, Media And Analysis
Macy'S Home Store
Jun 2004 - Nov 2006
Print Media Manager
Burdines-Macy'S
Jan 2003 - Jun 2004
Marketing Effectiveness Manager
Budines-Macy'S
Dec 1995 - Jun 2003
1 education record
Kathy Rodriguez education
FAQ
Frequently asked questions about Kathy Rodriguez
Quick answers generated from the profile data available on this page.
What company does Kathy Rodriguez work for?
Kathy Rodriguez works for Wax.
What is Kathy Rodriguez's role at Wax?
Kathy Rodriguez is listed as Director Of Account Services at Wax.
What is Kathy Rodriguez's email address?
AeroLeads has found 1 work email signal at @waxcom.com for Kathy Rodriguez at Wax.
What is Kathy Rodriguez's phone number?
AeroLeads has found 1 phone signal(s) with area code 305 for Kathy Rodriguez at Wax.
Where is Kathy Rodriguez based?
Kathy Rodriguez is based in Miami, Florida, United States while working with Wax.
What companies has Kathy Rodriguez worked for?
Kathy Rodriguez has worked for Wax, Wax Custom Communications, Amg™ (Audiology Management Group, Inc.), Onpoint Marketing, and Royal Caribbean Cruises Ltd..
How can I contact Kathy Rodriguez?
You can use AeroLeads to view verified contact signals for Kathy Rodriguez at Wax, including work email, phone, and LinkedIn data when available.
What schools did Kathy Rodriguez attend?
Kathy Rodriguez holds Ba, Journalism from Arkansas Tech University.
What skills is Kathy Rodriguez known for?
Kathy Rodriguez is listed with skills including Direct Marketing, Marketing Strategy, Marketing, Crm, Advertising, Retail, Analytics, and Leadership.
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