As a strategically focused and data-driven Marketing and Communications Executive, I am accomplished at creating marketing initiatives to generate top-line growth, profitability, and a distinct brand position. I lead the design and implementation of a marketing strategy for B2B and B2C business initiatives directed at building and strengthening a brand, optimizing a retention and loyalty program, and/or accelerating acquisition. With a strong background in data and insights, I am skilled in market, consumer, and trade segmentation; defining the target customer and their behavioral and product attributes to improve overall value. You will find me sharing critical finds with corporate strategy, sales, product and merchandising, contact centers, e-commerce, IT, operations, and on-site personnel to enhance the customer experience and create innovative ideas and real action.I am successful in building new functional departments and have had the pleasure of mentoring and managing some of the best and smartest people in the business. I’ve been fortunate to work in marketing with some of the top brands in the Travel/Hospitality, Healthcare, Retail, Technology & Marketing Services, and Media industries.Specialties:Marketing Strategy, Campaign Management, Direct and Digital Marketing, Consumer and Market Insights and Analysis, Customer and Business Segmentation, Project Management, Budgeting & Financial Reporting, CRM: Customer Relationship Management, Account Management.Contact me at kathleenannrodriguez@gmail.com