Kathleen Anne Shepherd Email & Phone Number

Boston, MA, US

San Ramon, CA, US

Mountain View, CA, US

• Managed Google Cloud customer reference and advocacy activity focusing on federal and security customers highlighting success activities. Easily transitioned into three consecutives roles from Federal, Operations to.
• Worked cross-functionally with marketing, sales, product and executive teams, on a daily basis, regarding customer advocacy to collaborate, evangelize the program and amplify success.
• Developed award winning submissions featuring Federal customers for Public Sector.
• Project managed Salesforce operations customer speaker activations and global brand customer keynote mention approvals for Next’23.
• Delivered security customer CISO videos/case studies focused on Google Cloud, Mandiant and AI products.

Solna, Stockholm, SE

• Rebooted marketing advocacy program to promote global customer success through customer award program, videos, cases studies, awards, PR, analysts and speaking engagements.
• Established Annual Customer Award Program and generated 31 submissions during inaugural year.
• Increased approved case study production by 300%
• Developed customer focused blog program highlighting customer perspectives and stories from the field.

Nashua, New Hampshire, US

• Established marketing advocacy program to promote global customer success through reference calls, videos, cases studies, awards, PR, analysts and speaking engagements. Manage customer reference fulfillment focused on.
• Pitched to and persuaded Enterprise Customers to participate in 37 case studies with videos for global digital conference during pandemic, and managed project for two months, resulting in conference registration of.
• Grew global customer reference database from 300 to over 1,000 participants within one year.
• Provided customer references that contributed to impacting revenue resulting in $4.11 M in sales.
• Established program using Smartsheet for reference fulfillment and advocacy recruitment.
• Increased participation in annual customer awards program submissions by 67%.

Paris, FR

• Developing marketing strategy and initiatives for brand awareness and recruitment marketing initiatives.
• Managing digital marketing content creation and operations of demand generation campaigns targeting global named accounts. Established Americas Mid-Market demand gen efforts, nurture campaigns and recruitment.
• Managed Boston Forbes Under 30 Summit Criteo Recruitment Pavilion and negotiated savings of over 80% off the event list price resulting in delivering over 800 resumes and interviews conducted on-site.
• Partnered with AMA Boston, MITX and BostInno to co-market events focused on brand awareness for Criteo targeting digital marketing executives and promoted events through digital marketing efforts.
• Created content for demand generation using media partners, delivered Ad Tech focused byline articles, video, awards and quotes published in Entrepreneur, CIO, Boston Globe and BostInno focusing on thought leadership..

Chicago, Illinois, US

• Managing all aspects of marketing with a focus on social media, digital marketing, product/mobile app development and channel development.
• Developing a strategy and launching a mobile app with applications in both the B2B and B2C space
• Managed production of new website, branding, video and features/benefits that are establishing a new look and focus for Vaporstream
• Executed content rich BYOD and privacy focused webinars with partners and industry associations
• Driving PR/AR strategy and execution with key influencer community resulting in recognition in Gartner reports
• Built sales tools and sales decks, B2B messaging for healthcare, insurance, financial, legal and news/entertainment

Boston, Massachusetts, US

• Built strategic content featuring CAD, IoT, Product Lifecycle Management (PLM) and Voice of the Customer stories. Hands-on content development delivered in the form of videos, case studies, slides, blogs and speaking.
• Delivered high impact global brand building customer videos and case studies used in integrated marketing campaigns.
• Developed social media strategy and handled the daily management, content and monitoring of company CAD social media channels across LinkedIn, Facebook and Twitter.
• Wrote and delivered weekly social media content posts for Channel Partners to increase their social participation and resulted in increased SEO ranking.
• Evangelized and grew the customer success program by driving adoption of assets through PR, AR, Sales, Channel Partners and Visitor Centers.
• Negotiated all customer participation agreements, managing the on-site production and delivery of customer videos.

San Jose, California, US

• Developed and managed the strategy for integrated global marketing program content, digital marketing, social media activities and customer reference success program testimonials involving creation of case studies.
• Created, collaborated and delivered annual content strategy and global integrated marketing campaign plans for CA Information Governance e-Discovery and CA Clarity Project and Portfolio Management (PPM) solutions.
• Leveraged the right mix of content in the buyer’s journey. Managed content creation including; video, webinars, analysts white papers, email, key word search, localization, events, ROI tools, ads and targeted offers.
• Managed cross-functional teams and partnered with strategic third-party global content partners to deliver targeted brand awareness and demand generation programs from concept to delivery targeting C-level executives.
• Tracked results, adjusted campaigns and produced analysis using Saleforce.com to exceed marketing pipeline goals.

Boston, Massachusetts, US

• Conceived and developed integrated Compliant Records Management Thought Leadership programs that included position papers, sales demos, email, webinars and advertising with strategic publications/legal partners to.
• Collaborated with BusinessWeek to develop integrated demand generation compliance focused Rule 26 and Litigation Readiness webinar campaigns which exceeded goals by 600%.
• Managed Customer Reference Program, developed enterprise account case studies and identified executives for events.

Ma, Communications Studies

Ba, Psychology