The PKD Foundation of Canada is the only national organization in Canada solely dedicated to advancing the fight against polycystic kidney disease by funding research, increasing awareness and advocacy, and providing education and support.

Youth Opportunities Unlimited (YOU) helps lead youth to success through the provision of basic needs and housing, access to physical and mental health care, and education and employment supports. Key Accomplishments• Created structure for newly formed department, engaging and mentoring staff team through evolution of their roles• Developed and led the implementation of departmental strategy, building a solid foundation for success• Cultivated and nourished existing and new… Show more Youth Opportunities Unlimited (YOU) helps lead youth to success through the provision of basic needs and housing, access to physical and mental health care, and education and employment supports. Key Accomplishments• Created structure for newly formed department, engaging and mentoring staff team through evolution of their roles• Developed and led the implementation of departmental strategy, building a solid foundation for success• Cultivated and nourished existing and new relationships with priority stakeholders• Implemented policies to ensure appropriate return on resource investment Show less

Developed and executed national fundraising and stewardship campaigns for mass, mid-level and planned giving audiences.Key Accomplishments• Brought underdeveloped mid-level program to life through data-informed, donor-focused and strategic implementation of solicitation and stewardship tactics. • Revitalized planned giving communication and acquisition plans, including ideation and execution of innovative lead generation strategy.• Increased donor engagement by… Show more Developed and executed national fundraising and stewardship campaigns for mass, mid-level and planned giving audiences.Key Accomplishments• Brought underdeveloped mid-level program to life through data-informed, donor-focused and strategic implementation of solicitation and stewardship tactics. • Revitalized planned giving communication and acquisition plans, including ideation and execution of innovative lead generation strategy.• Increased donor engagement by operationalizing research findings to enhance stewardship program.• Incorporated thought leadership into mix of stewardship communications, further building organization’s reputation. Show less

Childcan is a registered Canadian charity based in London, Ontario that provides responsive and compassionate support services for families and children dealing with a diagnosis of childhood cancer. Our small team facilitated financial, social and emotional support programs for these families, as well as funding clinical trials which enable families to participate in investigational treatments closer to home.Key Accomplishments• Diversified fundraising strategies, resulting in… Show more Childcan is a registered Canadian charity based in London, Ontario that provides responsive and compassionate support services for families and children dealing with a diagnosis of childhood cancer. Our small team facilitated financial, social and emotional support programs for these families, as well as funding clinical trials which enable families to participate in investigational treatments closer to home.Key Accomplishments• Diversified fundraising strategies, resulting in steady and sustained increase in funds raised throughout my tenure.• Funded and facilitated the launch of new programs to address needs of beneficiary families including reinstating and then increasing funding for childhood cancer research; development of additional emotional support programs for parents and siblings; enhancement of education, early learning and literacy programs for children with cancer; expansion of accommodation and travel programs; and adding to capacity for family support through staff growth.• Built, mentored and empowered high performing team through the expansion of services, challenges associated with the pandemic, and development of new fundraising opportunities.• Led staff and volunteers in the planning, organizing and successful implementation of signature fundraising events which provided tens of thousands of dollars of undesignated funding each year.• Developed and implemented organization-wide strategic plan, actioning and achieving priority objectives to build awareness, increase organizational capacity, foster sustainability, enhance partnerships at a local, provincial and national level, and ensure service excellence.• Rebuilt organization’s reputation and relationships with key stakeholders including third party event organizers, volunteers, hospital stakeholders, clients, staff and board of directors. Show less

Leading a team of four communications specialists, I was responsible for all marketing for the primary fundraising arm of London Health Sciences Centre, which raises approximately $25 million annually through major gifts, annual gifts, planned and memorial giving, and over 90 community and signature events.Key Accomplishments• Implemented innovative online and multi-media stewardship tools• Facilitated the development of compelling cultivation materials through the enhanced use… Show more Leading a team of four communications specialists, I was responsible for all marketing for the primary fundraising arm of London Health Sciences Centre, which raises approximately $25 million annually through major gifts, annual gifts, planned and memorial giving, and over 90 community and signature events.Key Accomplishments• Implemented innovative online and multi-media stewardship tools• Facilitated the development of compelling cultivation materials through the enhanced use of storytelling• Managed the development and launch of bold, integrated campaign marketing while maintaining integrity of corporate brand• Analyzed expenditures with a focus on return on investment• Enhanced relationships with external suppliers• Established client-service efficiencies through strategic, logical allocation of resources• Re-engaged communications team during a time of change• Coached and mentored high-performing team Show less

I planned, implemented and evaluated all marketing support for the North American sales team and our channel partners.Key Accomplishments: • Designed and implemented new trade show strategy• Reworked digital strategy to drive brand adoption among channel partners• Implemented and supported innovative stakeholder engagement strategy, opening up new revenue streams with commercial and residential markets.• Earned additional responsibility for inside sales and… Show more I planned, implemented and evaluated all marketing support for the North American sales team and our channel partners.Key Accomplishments: • Designed and implemented new trade show strategy• Reworked digital strategy to drive brand adoption among channel partners• Implemented and supported innovative stakeholder engagement strategy, opening up new revenue streams with commercial and residential markets.• Earned additional responsibility for inside sales and purchasing• Effectively coached two marketing and inside sales staff, as well as becoming a principal advisor for sales team and channel partners Show less

Mobilizing a team of three retail, marketing and fundraising staff, I rejuvenated the marketing and fund development strategy in support of family, early years and school programs.Key accomplishments:• Participated in the development, promotion and launch of proprietary Robert Munsch exhibit, working in collaboration with the Manitoba Children’s Museum• Enhanced strategic promotion of education programming• Implemented best practices in fundraising and stewardship

Through the provision of research-based strategic direction and recommendations, I enriched the product offering for this established national research firm, expanding sales significantly with existing and new clients.

While at this full-service marketing and communications agency, I participated on the team that won, developed and successfully implemented arguably the most important communications campaign in the region.