Kathleen Meyer Email & Phone Number

San Francisco, Ca, Us

Content Creation, Activation, and Management• Writer and editor of all things content, including guides, infographics, videos, landing pages, ad copy, marketing and sales emails, sales enablement materials, internal communications, and more• Manage annual content calendar • Wrote, edited, and proofed over 300 pieces of content in my first year at Business Wire• Partnered with SEO agency to optimize existing content and create new SEO-friendly content• $140K+ revenue generated from contacts created based on guide downloads in 2021 and 2022Brand Management• Ensure all content is aligned to the Business Wire brand• Rewrote corporate style guide with updates to voice and lookBusiness Wire Blog• Manage blog content and production• Contributing author on Business Wire's blog• Wrote and published 7 posts in 12 months, plus edited and proofed 26 others• Wrote and published 15 posts in 2023, plus edited, proofed, and published 14 othersSocial Media Management• Manage and moderate organic social media channels (LinkedIn, Twitter, Instagram, Facebook, Threads)• Increased total organic following by 45% (75K+ followers) since September '21• Increased LinkedIn following by 38%• Increased Instagram following by 30%Data Analysis• Perform routine data analysis and interpretation to inform new content ideation or modificationSales Enablement• Provide ongoing updates to sales materials and supply any messaging or tools for new content, events, or product updates or launchesProduct Marketing• Support product team with creation and launch of marketing and sales content for new products or product updates

• Launched LitNuts LLC (LitNuts.com and e-newsletter) in September 2020• Independent, university, small, and micro presses promote their books to our 18K newsletter subscribers and 8,000 social media followers• From 2022 to 2023, +42% in revenue, +12% in website traffic, +17% in average order value, +36% returning customer rate• Tripled 2022 profits in the first half of 2023

Leverkusen, Nrw, De

Marketing Communications Specialist for Covestro (formerly DSM) Additive Manufacturing• Served as primary US MarCom representative and content manager• Supported global MarCom initiatives • Wrote, edited, and proofed hundreds of pages for a website redesign• Planned and provided support for US- and Europe-based trade shows• Grew newsletter database by 120%• Increased LinkedIn following by 158%, 2% average monthly engagement rate • Increased Instagram following by nearly 9x, 877 average weekly impressions• Launched webinar platform; hosted and developed content for eight webinars• Drafted and edited 10+ case histories• Created content and provided support for 12 product launches

Phoenix, Arizona, Us

Marketing and Communications Lead for Vitalant-Illinois, formerly LifeSource• Main marketing and communications point of contact for other departments and Chicagoland media inquiries• Oversaw content creation and activation including the LifeSource Blog, email content, and ad copy• Managed donor recognition, communications, and advertising budgets• Managed social media channels and website content• Managed local PR and advertising, wrote and edited press releases about local blood drives and events• Planned special events including an annual Blood Drive Honors Luncheon and 12-hour blood drive at UIC Pavilion resulting in 759 units collected and over 20K earned media impressions

Phoenix, Arizona, Us

Marketing Specialist for Vitalant-Illinois, formerly LifeSource• Designed graphics and wrote content for social media channels (Facebook, Instagram, Twitter)• Managed social media calendar• Created and scheduled e-mail blasts to existing donors• Wrote and published campaign-specific web pages• Managed specific campaigns: National Marrow Awareness Month (November), Resolve to Save Campaign - National Blood Donor Month (January), American Heart Month (February), Black History Month (February), Why Donate (March), Organ Donation (April)• Conducted outreach to local businesses and stakeholders to gain partnerships for various campaigns

Colorado Springs, Co, Us

Content Management • Managed a group of freelance writers to generate new content for the CTU blog and campaigns • Assigned blog topics based on overall CTU content strategy • Sought final approvals from key stakeholders and legal/compliance groups • Scheduled final assets and worked with the CTU web content editor to publish materials • Tracked analytics including unique visitors, page views, average time on page, bounce rates, and the number of new leadsSocial Media • Assisted the Social Media Manager in creating content for CTU’s social channels, monitored and moderated as needed • Channels included Facebook, Twitter, YouTube, Instagram, Google+, and LinkedInInternal Communications • Wrote and edited communications for internal distribution • Included posts on the internal communications board and via e-mailBudget • Collected and submitted team’s invoices • Worked with key team members to track the team’s forecasts and spending

Colorado Springs, Co, Us

• Launched a new challenge exam program which included drafting and deploying announcement emails to students, alumni, staff, and faculty, drafting a press release, drafting copy for CTU's website, and working with the creative team to create a downloadable PDF for students and an informational training flyer for admissions representatives• Drafted multiple emails to current students at various points in their degree program encouraging enrollment in the next degree level, tested and proofed emails, and oversaw deployment by a third party• Drafted announcement communications to students, alumni, staff, and faculty about guest speaker events at CTU, worked with a third party to build landing pages for emails, communicated with past attendees via EventBrite

Us

• Executed general PR and social media marketing activities for a small publishing company• Generated and managed website and blog content• Published 12 books, four of which were New York Times’ bestsellers, and one optioned for a film

• Primary contact for clients for choosing and designing wedding invitations• Included determining everything from type of paper to wording to print method• Managed orders from start to finish• Wrote and edited content for the website and blog• Assisted customers in the shop or over the phone• Maintained stock organization and storefront displays

Chicago, Illinois, Us

• Open and close responsibilities, balanced registers• Interacted with customers in person and over the phone• Assisted customers with their project needs, shared new merchandise, took special orders• Maintained inventory of new and existing items in the shop• Helped maintain the store’s multiple display areas• Met with clients interested in wedding and special occasion invitations

Lake Forest, Illinois, Us

Lake Forest, Illinois, Us

De Kalb, Illinois, Us

Bachelor’S Degree, Studio Art, Art History, History

High School