Lead cross-channel marketing activities for WINGS Women of Discovery, which supports extraordinary women making groundbreaking discoveries in science, conservation, and exploration.

- Advised C-suite leaders of high-profile organizations on corporate and executive social media.- Managed multiple corporate clients' social accounts on LinkedIn and Instagram, including both top-line strategy and execution, from ideation to creative direction to post development.- Developed content strategy, executive positioning, thought leadership, and crisis response for clients across industries, using metrics and sentiment analysis to inform future strategy.

I led McKinsey’s Social Media Strategy & Community team.

- Managed social media channels for McKinsey Digital- Worked with Digital team and agencies on social campaigns, providing feedback, guidance, and deployment support- Led McKinsey social media efforts at SXSW and other conferences- Helped senior firm leaders shape their own presence on social media- Managed social campaigns for McKinsey-authored books, research reports, and corporate-responsibility initiatives

- Manage social media channels for McKinsey Digital- Work with Digital team and agencies on social campaigns, providing feedback, guidance, and deployment support- Lead McKinsey social media efforts at SXSW and other conferences- Help senior firm leaders shape their own presence on social media- Manage social campaigns for McKinsey-authored books, research reports, and corporate-responsibility initiatives- Managed social media channels for Capital Projects & Infrastructure (CP&I) practice, 2017-2018

• Developed evolving content strategy for channels including website, blog, Medium, LinkedIn, case studies, white papers/guides, and webinars; refine Andela brand voice as well as voices of CEO and other leadership.• Wrote and edited content for above channels, working with leadership and tech teams in U.S. and Africa to tell globally relevant stories that position Andela as the premier provider of developer talent around the world.• Worked with developers to define information architecture for website relaunch and craft content for site pages.

• Thought leadership: Created white papers, case studies, and blog posts re: new technologies and business models; secured speaking slots for executives at industry events; coordinated analyst interviews and coverage in industry reports.• B2B lead generation: Developed themes and content for monthly webinars drawing 100+ attendees; grew email list >100% YOY; worked with sales team to nurture and convert leads.• Communications strategy: Used monthly email newsletter to drive site traffic, webinar signups, and content downloads; continually adjusted website messaging according to company and industry developments.• B2C acquisition marketing: Developed and maintained suite of marketing tools for utility customers to use in recruiting end consumers to programs, including email messaging and creative, utility-branded microsites, and Google AdWords search and display campaigns.• PR: Wrote and issued press releases announcing new partners/customers, executive team hires, and products; secured routine coverage in top industry publications including front page coverage of recent product announcement.

• Manage marketing and event budget; develop and execute multichannel communications strategy.• Develop pricing strategy for all products and services; identify and exploit new revenue sources.• Advise CEO on best practices for operations and marketing; develop competitive strategy and brand positioning with Director of Clinical Operations and outside contractors.

• Project Manager, Denise Mari (founder of Organic Avenue): developing social media and content strategy, brand voice, and community engagement strategy for new healthy lifestyle brand, launching Fall 2013.• Email Marketing Manager, Dagne Dover (high-end handbag startup): creating and executing MailChimp campaigns including sales promotions, special event invitations, and social media contests. Developing and communicating best practices based on company data and industry research. Advising founders on emerging technologies useful for brand-building.

• Managed team of seven writers and researchers; developed workplan and delegated responsibilities for MBA textbook on corporate responsibility to be published by McGraw-Hill in 2014.• Researched, structured, and drafted eight 20-page chapters; authored two original business cases.• Researched and edited pieces for Harvard Business Review and other publications on topics including brand strategy, corporate reputation, and crisis management.• Created strategic branding recommendations for oil multinational ($200B revenue) within context of globalization, implications of home-country reputation, and changing competitive context.

• Managed launch of online store; analyzed consumer data to develop launch strategy including promotional activities and use of social media to increase consumer engagement with brand.• Developed corporate social responsibility initiative, outlining financial benefits, planning launch events, and providing long-term strategic recommendations; to be implemented beginning January 2012.• Supported social media initiatives: updated Facebook and Twitter feeds and Sprout blog; worked with external partners to launch Facebook campaigns targeting >50K potential consumers.• Researched and identified appropriate events in target markets; used findings to develop $15K marketing budget for second half of 2011.

• As primary liaison to Board of Directors, managed relationships between 150 Board members and Met administration.• Planned and participated in six Board and 35 committee meetings per year, including creation of meeting agendas, compilation of meeting materials, recruiting speakers, and planning post-meeting receptions.• Worked in cross-functional teams including members of the Met’s Legal, Finance, and Development departments, as well as with House Management and food services personnel.• Ensured organizational compliance with Met By-Laws and Attorney General Not-for-Profit guidelines.• Assembled and trained cross-departmental teams to assist with Board-related projects.• Maintained legal records of decisions regarding $250M endowment and $230M annual operating expense.• Performed annual audit of endowment funds totaling $65M, identifying $25,000 in erroneous charges and protecting Met from threat of legal action by donor.

• Managed relationships with client firms through daily communication with agents and back-office personnel; founding member of client-liaison team focused on identifying trends/resolving problem cases.• Prevented millions of dollars in losses monthly by working with agents to rectify insurance law violations.• Ensured departmental compliance with regulatory changes; communicated such changes to client firms.• Received Vice President’s Service Award and three Quality Star Awards.

• Assisted customers in choosing merchandise at this upscale children’s clothing and toy boutique.• Developed and maintained computer-based inventory system; created client mailing list database.• Designed seasonal window displays and in-store promotional signs.

Assisted computer lab visitors with issues, kept abreast of common problems and communicated them to other consultants, and maintained client usage statistics.

Compiled case information through interviews with police and medical personnel, developed and maintained an inventory of donated cellular phones to distribute to domestic violence victims for emergency use, and organized case files to facilitate rapid identification of those with no-contact orders.