Kc Hall Email & Phone Number

Kansas City, Missouri Area

Marketing Manager for BlueScope Construction, BlueScope Conventional Steel Services & BlueScope Properties GroupLead strategic marketing planning for multiple brands and sub-brands to promote brand recognition, drive business, increase leads and improve digital presenceDevelop and execute the brands’ 30-60-90 day marketing plans Package and market services to position brands as solutions providers for builder networksDrive a 360-approach to communications plansOversee a re-branding initiative for three brands, including the re-design of websites, presentations, product collateral, and tradeshow materialsCreate custom content for two branded intranet sites to drive awareness of affiliated brands, driving solutions-driven cross-sell opportunities.Develop digital strategies across all brands for campaigns and eventsUtilize Google Analytics to gather and track website metricsBring brand strategies to life through email marketing, tradeshows/conferences and events, digital advertising, social media, branding initiatives, sales support materials, and video/content marketingMonitor outcomes of marketing programs and adjust as requiredDevelop and manage adherence to brand standards to ensure brand consistency

Kansas City, Missouri

Maintained and enhanced external and internal web portalsExecuted effective builder communications; communication in support of training events generated an average registration increase of 22% Implemented new email communication software, including designing templates, establishing rules for list segmentation and creating custom fields for email personalizationCreated content for email marketing campaigns using Salesforce, Pardot and HTML. Grew email open rate from 36.08% in 2018 to 41.49% in 2019Improved social media engagement; increased average reach by 681%, increased average daily impressions by 2600%, increased followers by 241%Created all content for email campaigns including all copy for all campaignsWrote copy for collateral, including brochures, ads, presentations

North Kansas City, Mo

Developed and executed content, including writing and editing copy, for social media, email, video, print collateral and marketing campaignsEdited, maintained and wrote search engine optimized copy (SEO) for websitesAssisted with coordinating and publishing content for websites and social media channels, including Twitter, LinkedIn, Instagram, Facebook and YouTubeCreated content marketing plans and editorial calendars, including establishment of workflows for editing, proofreading and publishing across the teamOwned content mapping and development of reuse strategyBuilt and distributed monthly e-newsletter for women’s program with 2,500 subscribersWrote content for monthly newsletter distributed to 130,000 subscribersIdentified and supported new strategies to improve click-through, open and conversion ratesManaged PR strategy and execution; researched, wrote and disseminated press releases, feature stories, calendar announcements and story pitches to media outletsMonitored activity for earned media and social media; compiled reports monthly, quarterly and annuallyIncreased media placements 129% and impressions 94% year over yearCreated media training boot camp, training 20 physicians, nonphysician medical experts and members of executive leadership in one dayProvided ongoing media training and coaching, increasing experts prepared to speak to media from 10 to 50+, creating opportunities to be more proactive with mediaManaged relationships with media representatives. Served as on-call as media relations contact, responding to media inquiries and coordinating interviews and escorting media representatives on campusDeveloped and owned hospital crisis communications plan; participated in emergency exercises as Public Information Officer or role supportive of PIO

Kansas City, Missouri Area

Developed and implemented inbound marketing strategy; utilized Hubspot platform; delivering positive ROI within the first yearDeveloped personas, studied customer journeys, established and evaluated trigger campaignsCreated and executed marketing plans for multiple products and divisions, including identifying clear objectives, actionable tactics and timelinesManaged all email marketing campaigns from beginning to end, including strategy, set-up, targeting, testing, execution, optimization and reporting, while adhering to deadlinesImported, exported and coordinated lists for CMS, automated marketing system, email, and direct mail campaignsManaged two company websites (Wordpress), including making copy and site updates, creating new pages, building landing pages and light html editingManaged public relations for the organization; wrote and distributed press releases, handled media inquiries and outreachOrganized all advertising, direct mail and trade show initiatives from negotiation to creative conception through execution and billingManaged email database health and maximized geographic and demographic segmentation Monitored and minimized unsubscribe/bounce/complaint rates and ensure spam regulation complianceManaged social media presence for the organizationDeveloped and executed strategies for PPC, using keywords, meta descriptions and content on Google Adwords, Facebook and LinkedInWrote, edited and distributed marketing and thought leadership content, including white papers, success stories, education materials, collateral, sales tools, tip sheets, presentations, and quarterly webinars Maintained vendor and customer relations related to executing marketing campaignsReported monthly, quarterly and annually on campaign performance and KPIs, making necessary modifications to meet marketing program goals

Greater Minneapolis-St. Paul Area

Led strategy, planning and execution for proprietary, profit-generating media asset that executed 250+ campaigns annuallyManaged campaigns for internal brands such as Cheerios, Hamburger Helper, Progresso and Pillsbury. Managed campaigns for external brands such as Energizer, Reynolds and Huggies.Managed $2.8 million budget for asset as a PNL business, including forecasting, tracking and adjustments. Delivered approximately $350K in profit last year, $150K above targetCollaborated cross-functionally within General Mills to plan, collaborate on and deliver integrated brand campaigns, delivering a 329% increase in retail customer-integrated campaigns in one year, maximizing brand budgets and creating a unique leverage opportunity at retailEnsured campaign effectiveness for all stakeholders, delivering average campaign ROI(e) of $1.80 and average sales lift of 6-9%Created and managed campaign timelines and delivery of all pre-launch elements to ensure campaigns go live on designated datesStrategically managed relationships with broad network of 300+ media partners, ensuring campaigns showed up effectively in-market, delivering at least 7 million daily impressionsOversaw campaign reporting, including managing third party reporting partner, report interpretation and mining insights to optimize current and future campaignsEstablished KPIs for asset, support agencies and vendors, gaining alignment on business strategy and expectationsManaged external client development, including creating and delivering presentations, strategy, on-boarding and growth opportunitiesCross-functionally managed and provided ongoing support for media assets with digital and social focus, including campaign and vendor management and overall integration.

Greater Minneapolis-St. Paul Area

Led creative strategy for broadcast copy development across multiple national brands,driving sales at retailCommunicated creative direction to internal copywriting team, procurement team andexternal vendors, managing process from strategy and input through final approvalCreated new mock script and audio process that resulted in new business and more effective campaignsDeveloped marketing communication collateral, including website, brochures, ads,presentations, customer email templates and sponsorship materials, resulting in aconsistent and impactful client message and an effective CTA for new media partnersAnalyzed national promotional campaigns including national reach, frequency ofpromotional mentions and promotional value, shaping strategy for future campaigns andnetwork expansion

Greater Minneapolis-St. Paul Area

Managed four promotional broadcast networks, optimizing networks to reach key retaillocationsStrategized plans for recruiting and retention, improving quality of media partnerperformance by 20%Negotiated renewal with syndicated partners, resulting in $85K in savings in a single year

Achieved #1 night show ratings in Minneapolis market, #1 P12-24 and W18-34Developed direct mail initiative and managed databaseCreated and executed a community relations program that combined entertainment andeducation in Twin Cities school