Director Of Communication & Marketing
Hauppauge, New York
Director of Communication & Marketing (2017): Manage the promotion of the practice’s services as well as its professional relationships and referral activities. Arrange key meetings with professional peers for the expansion of potential referral business. Develop special events involving the promotion of the practice’s services and procedures. Coordinate the practice’s Continuing Education (CE) seminar programs for referral network peers’ professional development leading to stronger relationships with referring doctors and directly resulting in increased patient referrals. Track and record details of seminars, meetings, and events responsive to the practice’s promotion efforts. Train offices on our online referral and communication program. Events Coordinator (2015-2017): Organize CE meetings and seminar events. Negotiate and book venues, obtain and manage venue contracts. Coordinate transportation, hotel rooms, speakers, A/V requirements, etc. Interview and assess potential guest speakers. Responsible for finding sponsors for seminars, matching companies to appropriate programs/seminar topics and ensure sponsors are aligned with goals and values of the practice.Marketing Coordinator (2014-2016): Manage an extensive list of simultaneous projects, and activities. Collaborate with practice advisor on brand visibility and creative promotional planning. Internal marketing and logo design. Research and creative design for lecture presentations, including research on HIPAA-secure online-record sharing. Create and write newsletters for the practice and CE programs. Contribute to design and layout of website and informational brochures for CE programs and practice procedures.Social Media Management (2014-2016): Track and manage several social media platforms for the practice to increase SEO; efforts resulted in an increase of “online-referral” patients from both Google and Facebook within 1st year; both patient and doctor focused blogging.