Kathleen Gerber Email & Phone Number

Kansas City, Missouri, United States

Lawrence, Kansas

• Develop data-driven annual communications plans for five different partner officeson campus to help bolster student recruitment and retention, as well as positiveKU brand perception.• Create strategic tactical briefs and oversee direct mail, email, print, paid media,social media, and website marketing projects from inception to deployment.• Manage the development, content strategy, and website governance plans for fournew websites in Drupal 8.

• Oversaw the hiring, onboarding and supervision of 3 email marketing team members• Managed all client work for a portfolio of 10 domestic and international tourism clients• Reviewed and optimized client email marketing strategies based on historicalperformance and future client objectives• Worked with internal design, editorial, paid media, social media, web development,and account management teams to ensure consistent brand strategy andexecution

Kansas City, Missouri Area

• Designed a department training and management process for new employees• Created a client onboarding process to increase team efficiency and improve clientexpectations and experiences• Developed streamlined reporting templates and migrated historical reporting filesto cloud based servers• Managed a client CRM platform transition as well as the re-design andimplementation of new email templates

Kansas City, Mo

- Facilitated a complete email program rebranding project for Tourism Ireland;- Managed three lead generation campaigns with Pandora, Facebook and Opt Intelligence on behalf of a client;- Managed email programs from content creation through to deployment and analysis for three DMO clients;- Audited two client email programs and created new contact strategy recommendations based on results of audit and MMGY best practices;- Managed daily client and vendor communications, as it pertained to email marketing initiatives;- Worked with internal creative, web development, media, and analytics teams to ensure alignment on brand initiatives and facilitate new email projects;- Worked closely with VP of Strategy to implement email strategy recommendations based on client web traffic and client brand KPIs. - Received HSMAI Adrian Award for Tourism Ireland Lead Generation and Email Program Integration

Overland Park, Ks

- Created and implemented new design for event promotional materials;- Re-designed two email marketing campaigns;- Managed weekly email marketing to over 7,000 clients;- Increased lead flow for an email campaign by 178 percent;- Wrote weekly financial radio segments for nationally-syndicated radio show;- Coordinated interviews with publications, such as USA Today;- Created content for quarterly pitches to reporters and radio producers

Greater New York City Area

- Organized the regional and national press for various artists on Atlantic Records' label;- Updated and created media lists for national tour promotions;- Composed press kits for various artists;- Reached out to bloggers, reporters and vendors through cold-calling;- Created relationships with vendors and reporters;- Pitched and landed placements for publicity events and concerts;- Attended listening events and assisted in set-up and tear down;- Attended artist performances and contributed to intern blog;- Monitored relevant music blogs for artist mentions and articles;- Edited Atlantic Records Press Site and created pages for new artists;- Added relevant press releases and photos to Press Site; - Assisted in creation of full marketing plan for B.o.B.'s new album

Omaha, Nebraska

- Assisted in the planning and execution of corporate events for Fortune 500 companies;- Handled phone calls, office visitors, and other managerial tasks;- Communicated and built relationships with various vendors and sub-contractors; - Worked side-by-side with project directors and client management;- Supervised and assisted in the set-up of University of Nebraska Director's Banquet

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Science (Bs), Journalism - Strategic Communication