Kathleen Guidice Email and Phone Number

Manage multiple B2B accounts in the NY Metro region. Strategic driver defining project scope, objectives, and deliverables in collaboration with internal and external senior leadership and stakeholders. Direct the development and execution of creative projects ensuring objectives are met on time, in budget and exceed client’s satisfaction. Lead point of contact for all matters specific to customers including sustaining a deep understanding of clients businesses in order to offer customized marketing and merchandise plans that strengthen the brand. Spearhead process improvements and best practices. Track key account metrics including monthly and annual sales from online and custom orders. Manage client’s e-commerce stores - inventory management, procurement of new products and discontinuance of items with low sales volume. Key account sales volume $10M+

Evaluated Creative Services operations including the project management processes, procurement procedures, overall departmental structure. Formed numerous recommendations including project management software for improved project scheduling, assignments, workflow and management. Recommended tactics for budget controls and a more efficient creative project request form. Advocated several staffing changes to improve workflow. Worked with team to implement recommendations.

Off-Air Brand Creative Leader. Oversaw development and production of all Comedy Central’s advertising (digital, print, outdoor, radio), marketing communications and promotional merchandise. Led strategy, execution and performance quality. Consulted with cross-functional teams including creative staff, clients, internal partners, senior management, outside vendors and suppliers. Identified and communicated project scope, requirements and objectives and lead creative team meetings. Managed project deliverables. Selected vendors and negotiated project costs. Handled departmental finances including all project budgets. • Achieved 20% savings YOY, increased efficiencies in project development and strengthened brand positioning by establishing operating procedures for the Creative Services department and bringing all creative work in-house.• Increased brand awareness and value to constituents as well as integrated and unified all areas of marketing by development of innovative merchandise, advertising and print in sync with brand.• Successfully lead Creative Marketing department through business evolution by effectively handling increased volume of work and shifts in scope.• Revamped networks premium program and developed annual strategic plans.• Led launch of e-commerce site for branded merchandise across MTVN.

Department head managing Facilities/Office Services department. Managed operations of four company offices - NY, CA, MI, IL. Established and managed $4M annual Facilities expense and capital budgets. Supervised office services including mail and messenger services, general maintenance/ repairs, and office security. Procurement from numerous outside vendors.• Managed start-up of regional offices - worked with brokers, handled site evaluations, coordinated design and construction, purchased furniture and equipment, facilitated moves.• Negotiated leases for office space and equipment.• Conducted competitive bidding and cost comparison analysis of vendor services and equipment.• Achieved $1M savings by renegotiating an office lease.• Developed and implemented policies and procedures for improved departmental and company efficiency including company-wide record retention program and new travel agency.• Directed office renovation projects and allocation of office space to meet organizational needs.• Handled corporate printing including stationery, press packets and public relations materials.

(promoted to Senior Analyst after 6 months)Oversaw financial operations and reporting for all Comedy Central departments. Prepared monthly financial statements including P&L, balance sheet, cash flow, and variance analysis. Handled all journal entries including accruals and reclasses. Compiled analytical reports (trends, budget v. actual, launch incentive payments to affiliates). Tracked capital expenditures for company.• Key member of merger team as HBO and MTV integrated Comedy Channel and HA! • Worked with all lines areas handling re-estimates, forecasts, special projects.