As the Benefit Whisperer™, I bring meaning to your marketing. In a world full of feature-focused copywriting, I help you uncover what your solution MEANS to your target audiences—not what it does. Why? Because each of us lives in a me-centered universe, and we all make choices that will benefit us on some level (yes, even in the B2B context). Then our rational, analytical mind justifies that decision with facts and features. As a strategic business messaging expert, I help people like you solve business problems through the creative application of persuasive, benefit-oriented copywriting, strategic marketing and impactful public relations—delivered The Go-Giver Way™. And I can teach you (or your group) how to do it, too.Contact me today. Bring me up to speed on your situation, and we'll quickly discover how I can help. (And I'll tell you honestly if I don't think I'm your best choice.)Whether you need copywriting that converts, a speaker who compels attention, marketing that generates leads or PR that grabs headlines, I have what it takes to deliver results.Specialties: Marketing Copywriting • Public Relations and Sales Strategy • Integrated Online & Offline Public Relations • Direct Marketing & PR campaigns • Training & Keynote Speeches • Expert creation of marketing and PR tools including sales letters, landing pages, brochures and flyers, radio scripts, print advertisements, web content, email campaigns, press releases, media kits, case histories, mission statements, executive bios and much more.