Kathleen Hustad Email & Phone Number

My passion and expertise are to help well-being, socially and/or environmentally conscious organizations prosper and help their products reach broader audiences for the greater good. When good organizations grow, the world becomes a better place!𝕎𝕙𝕒𝕥 𝕎𝕖 𝔻𝕠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭Market opportunity, prospecting, relationship building, events, presentations (in person and virtual) 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲Market analysis, positioning, brand identity, brand messaging platform, customer experience design/improvement𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭Campaigns, custom content (social media, press releases, email, newsletters, website), pitch decks, sell sheets 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧Custom solutions to ensure you reap the benefits of our business development and marketing services. We walk by your side and seamlessly co-create with your team as if we owned your business/non-profit.𝕎𝕙𝕠 𝕎𝕖 𝕊𝕖𝕣𝕧𝕖1) Startups needing to raise awareness and showcase their value 2) Small companies needing an expert to help them uncover hidden value, communicate it, and connect with their customers3) Mid-sized companies looking to refine or completely revamp their marketing and/or in need of fractional business development services4) Non-profits in need of a fresh perspective, content, branding, and connecting with donors☎️ I'd love to schedule a call with you: kathleen@bloom44.com

Woodbury, Minnesota, Us

Serve as fractional business development partner to a unique and caring credit union serving healthcare professionals and their families.

Arlington, Virginia, Us

Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the healthcare industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry.

Us

In charge of driving the Optum Financial Services Lean Six Sigma cross value-stream deployment. Successfully led a high-profile project to drive income, presenting updates to Optum CFO, and C-Suite of Optum Financial Services, delivering $40M+ incremental incomeCoached, mentored and developed Green Belts and Black Belts to continually improve the consumer, provider, client, and employee experience. Lead complex cross-functional projects to position this rapidly growing business as it continues on this trajectory. This market leader has >$11B assets under management, serves 3.8M HSA accountholders and processes $172B in electronic claims annually.

Us

• Led strategy and execution of omnichannel marketing efforts for internal branding of the World Class Quality capability across teams of teams at the company’s all-employee “Innovation Forum.” Deliverables included “compelling content” in the form of video, “trade show booth”, pamphlet, formal presentation broadcast to 300k+ global employees, and intranet site; formally recognized for empowering team of teams, creative ideas, leadership, and hard work

Us

Serving consumers; part of UnitedHealthcare's Benefit Operations team. Started up a new capability and handed it off to an Agile Product Manager and Product owner.• Identified current and future strategic process and technology solutions to influence solution feature/functionality, business impacts, and constituent experience outcomes and made cases to senior leadership to invest in these solutions to benefit the business and constituent experience.

Us

• Led first-time initiative to map the end-to-end health and wellness incentives operational processes end-to-end (when printed, these maps represented approximately 200 square feet), identifying 50+ pain points/inefficiencies, clearly defining roles & responsibilities, resulting in a prioritized list of 30+ action items and a formal governance structure and two SVPs commended the improvements from the project made a direct impact on improving the customer experience

Us

Led secondary consumer insights across UnitedHealthcare• Designed and implemented an enterprise knowledge management system which included an extensive company-wide communication campaign• Provided key insights (presentations and reports) regarding consumers, marketplace trends and competitors to a wide variety of audiences across UHC (e.g., include the M&R Acquisition, Member Experience, Group Retiree New to Medicare, Retail, Employer & Individual Marketing, Health Literacy and Health Equity Teams and Senior Leadership; “She is regarded as an expert in consumer secondary intelligence and is sought out for this knowledge across UHC”

Us

• Developed and continually improved weekly reports for corporate CEO during Medicare Open Enrollment spend and messaging; analysis of competitive activity, and a deep dive of the leading competitors positioning and campaign.

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• Supplied timely competitive and market developments in newsletters for Senior Leaders and a broader employee base (87% reporting they are “extremely” or “very” likely to recommend)

Us

Recognized for being a “highly vital member of the OptumHealth Growth team” and for making “significant contributions in a number of areas to this business and is a highly productive / results-oriented component of the team.• Delivered on management and external reporting requirements (Institutionalized biweekly report of results/achievements to the CEO as a key lead indicator tool; effectively positioned OptumHealth in quarterly earnings releases, Board of Director and Investor materials; research on “Healthcare Waste” supported Investor Conference positioning)

Us

Master Of Business Administration - Mba, Marketing

Professional Certificate, Designing And Building Ai Products And Services

Exexutive Mba Short Course, Ai Applications In Marketing

Bachelor Of Arts - Ba, Journalism And Spanish

Spanish Language And Literature