- Created, executed, and managed digital marketing activities including email marketing campaigns, social media presence, search engine optimization (SEO), and website management- Managed pre-event planning, logistics, scheduling and execution of over 10 trade shows of various sizes in the packaging and chemical industries.- Wrote copy and designed marketing pieces including newsletters, sales sheets, presentations, print collateral, and advertisements- Provided marketing support to sales team through collateral development, lead research, customer communication, and presentation support- Organized internal company events such as trainings, holiday parties, and philanthropic events

- Coordinated and managed all on-page SEO initiatives for website with over 400 pages- Assisted in the creation, distribution, and analysis of over 20 different email marketing campaigns using Marketo marketing automation software- Served as liaison to industry publications to ensure timely posting of guest blogs and explored opportunities which resulted in over a 100% increase in referral traffic to the website- Served on planning committee for largest e-Learning authoring tool user conference in the United States and assisted with food and beverage planning, logistics, and scheduling

- Wrote copy for press releases, blog posts, eNewsletters, whitepapers and weekly webinar invitations- Developed and managed a targeted online marketing plan based on market research- Created and launched industry blog, "The Paperless Manufacturing Blog"- Created new sales collateral and sales presentations as needed- Established new media contacts at relevant industry publications to increase brand awareness- Assisted sales team with lead generation efforts