Kathleen Murphy Email & Phone Number

Boston, Ma, Us

Greater Boston

Responsible for leading the strategic and operational plan of the branch network. Responsible for helping to drive the execution of the organizational strategy to ensure goals & objectives are successfully completed. Primarily responsible for driving membership growth, deposit and loan growth, and utilization of other lines including financial investments, insurance and commercial products through the in-branch network.

Boston'S North Shore

Being associated with Sotheby's International Realty, the #1 brand for luxury real estate, gives me access to the most effective marketing and digital platforms designed to attract buyers locally, regionally and globally. I believe luxury is much more about lifestyle than price and I provide exceptional "white glove" service regardless of price point. My goal is to build lifelong relationships based on knowledge, trust, integrity, and hard work. I focus on six critical areas as an associate broker and global real estate advisor:1. Utilizing the latest marketing technologies, channels and strategies to drive business.2. Engaging with clients and potential clients to build a strong referral network and establish myself as the "go to real estate expert".3. Analyzing real estate data locally and nationally to identify trends and inform business decisions.4. Developing pricing strategies based on market conditions and property characteristics. 5. Utilizing and developing negotiating techniques that create a "win-win" for the buyers and sellers.6. Working within the State and Federal rules governing the marketing of property.

Woburn, Massachusetts

Overall responsibility for retail sales, marketing, business development and management of over 95 employees.Focused on deposit generation strategies, CRM database management, website development, sales campaigns, promotion strategies, product development, audience personas, direct mail, budget management, and sales/business development training. Utilized software tools including PowerPoint, excel, and canva. Working knowledge of marketing and consumer banking compliance banking regulations.

Responsible for the organization's overall growth by executing effective marketing strategies and driving business through multiple channels. Managed traditional, digital and social media marketing channel (email marketing, Facebook, blog posts, and website). Responsible for internet banking, call center, retail platforms. Provided coaching and sales management to deliver best-in-class customer service. Working knowledge of consumer banking and marketing compliance regulations.

Washington D.C.

Secured financial support for international events by reaching out to and building relationships with senior level executives throughout the world from commercial banks, investment banks, developing banks and insurance companies. Assisted with management of large global events attended by 800 - 1,500 participants (bank/insurance executives, economists, and public officials) from 70+ countries.

Reported to the CEO to develop, execute and manage a comprehensive Strategic Marketing Plan to support the organization's financial goals and brand strategy. Responsible for website development, utilizing emerging social media trends, market research analysis, product development and budget management. Managed special events. Executed an organization wide initiative called the "Power of People" to ensure brand integrity, superior customer service and a cohesive internal sales culture. Managed the marketing database (CRM) to develop strategies to acquire, retain and cross-sell clients. Used excel and powerpoint. Working knowledge of banking consumer and marketing compliance regulations.

Reported to the CEO to develop and manage all functions relating to marketing, business development, public relations, print media, website design and content. Managed and maintained CRM system. Managed agency relationship. Working knowledge of bank marketing compliance regulations.

Banking

Mba, Business

Bachelor'S Degree

Professional Certification, Leadership, Executive Coaching

Activities and Societies: Leadereship, Executive and Career Coaching