• Design impactful print and digital assets for diverse projects, including logo design and identity branding, business cards, brochures, banners, signage, vehicle decals, manuals, and more; tailoring each design to the specific needs and goals of clients from niche industries. • Manage multiple projects concurrently, adeptly balancing tight deadlines and ensuring high-quality output through efficient time management and meticulous attention to detail.• Orchestrate the end-to-end process for projects, from initial engagement, planning and scheduling to execution and delivery, optimizing designs and workflows to achieve brand-consistent and positive results. • Excel as the sole member of the design department, demonstrating confidence in skills and the ability to work independently to meet objectives effectively while maintaining close communication with other team members and management to run the shop smoothly.• Conduct colour matching and media selection to maintain consistency across print materials and machines, minimizing variations and ensuring accuracy by coordinating between RGB, CMYK, and Pantone colour systems.

Studio launched 2021. Freelance creative work in a variety of digital and on-site spaces. • Brand Identity• Website Design & Development• Print Media Design• Digital Content Creation• Graphic Design & Illustration• Copywriting• Social Media Management• Murals & Signage

Achievements:• Developed health & safety protocols for COVID-19 for 2020 and 2021, and implemented floor plans for operating within regulations and restrictions.• Pitched and executed changeover of booking operations from manual tracking and contact tracing to digital processes, with use of synced iPads across the facility. This change assisted ease of use for staff, and allowed for faster customer assistance and more accurate data tracking.• Started a summer 2021 food truck program to compliment our patio space. The 4 month program offers a secondary food option for customers, while also encouraging foot-traffic to our exterior space, and supports local food truck businesses. Program padded by in-store posters and promotion, informational flyers, and social media pushes.Responsibilities:• Set team up for success daily: open tills, provide daily sales targets, prep service areas, ensure bookings are up to date, create break schedules, write daily duties checklist.• Coordinate LTO launches in-house with marketing and sales teams; create Excel docs and send them with monthly internal LTO emails company-wide.• Facilitate virtual tastings between in-house sommeliers and clients.• Develop tasting menus based on current stock levels, trending varietals and seasonal offerings.• Create excel spreadsheets for events; create invoices; design forms and marketing material; liaison with marketing and design departments to maintain brand cohesion.• Revamp merchandise tables in retail space on a monthly basis; communicate customer requests to Eastern merchandising division; set up occasional sale tables to sell old merch stock in an attractive way.• Other duties: submit bi-weekly payroll; manage newsletter subscriptions; shipping and receiving; order supplies; open and close the winery; patio restaurant management; wine sales; field and answer customer and internal emails; freight unloading; facilitate special orders and partnership requests; create store signage.

Ongoing Website Design & Development• Design and build a website for a new launch of their online presence.. Site focuses on displaying services offered in an legible and accessible way to assist target audience. Colorful and eye-catching, with a slightly larger font and easy-to-click buttons, to make navigation apparent. • Per-page copywriting • Website maintenance and updates post-launch • Print media design: flyers, banners, postcards, business cards

• Contract Position in Outbound Marketing: collaborative advertising ideas, drafting and editing work based on feedback, full design using Adobe creative platforms. • Realizing expected output quality for print press or digital use. PDF and Vector conversions as necessary. • Conversing with current and potential sponsorship opportunities to improve brand outreach. • Social Media Management: content creation and scheduling, consistent posting on brand accounts, and online advertising, review information-specific platform capabilities and investment returns in regard to Facebook Ads Manager, Google Business and Instagram Ads Creator. • Designing Innov8's brand identity packaging: business cards, banners and posters, billboard, flyers and brochures, presentation folders including mock-ups. Producing marketing material for Sales Team - formatting docs and writing content. • Outlook CodeTwo e-signature formatting using HTML and CSS. Sourcing brand-relevant fonts and stock images. Minimal Wordpress website oversight - blog content and page creation/deletion. • General office duties - answering phones, internal and external email correspondence, attending department meetings, and meeting project deadlines.

• Website: Wordpress WooCommerce platform navigation and supervision. Edit photos, upload to site, write creative descriptions, manage pages and improve SEO. • Social Media posts and professional online customer interactions. Making chalkboard drawings and signage for holidays and promos. • InBloom POS and Sales Management system, signing up new consigners, maintaining updated contracts, account balances and Mailchimp contact information. • Store Operations: answering daily emails and phone calls, till and cash operation- open and close the store, cash deposit handling, writing cheques, and ordering supplies online. • Customer Service Interaction; assisting clients with their consignment drop-offs, helping to match wants and needs withavailable merchandise, finding excellent alternative options. • Accept shipments and input new product inventory - pricing, labeling and clean back- stock organization. Merchandising product and window displays. Tagging, steaming, hanging, mending and respectable treatment of consignment.

• Prep silkscreen and etching classrooms for daily instruction by measuring and re-filling solvents and liquids, cleaning surfaces, mixing emulsions and photosensitive compounds, and organizing and mixing water-based inks for the students.• Stocking supplies and labeling correctly to correspond to department safety policies, along with minor maintenance of silkscreen clamp tables and screen repairs.• Upkeep of the Archival Room, washing down surfaces for clean handling of paper stock, supervising students as they use hot press bed machines, and assisting with cutting matting for photography students.• Help students after-hours with spot-checking and proofing etching plates and prints, problem-solving color and tone issues, as well as instruction in Photoshop for halftone/diffusion techniques and print layouts.• Hang and remove prints in studios for critique and/or exhibition display.