Kathleen Lucente Email & Phone Number

Austin, Tx, Us

I am the CEO & Founder of Red Fan Communications, an integrated public relations and marketing strategy and advisory firm for B2B technology companies. The agency supports early-stage and established businesses to build brand reputation and sustain it with the press, investors, analysts, customers, internal teams and other targeted external constituents. I lead a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration and preparing for funding, merger, acquisition or IPO.

Austin, Tx, Us

Developed and taught Corporate Marketing and Communication course to senior undergraduate and graduate students at UT. The course includes all aspects of integrated corporate communication including: branding, advertising, press relations, message development, positioning, spokesperson training, crisis communications, investor relations, government relations, internal communications, philanthropy and sponsorship strategies, etc. In my first semester as a professor at UT the Mortar Board Society of Honor Students selected me to receive “The Preferred Professor Award.” Built PR in the Entertainment Industry course involving a top-tier selections of guest speakers and hands-on work with musicians, Ballet Austin, gaming industry, etc. Last semester the course grew so popular over 96 students enrolled plus each semester there have been waiting lists for both of my courses.

New York, Ny, Us

Delivered strategic counsel to Chairman and Asia Pacific Management Committee with responsibility for Corporate Marketing and Communications strategy & implementation. Acted as a trusted advisor and key partner to corporate and line of business management on their communications approach. Consultant to JPMorgan clients in landmark capital markets & M&A transactions.Built and managed first-rate regional Marketing & Communications team to provide integrated support for five lines of business and JPMorgan’s corporate reputation across 15 countries & 24 cities. Successfully attracted top staff from key competitors including UBS, Deutsche Bank & Goldman Sachs, to create a team that is now viewed as an essential strategic partner by senior management.

New York, Ny, Us

Rebuilt and ran the Corporate Communications Department supporting JPMorgan across 18 countries in Asia Pacific. The department included Media Relations including corporate stories, deal PR, thought-leadership bylines and more. Plus my team handled Branding, Advertising, Events, Philanthropy, Internal Communications, and Crisis Communications.

New York, Ny, Us

Established integrated Marketing & Communications campaign for LabMorgan, JPMorganChase’s technology investment & incubator arm. This effort included the merger of Chase's Chase.com incubator with JPMorgan's LabMorgan including a rebranding and combining of portfolios. Worked with bankers and their start-up companies to create PR programs to support IPO, spin-off and merger strategies. Kathleen worked with the leadership for JPMorganChase's LabMorgan e-finance business unit and provided strategic consulting services toward the public relations direction on their $500MM+ e-finance venture capital portfolio (RiskMetrics (IPO), Dealertrack (IPO), MarketAxess (IPO), IntraLinks (IPO), , Financial Engines (IPO), FxAll (IPO), Yodlee, PayPal (acq. by Ebay), Archipelago (acq. by NYSE), Capital IQ (acq. by S&P), Kinexus (acq. by Advent), Tantau (acq. by 724 solutions), Creditex (acq. by ICE) and Home Advisor (acq. by Microsoft) ).

New York, Ny, Us

Built & directed Peppercom’s Technology Practice plus PepperCom State, a staff development program. Grew the practice within one year from a US$400K base to US$4.5M in retainers by attracting & retaining marquee clients plus managing a solid, professional staff of 12 PR & IR experts. Provided strategic council to Chairmen & senior executives regarding key clients around IPOs, crisis communications & reputation management. Partnered with Managing Partners regarding PepperCom’s direction. Clients included: CSC, Hypernix, CapitalKey, Frontline Capital, GE, Knowlagent, LivePerson, Steelcase (advanced technology environments), Viewpoint (formerly known as MetaStream). Won Big Apple Award from PRSA and CIPRA Award for best consumer technology launch for Hypernix’s Gooey Consumer Chat Application

Armonk, New York, Ny, Us

Rebuilt PR strategy mapping to IBM Corporate business strategy to showcase IBM Research and the efforts of the scientists and engineers as the gems in the crown at IBM. Areas of expertise ranged from: the future of computing, nanotechnology, chip development, new mediums for storage development, and fractals as a new means for Wall Street thanks to Benoit Mandelbrot, chips that can smell and sense, and more.

New York City, New York, Us

Ran the largest corporate accounts including AMS and all accounts with technology elements to them.

New York City, New York, Us

In this role I was in charge of the AMS account and the growth of that account across vertical markets. We won the first B2B Anvil to ever be presented for the work done on this account. I was the resident tech PR expert and was pulled into a number of key accounts including FEDEX. In addition, I was part of overseeing the merger of two blood plasma companies working with my corporate comm hat on but with the healthcare division of Ketchum.

Nelson, Nelson Bays, Nz

In charge of all 68000 PR, analyst relations, software programming newsletter, conferences and speaking engagements for senior management.

London, Uk, Gb

Editor of 5 sections of the magazine; overseeing freelancers, meeting with vendors to hear story pitches, and authoring articles.

M.A., English

B.A., English