With a decade of marketing success in higher education, our experienced team has a deep understanding of the issues and trends affecting education today. From stacked credentials to adult learners, we work with our partners to understand their goals and bring in the right students. We collaborate to identify program opportunities, create strategies to build enrollment, drive the execution of media and deliver accurate, insightful reporting. Involve us in addressing any or all of enrollment marketing needs from tactical program assessments to full campaigns.https://kiosk.tm/higher-education/

InsideTrack's mission is to fuel social mobility and close equity gaps by empowering and advancing all learners. We use the power of coaching to support individuals in achieving their educational and career goals — transforming lives and organizations while creating social change. -Responsible for development of strategic content marketing approach -- creating valuable, educational, and engaging content including blogs, newsletters, emails, case studies, white papers, webinars, paid advertising campaigns, and collaboration on earned media with PR agency. -Led the development of new case study template, pioneered internal press kits, managed social media accounts, served as HubSpot and Wordpress administrator.-Ensured all content aligned with brand and values of organization. Supervised senior copywriter and worked closely with visual designer, creating an environment that supports collaboration and creativity. -Provided art direction and guidance to contract designers. Ability to support creative marketing team with own copywriting and design skills as needed. -Created editorial calendar, staying up-to-date with industry trends and topics and developing deep understanding of partner challenges and needs.-Led the marketing team in developing systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. -Utilized project management system, Wrike to document process. -Proactively collaborated with partners, industry thought leaders, and internal stakeholders to produce high quality and compelling content marketing programs. -Known for ability to take ideas to action, drawing connections from across Strada Education Network to maximize the impact of marketing programs. Effective and meaningful collaborator with Strada Collaborative counterparts at Roadtrip Nation, CAEL, and Education at Work.

Since 2001, InsideTrack has supported more than 2.6 million learners through direct coaching. In addition, InsideTrack has positively impacted millions more students through work with colleges, universities, employer workforce development and other organizations through training, capacity building and strategic guidance. InsideTrack is a member of the nonprofit Strada Education Network. www.insidetrack.org-Managed marketing external strategic activities including industry association partnerships, conferences, in-house event production, speaking engagements and advisory board-Identified, developed, and composed, speaking proposals for industry events increasing acceptance rate by 70% in first year. -Developed knowledge of coaching methodology and coaching operations in order to best represent InsideTrack at external events. Led and moderated webinars, speaking sessions, and panels at events like ASU GSV, UPCEA Annual and UPCEA MEMS, CAEL Annual. -Collaborated effectively with a variety of stakeholders externally to meet goals and complete projects on time. Known for ability to build bridges internally and lead cross-departmental teams for marketing efforts.-Created unique opportunities for partners to participate in marketing + sales efforts-Developed significant process improvements for external engagement strategy andcommunications.-Certified in Prosci Change Management

 Managed recruiting and outreach initiatives for Portland hybrid and fully-online programs including individual admissions and career counseling, quarterly strategic planning, event management, community outreach, partnership development, public presentations, marketing, monthly reporting, and Salesforce database management.  Increased applications for Portland hybrid program by 55% and increased lead generation in region by 78% in first 6 months. Doubled total applications received for assigned graduate programs in 2018 compared to 2017, with 77% yield rate.  Created virtual recruiting strategy to extend outreach and engagement opportunities for prospective students, including strategy development, content creation, on-screen talent, and pre, during, and post communications.  Employed consultative coaching approach when advising prospective students in individual meetings about career development, educational goals, and admissions process. Currently enrolled in career development training through NCDA with the goal of receiving Global Career Development Facilitator Certification in 2019.  Developed and deepened relationships with corporations, professional organizations, faculty, and alumni to increase lead generation and program enrollment in targeted industries and communities with an emphasis on promoting diversity and inclusion for under-represented populations in graduate business programs. Utilize needs assessments, customized presentations, networking events, webinars, and conference attendance to identify and strengthen relationships.

The SMART program is one of three core programs of the GEAR UP: Mobilizing for College federal grant housed within Portland Public Schools. Guided by research demonstrating the influence of near-peer culture to improve commitment to learning and college aspiration, the SMART program utilizes college students from the community as the primary direct service support to high school students. Near-Peer College Advocate Mentors are paired with teachers to enrich curriculum and help students link academic progress to specific college aspirations, provide supplementary instruction in social-emotional skills, and offer community-based enrichment opportunities to excite and motivate students. --------------------------------------------------------------------------------- Managed near-peer mentoring program serving 3,000 Portland Public School students including recruitment, hiring, training and indirect management of 20+ college student mentors.  Led the most successful recruiting cycle in grant’s 7 year history, increasing the number of mentors by 50% Built partnerships specifically with colleges and universities, community organizations, district stakeholders, and school administration. Established relationships with 10 partners in first 7 weeks.  Designed and implemented sustainable program operations across 16 schools including the creation of marketing materials, recruitment and HR procedures, mentor development plans, project management and data collection protocols utilizing BaseCamp and Scribe. Collaborated with multiple stakeholders on program infrastructure design.  Led individual and group coaching sessions for 6 program coordinators and 20+ mentors. Modeled strengths-based management practices and co-created professional development plan for GEAR UP team of 12 staff members.  Coordinated and participated in extensive training in the Weikart approach to Positive Youth Development & Programming.

The Global Education Monitoring Report (the GEM Report, formerly known as the Education for All Global Monitoring Report) is an editorially independent, authoritative and evidence-based annual report published by UNESCO. Its mandate is to monitor progress towards the education targets in the new Sustainable Development Goals (SDGs) framework. The substance of the GEM Report is developed and its quality assured by an experienced team under the leadership of the GEM Report Director.The GEM Report is a singular, comprehensive, analytical and authoritative reference for the global follow-up and review of education. With 13 reports produced since 2002, the Report has acquired extensive experience in monitoring and policy analysis and a global reputation for excellence, covering themes ranging from inequality, gender and teaching and learning to conflict, literacy and early childhood care and education.

The Wharton School is a premier provider of Executive Education programming. Wharton Exec Ed combines theory and practice with industry perspective to deliver in-depth knowledge for immediate impact. Custom programs are designed to meet individual learning needs of organizations through an extensive needs assessment and thoughtful program development with continuous improvement based on program impact. The high quality delivery of Wharton's programs is unparalleled in the industry creating an engaging and transformative learning environment. ------------------------------------------------------------------------------------------------------------ Promoted from Program Manager to Senior Program Manager for demonstrated leadership and strategy skills within 6 months. Senior Program Managers are high-performers who are assigned to a specific industry team and provide additional client service support for directors.  Managed multi-million portfolio of international and domestic corporate accounts with 100% client retention rate contributing to serving more than 10,000 participants annually and an overall annual revenue of 78 million. Clients included Google, Cisco, PVH Corporation, World Economic Forum, Comcast.  Built relationships with C-level executives, VP, and senior directors across functional areas and industries.  Directed all operational aspects for multiple accounts simultaneously, including vendor and faculty communications, daily client engagement, program coordinator management, and program budgets ranging from $10,000-$1,000,000.  Analyzed program evaluation data for continuous program improvement. Maintained an annual program rating of 4.9/5.0. Received Client Service Excellence award from Vice Dean in 2014.  Supported program directors on prospecting, proposal writing, pitch meetings, and program design. Consistently requested to assist on closing new clients, business development, and annual strategic planning with director team.

 Coordinated logistics for executive education programs, including program materials, catering, facility rentals, accommodations, and faculty requests for up to 150+ participants.  Managed external and internal communications including designing and maintaining specialized program websites, updating multiple database systems and serving as public point of contact for all participants.  Collaborated with other departments on several cross-functional projects to streamline current processes and increase client engagement and satisfaction.  Supported Senior Director of Delivery in organizing training and development for team of 40 staff. Mentored 5 new coordinators. Participated in professional learning communities focused on adult learning and development and employee engagement.

 Co-managed special event planning for firm-wide corporate, educational, and cultural events serving 500+ employees with responsibility for price negotiations, site evaluations, vendor coordination, event promotion and on-site staffing Managed complex content management systems to update intranet and electronic signage daily Composed training and instructional guides for marketing department training processes, using InDesign and Illustrator. Created and maintained print and electronic press archive (1987-2010) to monitor media relations for company. Responsible for training new marketing interns in the department.

 Coordinated planning of cross-functional educational events for students. Work involved collaboration with Alumni Relations Office, Office of Campus Activities, Student Life Office, Office of Fraternity & Sorority Life, and various student organizations.  Developed and initiated projects in relation to specific goals of department strategic plan.  Organized and facilitated student focus groups to provide research for project development. Updated and maintained Office of Fraternity and Sorority Life new member database and quarterly reported programming hours using Excel and Access.

 Composed twice weekly blog posts detailing study abroad experience in London. Themes included travel, exploring a new city and adjusting to academics/life abroad. Learned content management system to update and maintain blog.

 Distributed press releases, injuries, stats, and quotes to the media and management Attended coach’s press conference to record and transcribe quotes to be used by the Public Relations department Organized press room materials prior to the start of the game Responsible for preparation and distribution of the final book following the end of the game

 Completed large-scale recruiting project for firm. Work involved collaborating with multiple office recruiters to update and re-write summer associate program recruiting files for external use. Prepared and edited attorney biographies. Composed, edited, and updated firm events for the external website. Maintained and updated internal blog site weekly.

 Supported development and coordination of daily agendas for visitors and guests. Assisted with event planning for monthly receptions; work included promotion, on-site staffing, and administrative support. Created and updated external communications including website, newsletters, and monthly publications.