Kathleen Manicke Email & Phone Number

Eden Prairie, MN, US

Leading marketing, branding, and sale enablement for Optum Patient Access and Engagement, a cloud-based, software-as-a-service platform that helps provider groups address the fragmented health ecosystem, which lacks a single solution to provide an optimal patient engagement experience. Our core solutions cover the end-to-end patient journey from patient.

Eden Prairie, MN, US

Eden Prairie, MN, US

Assist in both growth and retention efforts at OptumRx the third largest pharmacy care services company. In my current role I'm responsible for:-New product strategy development and management-Launch of new products, services and programs-Creation of product mar-com; ensuring smooth product implementations -Market segmentation planning and product strategy.

Chicago, US

Responsible for increasing group and transient sales through the development of ecommerce, advertising, and pubic relations programs that promote this 4-Star resort, the Hyatt Regency Tamaya Resort & Spa. Creating an authentic hospitality experience through: -Internal and External Communications. -Press releases on significant resort accomplishments.

US

Marketing Manager within Business Development for OptumRx, the 4th ranked Pharmacy Benefit Management (PBM) company, based on claims volume, in the health care industry.-Manage sales and finalist presentations-Marketing strategy development-Industry, and client conferences/events strategy-Advertising

Indianapolis, Indiana, US

• Directed all aspects of stakeholder market research, including vendor management, analysis, and interpretation of results in order to foster a customer-centric organization.
• Grew media impressions by 11 million within 3 months by launching WellPoint’s Institute of Health Care Knowledge website (www.wellpoint.com/institute) for health care decision-makers, creating huge advertising value.
• Accelerated organizational customer-focus, as measured by internal surveys, through the use of innovative communication strategies for sharing customer insights across the enterprise. Components included: flash video.
• Applied intranet delivery tool for customer insight dissemination; resulting open rates 10% above industry averages on all communication campaigns.

Indianapolis, Indiana, US

• Increased internal and external associate engagement in order to improve company profitability and customer focus.
• Persuaded executive leadership on communication strategy; designed and implemented the plan, which increased scores to associate engagement by nearly 10%.
• Presented and facilitated culture workshops, personally touching 3,000 associates during in-person, daylong training sessions which improved internal engagement and external customer focus by 8%.
• Created a professional development strategy, resulting in 660 associate development courses with 80% participation and high overall satisfaction ratings.

Indianapolis, Indiana, US

• Developed the 3-year strategic plan for the pharmacy division through facilitation of annual planning session, SWOT and competitor analysis, quarterly status reporting, and production of monthly operating report.
• Managed and prioritized over $5M in information technology projects for the pharmacy division.

Indianapolis, Indiana, US

• Managed the overall brand and marketing strategies for the pharmacy division through advertising, public relations, sales support and marketing collateral development.
• Generated a $250M revenue increase within 4 months by enhancing marketing materials and developing a targeted direct mail campaign for the Anthem Rx Direct brand.
• Managed production launch for ARM, Accelerated Rebate Management system, which is now utilized by over 10 million members representing thousands of clients and employer groups.
• Raised $1M in advertising value by creating and implementing a PR strategy for pharmacy division; the campaign also generated over 850 million impressions.
• Maintained 100% accuracy rate on member pharmacy benefit materials, with an annual distribution of over 4 million pieces.

Bethesda, MD, US

• Spearheaded all aspects of marketing and business development, transferring technology from the public sector into commercial ventures.
• Designed and implemented business development process for licensing dozens of lab-created patents, mask works, and copyrights; including market research, data synthesis, sales prospecting and targeting, and marketing.
• Generated $1.2M in research funding by managing the overall launch strategy for the LENS brand to Fortune 500 companies.
• Led the marketing team that brought electron beam pasteurization to the food industry

New York City, US

Directed all marketing aspects of the in-store customer experience -- merchandising, windows, displays, special events, signage, and overall visual environment for the purpose of increasing sales and store profitability.* Managed a team of up to 6 visual display specialists, including flex staff during peak holiday seasons.* Won numerous awards for.

Mba, Marketing Emphasis

Ba, Fine Art And Business