Kathleen Mcgovern, Mba

Kathleen Mcgovern, Mba Email and Phone Number

Communications and Engagement | MBA in Marketing @ Conscient Strategies
chevy chase, maryland, united states
Kathleen Mcgovern, Mba's Location
Washington, District of Columbia, United States, United States
Kathleen Mcgovern, Mba's Contact Details

Kathleen Mcgovern, Mba personal email

n/a

Kathleen Mcgovern, Mba phone numbers

About Kathleen Mcgovern, Mba

With over 15 years of experience in marketing and communications, I help global and multinational clients achieve their goals and transform their businesses through change management, brand strategy, digital marketing, and public affairs. I am currently a consultant at Conscient Strategies, a leading firm that specializes in organizational strategy and culture change.My passion is to create and deliver impactful campaigns that resonate with customers, stakeholders, and employees, and that influence opinions and behaviors. I have successfully led and collaborated with diverse teams on projects ranging from brand launch, website development, social media strategy, behavior change, internal culture change, video production, and event management. I have also managed crisis and emergency communications, serving as a media liaison and a trusted business partner to executives and management teams. Throughout my career, I have consistently delivered high-quality results on time and within budget.

Kathleen Mcgovern, Mba's Current Company Details
Conscient Strategies

Conscient Strategies

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Communications and Engagement | MBA in Marketing
chevy chase, maryland, united states
Website:
conscientstrategies.com
Employees:
12
Kathleen Mcgovern, Mba Work Experience Details
  • Conscient Strategies
    Marketing And Communications Consultant
    Conscient Strategies Dec 2022 - Present
    Washington Dc-Baltimore Area
    As a consultant at Conscient Strategies I have been working on change management communications, marketing research and internal communications. My clients are global and are large multinational corporations.
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  • Kathleen Mary Consulting
    Senior Brand & Marketing Consultant
    Kathleen Mary Consulting Jul 2021 - Present
    Washington Dc-Baltimore Area
    Working with different firms across DC on short term contracts. Projects include brand launch, marketing strategies, digital strategies, public affairs, website development and social media strategy.
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  • Icon Water
    Head Of Communications And Engagement
    Icon Water Aug 2019 - Jul 2021
    Canberra, Australia
    I led strategic development and communications, directing a team of 12 that handled all work in-house. I managed brand strategy, guidelines, narrative, behavior change campaigns, delivery and measurement, internal culture change, video production, design, content strategy, digital development, and event management. I ran the community support sponsorship program giving to not-for-profit organizations, and the education program across all regional schools. I oversaw public relations and served as the media liaison, including emergencies and disasters. I delivered all programs on time and within budget.During an extreme drought, I changed community behavior to save water through a powerful messaging and communications campaign.I exceeded brand awareness, reputation, trust, and value in the community KPIs through multi-award-winning campaigns embraced by water utilities across Australia and New Zealand.
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  • Pialligo Estate Canberra
    Chief Marketing Officer
    Pialligo Estate Canberra Jan 2019 - Jul 2019
    Canberra, Australian Capital Territory, Australia
    As a short-term project, I created six hospitality brands including vision, design, websites, media, digital booking, social media, marketing, and event management. I took over the marketing role, mapped the customer experience across all brands, and established a loyalty program including customer relationship management software and automated communications.I launched the brands with successful PR campaigns across media and digital. I also built the Pialligo Estate digital assets, including websites, an email database, and social media platforms to create communities of advocates to share content and news.
  • Digital Transformation Agency
    Chief Of Staff
    Digital Transformation Agency Aug 2018 - Feb 2019
    Canberra, Australia
    The DTA is an Australian Federal Government agency tasks to develop whole of government technology to make government services “digital”. Liaised with Departmental Secretaries, various Minsters’ Offices, senior private sector representatives, provided high-quality briefings and wrote speeches for the DTA CEO and the Federal Minister for Human Services. Worked to develop the strategic direction for the agency and ran a cultural change program to drive all teams to work better together.
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  • Digital Transformation Agency
    Director Mygov
    Digital Transformation Agency Apr 2018 - Aug 2018
    Canberra, Australia
    Was the Product Manager leading Agile Development teams on the future of myGov (the Australian main government services website). I worked closely with the team developing Digital Identity which used facial recognition with drivers’ licenses to proof citizen’s identity to complete government tasks online rather than face to face.
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  • Digital Transformation Agency
    Adviser The Chief Digital Officer - Peter Alexander
    Digital Transformation Agency Aug 2017 - May 2018
    Canberra, Australia
    Worked with the Australian Government's Chief Digital Officer to provide advise and support on policy, projects and stakeholder engagement.
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  • Buttonwood Cloud Exchange
    Head Of Operations And Communications
    Buttonwood Cloud Exchange Apr 2016 - Aug 2017
    Canberra, Australia
    I developed marketing and communication strategies. I executed plans including new brands, logos, websites, tone of voice, and campaigns while managing stakeholders with competing objectives. I implemented people management processes and culture change, including an employee review and recognition program and an internal communication strategy and carefully managed the budget. I created a sales pipeline and three trial customers within three months of launch by running a creative marketing campaign to promote the Buttonwood platform to chief information officers across the Australian government.
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  • Self Employed Consultant
    Communications And Digital Strategist
    Self Employed Consultant Aug 2014 - Apr 2016
    Canberra, Australia
    I won new business and delivered projects to government, corporate and not-for-profit clients worldwide and significantly improved efficiency and communications for a large government agency in Papua New Guinea by introducing an internal communications tool for communication for diplomatic missions across the country. I developed the digital strategy and user experience for Air Niugini delivering increased flight sales and mobile accessibility as most PNG customers do not have computers. I also created the digital strategy for the Air Niugini loyalty program.
  • Adcorp
    Head Of Digital
    Adcorp Oct 2011 - Aug 2014
    Australia And New Zealand
    Created and led the digital division and team from the ground up, hiring, and leading over 30 designers, developers, strategists, community managers, and project managers to scope, document, administer, and launch projects. Authored digital communication strategies for brands such as Coca-Cola NZ, Air New Zealand, and Colliers International. Reported to the CEO.
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  • Reading Room
    Head Of Client Services And Account Director
    Reading Room Jun 2010 - Oct 2011
    • Developed ongoing strategies with larger clients and designed implementation plans to ensure delivery and profitability. • Increased the repeat business revenue generated by empowering all staff with tools in relationship management.
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  • Whitegrey
    Director Of Project Management, Senior Project Manager And Project Manager
    Whitegrey Jan 2008 - May 2010
    Sydney, Australia
    • Responsible for managing an account with The Commonwealth Bank, including a team of client facing Project Managers at various skill levels, managing over 15 projects at any one time with budgets from $5k to over $800k. • Led a team in producing timely, high-quality projects on a tight budget and then championed processes and quality assurance across the agency.
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  • Legion Interactive
    Senior Account Manager, Account Manager And Account Coordinator
    Legion Interactive Aug 2004 - Dec 2007
    Sydney, Australia
    • Worked my way up across numerous roles to become responsible for the Network 10 account (the largest account for the company)• Managed the SMS and 190 voting for TV programs such as Big Brother, Australian Idol, TEN Sales (News, Sports tonight, Rove, Toasted TV, Video Hits)• Project managed loyalty schemes, Mobile websites, CRM systems, mobile content, promotions, White Label websites, competitions and eDM campaigns
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  • Express Publications
    Advertising Production Coordinator
    Express Publications Jul 2002 - Jun 2004
    Sydney, Australia
    Working closely with a design department creating the advertisements to the client’s specifications including changes and communication between both parties across 5 magazine monthly titles and all advertising content.
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Kathleen Mcgovern, Mba Skills

Digital Marketing Digital Strategy Online Advertising Digital Media Strategy Information Architecture Integrated Marketing Social Media Management Online Marketing Mobile Devices Crm Email Marketing Marketing Communications Sem Web Analytics Web Design Creative Strategy User Experience Marketing Customer Relationship Management Content Strategy Creative Direction Search Engine Marketing

Kathleen Mcgovern, Mba Education Details

Frequently Asked Questions about Kathleen Mcgovern, Mba

What company does Kathleen Mcgovern, Mba work for?

Kathleen Mcgovern, Mba works for Conscient Strategies

What is Kathleen Mcgovern, Mba's role at the current company?

Kathleen Mcgovern, Mba's current role is Communications and Engagement | MBA in Marketing.

What is Kathleen Mcgovern, Mba's email address?

Kathleen Mcgovern, Mba's email address is ka****@****.com.au

What is Kathleen Mcgovern, Mba's direct phone number?

Kathleen Mcgovern, Mba's direct phone number is +61 2 8524*****

What schools did Kathleen Mcgovern, Mba attend?

Kathleen Mcgovern, Mba attended Deakin University, University Of Western Sydney.

What are some of Kathleen Mcgovern, Mba's interests?

Kathleen Mcgovern, Mba has interest in Education.

What skills is Kathleen Mcgovern, Mba known for?

Kathleen Mcgovern, Mba has skills like Digital Marketing, Digital Strategy, Online Advertising, Digital Media, Strategy, Information Architecture, Integrated Marketing, Social Media, Management, Online Marketing, Mobile Devices, Crm.

Who are Kathleen Mcgovern, Mba's colleagues?

Kathleen Mcgovern, Mba's colleagues are Brenda O'donnell, M.s.ed., Nancy Kaplan, Anastasia Chacón González, - Nicolette Grams, Justin Kwong, Ty Yarnell, Milo Wan.

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