Kathleen Mcgovern, Mba Email & Phone Number

Washington Dc-Baltimore Area

As a consultant at Conscient Strategies I have been working on change management communications, marketing research and internal communications. My clients are global and are large multinational corporations.

Washington Dc-Baltimore Area

Working with different firms across DC on short term contracts. Projects include brand launch, marketing strategies, digital strategies, public affairs, website development and social media strategy.

Canberra, Australia

I led strategic development and communications, directing a team of 12 that handled all work in-house. I managed brand strategy, guidelines, narrative, behavior change campaigns, delivery and measurement, internal culture change, video production, design, content strategy, digital development, and event management. I ran the community support sponsorship program giving to not-for-profit organizations, and the education program across all regional schools. I oversaw public relations and served as the media liaison, including emergencies and disasters. I delivered all programs on time and within budget.During an extreme drought, I changed community behavior to save water through a powerful messaging and communications campaign.I exceeded brand awareness, reputation, trust, and value in the community KPIs through multi-award-winning campaigns embraced by water utilities across Australia and New Zealand.

Canberra, Australian Capital Territory, Australia

As a short-term project, I created six hospitality brands including vision, design, websites, media, digital booking, social media, marketing, and event management. I took over the marketing role, mapped the customer experience across all brands, and established a loyalty program including customer relationship management software and automated communications.I launched the brands with successful PR campaigns across media and digital. I also built the Pialligo Estate digital assets, including websites, an email database, and social media platforms to create communities of advocates to share content and news.

Canberra, Australia

The DTA is an Australian Federal Government agency tasks to develop whole of government technology to make government services “digital”. Liaised with Departmental Secretaries, various Minsters’ Offices, senior private sector representatives, provided high-quality briefings and wrote speeches for the DTA CEO and the Federal Minister for Human Services. Worked to develop the strategic direction for the agency and ran a cultural change program to drive all teams to work better together.

Canberra, Australia

Was the Product Manager leading Agile Development teams on the future of myGov (the Australian main government services website). I worked closely with the team developing Digital Identity which used facial recognition with drivers’ licenses to proof citizen’s identity to complete government tasks online rather than face to face.

Canberra, Australia

Worked with the Australian Government's Chief Digital Officer to provide advise and support on policy, projects and stakeholder engagement.

Canberra, Australia

I developed marketing and communication strategies. I executed plans including new brands, logos, websites, tone of voice, and campaigns while managing stakeholders with competing objectives. I implemented people management processes and culture change, including an employee review and recognition program and an internal communication strategy and carefully managed the budget. I created a sales pipeline and three trial customers within three months of launch by running a creative marketing campaign to promote the Buttonwood platform to chief information officers across the Australian government.

Canberra, Australia

I won new business and delivered projects to government, corporate and not-for-profit clients worldwide and significantly improved efficiency and communications for a large government agency in Papua New Guinea by introducing an internal communications tool for communication for diplomatic missions across the country. I developed the digital strategy and user experience for Air Niugini delivering increased flight sales and mobile accessibility as most PNG customers do not have computers. I also created the digital strategy for the Air Niugini loyalty program.

Australia And New Zealand

Created and led the digital division and team from the ground up, hiring, and leading over 30 designers, developers, strategists, community managers, and project managers to scope, document, administer, and launch projects. Authored digital communication strategies for brands such as Coca-Cola NZ, Air New Zealand, and Colliers International. Reported to the CEO.

• Developed ongoing strategies with larger clients and designed implementation plans to ensure delivery and profitability. • Increased the repeat business revenue generated by empowering all staff with tools in relationship management.

Sydney, Australia

• Responsible for managing an account with The Commonwealth Bank, including a team of client facing Project Managers at various skill levels, managing over 15 projects at any one time with budgets from $5k to over $800k. • Led a team in producing timely, high-quality projects on a tight budget and then championed processes and quality assurance across the agency.

Sydney, Australia

• Worked my way up across numerous roles to become responsible for the Network 10 account (the largest account for the company)• Managed the SMS and 190 voting for TV programs such as Big Brother, Australian Idol, TEN Sales (News, Sports tonight, Rove, Toasted TV, Video Hits)• Project managed loyalty schemes, Mobile websites, CRM systems, mobile content, promotions, White Label websites, competitions and eDM campaigns

Sydney, Australia

Working closely with a design department creating the advertisements to the client’s specifications including changes and communication between both parties across 5 magazine monthly titles and all advertising content.

Master Of Business Administration (Mba), Marketing, Distinction Average

Master of Business Administration with a specialisation in Marketing; Units included Financial Reporting and Analysis, Business Strategy.

Bachelor Of Arts (Ba), Communication And Media Studies

Major: Advertising and Media Studies, Sub Major: Marketing Scholarship received through UWS Early Acceptance Scheme (prior to completing.