Kathleen Norton-Schock Email & Phone Number

Lead All Things Marketing LLC, a "solopreneurship," supplementing any organization's marketing operations. Help businesses and individuals create winning strategies and easily-executed marketing plans. Build brand recognition, launch campaigns, generate awareness and deliver leads. Representative clients include ZF Group (automotive), Infor (technology), Innovative Learning Group (corporate education solutions), Right Management Great Lakes (workforce strategy, assessment, coaching, and talent management), Dassault/Solidworks (software, 3D modeling, PLM, engineering), Michigan's State Senator in District 12 (politics), numerous startups (often under NDA), in first and second stages, and nonprofit agencies.

Co-founded and drove marketing/branding and early sales for ardentCause L3C: a women-founded, socially-driven software technology provider, serving nonprofits and mission-oriented enterprises. ardentCause specialized in data management and unique collaborative cloud-based software solutions for nonprofits. Our guiding precept was: "Do Good. Do IT better." Merged in 2019 with the @NonProfit Spot, a consultancy managed by one of ardentCause's former valued colleagues!

New York, Ny, Us

At Infor, the world's third largest ERP SaaS company, I created, deployed, and supported marketing strategy, sales collateral, digital content, global campaigns, to promote worldwide Infor's Enterprise Asset Management cloud-based software suite, for 70,000 customers in 194 countries. EAM improves operations, drives growth, and helps customers quickly adapt to changes in business demands.

Troy, Michigan, Us

For nonprofit membership association, delivering investment education, developed successful programs to attract new members, raise brand visibility, and extend unique value messages directed to "Main Street" investors of all generations.

At Arzika, an experiential marketing firm which equipped C-level executives with strategic insight and marketing, promoted key events, sold significant sponsorships, implemented marketing activities in a crucial 1.5 years of growth. Focus was purely on #entrepreneurship and #technology events, seminars, content.

Vélizy-Villacoublay, Fr

At SolidWorks (a 3D CAD software division of Dassault Systemes), supported 14 Midwestern VARs (Value-Added Resellers) and SolidWorks Midwest direct sales team, with solution positioning, promotion, lead generation campaigns, and development of every facet of each VAR's marketing operations. Mentored and advised budding marketing specialists as they evolved into senior marketing leadership.

Wixom, Mi, Us

At Onset Marketing a full-service marketing agency, developed key account relationships in the Midwest, created full marketing plans, assisted diverse clients in executing lead generation campaigns and sales support programs.

San Jose, California, Us

Managed marketing operations, lead-generation, events and campaigns for tri-state mid-western region for CA Technologies, one of the world's largest software companies. Developed, and implemented fully-faceted marketing plan and integrated marketing campaigns for 80-person sales and services team. Executed marketing activities that achieved yearly 36% growth in new product/solutions sales (average of $33 million in annual revenue) and $97 million-plus in annual license renewal revenue. Software solutions included: IT Service Management, Business Process Management, Asset Management/Asset Optimization, IT Portfolio Management, Integrated Security Management, Integrated Storage and Governance and Compliance Solutions

Walled Lake, Mi, Us

Led full P/L , with special emphasis on marketing/sales management for $10M nationwide contact center software company. Helped take company "public" on the FTSE as part of the Mettoni Group collaboration. Led sales force and distributor channel management, brand image programs, advertising, development of sales tools and marketing collateral, product launch, trade show activity, public relations and product promotion. With staff of 47, drove 34% growth rate in top line revenue over 36 months, and solidified client base of 3000 customers in the U.S. Partners included Nortel, Cisco and Avaya as well as smaller contact center technology and training providers.

Stamford, Ct, Us

Managed development of Northeast U.S. territory for Mentis Corporation --- a unique financial technology market research firm, acquired by Gartner. Developed key account plans; closed direct sales to major technology vendors and banks. Doubled company's sales in 18 month period, prior to Gartner acquisition.

Blue Bell, Pennsylvania, Us

Led global product management, marketing, and development for $150 million (annual worldwide revenue) hardware/software product line. Responsible for global budget, direct team of 8-10, and indirect management of 300-plus engineers in Villers-Ecalles, France, Atlanta, Ga. and San Jose, California. Growth averaged 44% per year for 6 years of the 9 in which I was leading. Expanded products beyond financial industry to both retail and airlines markets, globally. Channel network included over 10,000 channel partners; direct sales force was in every country in the world.

Us

Created, managed and implemented fully integrated, marketing programs for direct and indirect channels for breakthrough office automation software company.

Stamford, Ct, Us

For Dictaphone subsidiary of Pitney Bowes, conceived and launched first competitive analysis department at start-up office automation division. Managed department that performed all competitive research and benchmarking underpinning innovative product development. Developed and conducted ongoing competitive sales training modules for a nationwide sales force.

At innovative and rigorous market research thinktank, collaborated on leading focus groups, researching and writing studies focused on information technology and telecommunications markets --- with special emphasis on IT vendors, of all sizes. Our client base included all the major (and many of the upstart) tech and telecommunications companies of that time. Recruited for focus groups; facilitated/conducted focus groups; authored full chapters of breakthrough studies.

Bachelor’S Degree, Communications And Psychology

English/Communications, Political Science

Education record