Road Scholar is the name for the programs developed and offered by Elderhostel, the not-for-profit world leader in lifelong learning since 1975. Road Scholar offers 5.500 programs in all 50 states and 150 countries around the world. Adventures Afloat & International Programs Division: plan, execute and administrate all Afloat and International campaigns including print, email, web, social and other channels.

Product Marketing Manager 04/2002 to 03/2015Vantage Deluxe World Travel Boston, MA•Collaborated with VP, Product Planning & Strategy with development and promotion of products on web, social media, email, direct mail and catalogs from concept to launch and product life cycle which achieved 90% or better of Product P&L team goals*Orchestrated & Implemented dynamic email/web campaigns utilizing SEO,SEM, Social Media*Drove strategic marketing plans for product with goal of achieving budgeted net profit for division•Contributed to developing and executing innovative multi-channel customer acquisition programs•Identified and raised hot issues regarding barriers to reaching goals of 100% utilization •Performed strategic analysis of products to identify and action market opportunities and trends•Spearheaded multiple projects concurrently from concept to launch of interactive, web, emails, catalogs, direct mail product promotions working collaboratively with teams• Recommended, edited and proofed design templates, photography, creative copy, ensuring correct marketing/branding strategies implemented and clearly communicated across all media. •Monitored & updated web-site content ensuring SEO optimization, correct marketing/branding strategies implemented•Tracked, analyzed, reported on key performance metrics of product line content in direct mail, catalog, web and email and other channel promotions identifying best opportunities for optimization with future promotions (leverage and keep the winners, revamp and learn from the losers) *Accomplished 98% on-time and accurate for past 5 years on all promotions with focus on product positioning, accuracy, branding, pricing, offer, ROI and packaging resulting in cost-savings •Increased response rates (ROI) of web, email, direct mail, and catalog campaigns by 20% •Key point person for all communications and questions regarding product line

•Started as Sales Supervisor in Call Center, promoted to Assistant Manager of Operations, promoted to Product Manager/Cruise Buyer•Identified partnerships and new business opportunities•Proposed & implemented U.S. market cruise promotions•Developed, researched, launched cruise itinerary promotions•Negotiated agreements, contracts, commissions, co-operative funds with cruise and tour vendors•Produced competitive analysis of cruise programs•Recommended and edited design templates/creative copy ensuring correct product inclusions and branding strategies implemented•Created & oversaw product presentations and promotional collateral materials for sales/marketing•Key point person for all communications and questions for cruise product line . .