Kathleen Odea Email & Phone Number

MOTTO: ABC- "Analyze, break rules, creativity counts" Innovative Product Marketing & Project Manager with 20 years of successful, in-depth, experience at developing and implementing direct, digital and communications marketing initiatives of web-content, email, direct mail, catalog, social media, customer acquisition, brand messaging and product positioning campaignsKEY SKILL & EXPERIENCE HIGHLIGHTS:**Product Marketing: Accomplished and well-versed expert at implementing and developing marketing initiatives of web-content, email, direct mail, catalog, social media, brand messaging and product positioning, customer acquisition and retention, SEO and SEM.**Product Management: Product champion able to manage products through the entire life cycle incorporating all facets from strategic planning to tactical day-to-day issues.**Strategy Development & Optimization of Marketing Budget: Strategic thinker with strong market and competitive analysis skills able to examine new business opportunities and uncover key market drivers and insights (KPI'S). Leverage and keep the winners, revamp and learn from the losers!**Project Management: spearheaded & executed multiple projects concurrently from creative turnover to launch of interactive, web, emails, catalogs, and direct mail product promotions working cross-functionally and collaboratively with teams. Accomplished achieving a success rate of 98% for being on-time, accurate, and on-budget for past 5 years.**Web-Site Content Management: monitored web and quality control updates, SEO optimization, created and implemented clear product promotion and branding strategies**Demonstrated success in writing concise, creative promotional copy with focus on direct marketing, brand messaging, product positioning and selling of products and services to customers. .

Listed skills include Direct Marketing, Email Marketing, Online Travel, Travel Management, and 46 others.