Kathleen Ojo Email & Phone Number

Redlands, Ca, Us

- Spearheaded the design and launch of multichannel marketing campaigns that successfully drove add-on revenue, enhancing customer engagement and retention.- Created comprehensive enablement content for both internal teams and customers, improving product adoption and customer success outcomes.Led public relations efforts, overseeing the agency relationship.- Partnered closely with customers to develop impactful case studies, promoting their success stories across various marketing channels.- Demonstrated a hands-on approach, ensuring flawless execution of strategies by being directly involved in all stages of campaign development and deployment.- Excelled at fostering collaboration within cross-functional teams, ensuring that all voices were heard, respected, and motivated to achieve project goals.

Remote

Launched and scaled a program to overhaul our online reputation, resulting in a 70% improvement in ratings across top review platforms, 900+ new reviews, and numerous awards and accolades. Deep expertise in designing and managing review incentive programs on G2 and TrustRadius; additional experience with Google, BBB, and TrustPilot.Created a sales enablement hub and customer testimonial library. Scaled a process to turn good reviews into high-performing sales and partner enablement content such as fliers, social posts, webpages, and emails.Built relationships with customers and amplified their stories through case studies (written and video) that were leveraged on organic channels and repurposed as demand gen content. Conducted interviews, wrote creative briefs, and served as a project manager for the creation and dissemination of customer stories. Established a customer reference program to connect customers with new prospects, positively impacting deals and decreasing time to close.Partnered with Human Resources and PR on various brand reputation initiatives, including auditing profiles and drafting strategic recommendations to enhance the employer brand, and applying for numerous industry awards (including winning applications for the American Business Awards [Stevie] and Fintech Breakthrough Awards).Supervised the customer communications role, responsible for the majority of operational emails and support center content.

Remote

Conducted research and revised a brand voice, tone, and style guide for the company. Created operational assets to help numerous teams with implementation.Designed, wrote, and launched an e-learning module to train customer support staff on best practices for writing in the brand voice and style.

Redlands, Ca

Designed and managed our most successful brand marketing campaign of 2020, which performed at 4x existing benchmarks, including writing messaging briefs and web copy, using data analysis to gain insights on the target audience to personalize content, and tracking and optimizing campaign performance.Manages all paid content programs for brand; created evaluation criteria, conducts RFP process, and owns relationships with tier 1 partners including MIT Technology Review, the Economist, and the New York Times.Works across teams and departments to align objectives and execute complex projects, including running successful joint marketing programs with the product and industry marketing groups and piloting innovative, technology driven campaign strategies.

Redlands, California, United States

Led cross-functional teams including product engineers, product marketers, growth marketing, and industry subject matter experts to design and execute go-to-market campaigns for new products. Drove discipline around campaign tracking, design, optimization, and reporting; was part of the first team in the company to track and measure adoption, engagement, expansion and other KPIs related to campaign execution.Regularly performed analysis on campaign performance and buyer journey, and reported results to the C-suite.

Redlands, Ca

Managed a team of marketing specialists to design and execute end-to-end digital marketing campaigns.Event management including preshow design and logistics, on-site support, and booth management for large events such as the Esri User Conference, National Retail Federation's "Big Show", and ICSC ReCon.Created and managed a user community of GIS professionals on the Jive platform, and created and disseminated community engagement content such as newsletters, emails, and webinars (including scripting, promoting, conducting, MCing, and post-production of webinars on the GoToWebinar platform).

Redlands, Ca

● Managed customer marketing programs - including industry research, digital campaigns, emails, and events to drive upsell and cross-sell of new and existing products- for the national government industry sector. Worked with business development in the national government and telecommunication sectors on marketing programs and marketing programs to aid sales enablement.

Redlands, Ca

Master Of Business Administration (Mba), Human Resources Management/Personnel Administration, General

Certificate Program, Digital Marketing

International Relations, African Studies, 3.2