Kathleen Ojo Email & Phone Number

Redlands, CA, US

- Spearheaded the design and launch of multichannel marketing campaigns that successfully drove add-on revenue, enhancing customer engagement and retention.- Created comprehensive enablement content for both internal teams and customers, improving product adoption and customer success outcomes.Led public relations efforts, overseeing the agency.

Remote

Launched and scaled a program to overhaul our online reputation, resulting in a 70% improvement in ratings across top review platforms, 900+ new reviews, and numerous awards and accolades. Deep expertise in designing and managing review incentive programs on G2 and TrustRadius; additional experience with Google, BBB, and TrustPilot.Created a sales.

Remote

Conducted research and revised a brand voice, tone, and style guide for the company. Created operational assets to help numerous teams with implementation.Designed, wrote, and launched an e-learning module to train customer support staff on best practices for writing in the brand voice and style.

Redlands, CA

Designed and managed our most successful brand marketing campaign of 2020, which performed at 4x existing benchmarks, including writing messaging briefs and web copy, using data analysis to gain insights on the target audience to personalize content, and tracking and optimizing campaign performance.Manages all paid content programs for brand; created.

Redlands, California, United States

Led cross-functional teams including product engineers, product marketers, growth marketing, and industry subject matter experts to design and execute go-to-market campaigns for new products. Drove discipline around campaign tracking, design, optimization, and reporting; was part of the first team in the company to track and measure adoption, engagement.

Redlands, CA

Managed a team of marketing specialists to design and execute end-to-end digital marketing campaigns.Event management including preshow design and logistics, on-site support, and booth management for large events such as the Esri User Conference, National Retail Federation's "Big Show", and ICSC ReCon.Created and managed a user community of GIS.

Redlands, CA

• Managed customer marketing programs - including industry research, digital campaigns, emails, and events to drive upsell and cross-sell of new and existing products- for the national government industry sector. Worked.

Redlands, CA

Master Of Business Administration (Mba), Human Resources Management/Personnel Administration, General

Certificate Program, Digital Marketing

International Relations, African Studies, 3.2