Course: MGMT 720 Gen AI: Strategy and IntegrationIn this innovative course, we delve into the transformative world of genAI and foundational AI models, highlighting the significant reduction in AI implementation costs and the consequent shift in knowledge work paradigms. I guide students through a comprehensive exploration of AI's evolving landscape, from its core principles and state-of-the-art applications to strategic business integrations. Through a combination of theoretical discussions, practical tool demonstrations, and real-world case studies from industry leaders, I empower students to lead AI initiatives within their organizations confidently. This course is designed for all, requiring no prior technical experience.

At Unlock Health, I have the privilege of serving as the catalyst for change, orchestrating initiatives that propel us into the future of healthcare and digital innovation. I am the guiding force behind our journey towards harnessing the power of artificial intelligence and digital transformation, ensuring that we remain at the forefront of shifting paradigms.

Founder of DECODE, a marketing firm that specializes in digital marketing strategy including search engine advertising (SEA), search engine optimization (SEO), social media and website design. DECODE works with clients to create cohesive brand campaigns that extend beyond traditional advertising, into the digital world.Since DECODE’s launch, I have worked with both B2B and B2C companies to improve their digital presence. Working with clients in the medical industry, financial industry and non-profits has expanded my digital expertise across many fields.

• Contribute to the development and refinement of Company’s vision and strategy • Collaborate with other executive heads on the implementation of the company’s strategic and operational plans • Responsible for sourcing, managing and implementing new business opportunities • Led beta testing campaigns for clients utilizing new technological advancements in digital marketing & advertising

• Responsible for monthly and quarterly marketing budgets and plans• Crafted service packages and pricing structure to increase the company’s reach and annualized revenue by 328% • Led branding efforts by developing company’s Logo and business communication materials to reflect a forward thinking digital marketing agency• Created website navigation, layout and content for increased end-user ease and engagement implemented through management of web-developers in the production of http://www.LocalSearchGroup.como Increased pages viewed and time on site by more the 200% as well as decreased the bounce rate by 75%•Wrote SEO blogs, press releases, white papers, eBooks, and case studies that bring in approximately up to 70 leads a month through the website and currently generate an average of 40 k a month. •Implemented tracking software that allows lead and prospect tracking, as well as automated lead nurturing email campaigns•Collaborated with VP of Sales in the development of sales materials and corporate training program for 18 employees •Coordinated with the President in acquisition of new corporate partnerships as well as development of new services through research, organization of workflows, pricing and compensation plans, as well as development of sales and marketing materials

Created copy for production materials, developed and monitored production timelines for major projects, edited and proofread production material, assisted in writing proposals for new business, and maintained client billings.

• Taught English, Science, Social Studies, Technology, and Art to high school students including the development and implementation of lesson plans and school-wide initiatives• Collaborated with teachers and administrative officials to transition the curriculum to a bilingual format – Organized, planned and taught after-school English enhancement classes to current teachers• Adapted curriculum to incorporate technology and tutored both students and teachers in the application of new multimedia programs• Analyzed the effects of teaching phonetics and phonology in a second language – Researched and designed an innovative study guide for students, incorporating phonetic devices to promote faster learning of a second language – Selected to present the project at Fulbright’s end of the year conference and distributed the study guide to all Teaching Assistants working in Spain