Kathleen Ferretti-Gambale Email & Phone Number

Waltham, Massachusetts, United States

Managing all marketing points with clients:Website management Social MediaTechnical Writing and bloggingEmail MarketingInside Sales and customer relations

• Location: Watertown, MA
• Manage executive events: VP-level series providing clients/prospects education and networking forum. Increased attendance by 21%.Develop theme, coordinate speakers, manage logistics and lead promotion.
• Manage webinar program: Launched program featuring Molecular experts providing educational presentations for mid-level clients/prospects. Webinar program increased attendees 63% as compared to previous workshops..
• Manage webinar program: Launched program featuring Molecular experts providing educational presentations for mid-level clients/prospects. Webinar program increased attendees 63% as compared to previous workshops..
• Manage thought leadership: Run speaker program, placing Molecular consultants at conferences for increased recognition of Molecular. Increased speaking spots by 33%.Work with consultants to develop topics, write.
• Annual report project director: Launched first annual report, as well as client reports. Content decision-maker, copywriter, design director.

• Annual report project director: Launched first ever Molecular annual report.
• Lead the creation and execution of a closed-loop marketing plan.
• Lead the strategy and execution of Web 2.0 marketing on Facebook, SlideShare, Twitter, YouTube.
• Published a white paper on Web 2.0 marketing. http://www.molecular.com/research/index.aspx.
• Key contributor to the current corporate brand positioning strategy; leading our external brand campaign.
• Manage executive marketing events:… Show more

• Location: Wilmington, DE
• Account manager responsible for promoting 14 internal accounts to general public and physician audiences. Provided each account with marketing strategy and tactical execution of campaigns in radio, print, direct mail.
• Account manager responsible for promoting 14 internal accounts to general public and physician audiences. Provided each account with marketing strategy and tactical execution of campaigns in radio, print, direct mail.
• Led the successful marketing launch of new locations, helping them to meet financial goals
• Director and editor of community health newsletter: topic section and writing, content management, direction of graphic design, printing, and distribution. Mailed quarterly
• Public relations/on-call media representative responsible for responding to requests from the press

• Location: Malvern, PA
• Develop strategic marketing plans to support sales force and execute the campaign tactics. --Responsible for marketing budget management.
• Website promotions: oversee layout/design of the new website, determine content, write Web copy.
• Conduct competitive analysis focusing on customers, offerings, partnerships, events, locations, etc.
• Manage tradeshow exhibition and events from conference selection through to booth tear-down --Research and… Show more Location: Malvern, PA
• Manage tradeshow exhibition and events from conference selection through to booth tear-down --Research and determine target conferences, internally and externally organize participation. --Oversee conference marketing.

• Provide marketing support to client Bristol-Myers Squibb (BMS) for their eMedEd program, including: -Writing, editing, and design of communications for BMS: as training materials, collateral to support sales.
• Develop internal communications /external marketing materials for the eMedEd division.… Show more
• Develop internal communications /external marketing materials for the eMedEd division. -Copywriting letters/memos, employee newsletter, fact sheets, presentations, and brochures.
• Perform basic graphic design using PhotoShop, QuarkXpress, and PageMaker. Show less

• E-commerce Marketing Manager (June 2000 – September 2000)
• Oversee marketing efforts: online, direct mail, and print, for the 4Anything’s e-commerce sites. -Responsible for allocation of marketing budget. -Direction of graphic designers, printers, and advertising agency..
• Monthly analysis of promotions. Evaluation of new opportunities available on… Show more E-commerce Marketing Manager (June 2000 – September 2000)
• Monthly analysis of promotions. Evaluation of new opportunities available on start-up budget.
• Competitive analysis of websites, product mix, pricing strategy, distribution, promotions.E-commerce Marketing Associate (December 1999 - June 2000)
• All email promotions. 3-6 per month. Write copy and HTML code. Select products and offers.