Kathleen Ferretti-Gambale Email & Phone Number

Waltham, Massachusetts, United States

Managing all marketing points with clients:Website management Social MediaTechnical Writing and bloggingEmail MarketingInside Sales and customer relations

Location: Watertown, MA•Manage executive events: VP-level series providing clients/prospects education and networking forum. Increased attendance by 21%.Develop theme, coordinate speakers, manage logistics and lead promotion.•Manage webinar program: Launched program featuring Molecular experts providing educational presentations for mid-level clients/prospects. Webinar program increased attendees 63% as compared to previous workshops. Organize speakers, schedule, topics and… Show more Location: Watertown, MA•Manage executive events: VP-level series providing clients/prospects education and networking forum. Increased attendance by 21%.Develop theme, coordinate speakers, manage logistics and lead promotion.•Manage webinar program: Launched program featuring Molecular experts providing educational presentations for mid-level clients/prospects. Webinar program increased attendees 63% as compared to previous workshops. Organize speakers, schedule, topics and promotions.•Manage thought leadership: Run speaker program, placing Molecular consultants at conferences for increased recognition of Molecular. Increased speaking spots by 33%.Work with consultants to develop topics, write abstracts, research events, promote speakers.•Annual report project director: Launched first annual report, as well as client reports. Content decision-maker, copywriter, design director.•Manage budget, create annual strategy, & analyze metrics all marketing programs I manage. Show less

• Annual report project director: Launched first ever Molecular annual report.• Lead the creation and execution of a closed-loop marketing plan.• Lead the strategy and execution of Web 2.0 marketing on Facebook, SlideShare, Twitter, YouTube.• Published a white paper on Web 2.0 marketing. http://www.molecular.com/research/index.aspx. • Key contributor to the current corporate brand positioning strategy; leading our external brand campaign.• Manage executive marketing events:… Show more • Annual report project director: Launched first ever Molecular annual report.• Lead the creation and execution of a closed-loop marketing plan.• Lead the strategy and execution of Web 2.0 marketing on Facebook, SlideShare, Twitter, YouTube.• Published a white paper on Web 2.0 marketing. http://www.molecular.com/research/index.aspx. • Key contributor to the current corporate brand positioning strategy; leading our external brand campaign.• Manage executive marketing events: A VP-level educational and networking forum. Results: increased attendance by 21%.• Launched and manage webinar program. Results: increased attendees 63% compared to workshops.• Manage thought leadership speaker program. Results: increased speaking spots by 33% in 2006 and 67% in 2007.• Additional responsibilities: manage all conferences, coordinate award submissions, and manage creation of video case studies.• Leader of Molecular’s award-winning “Green Team”.• Budget management. Show less

Location: Wilmington, DE•Account manager responsible for promoting 14 internal accounts to general public and physician audiences. Provided each account with marketing strategy and tactical execution of campaigns in radio, print, direct mail, Web, billboards, brochures/collateral, and events. --Responsible for overseeing campaigns from concept through completion, on-time, within budget --Direct copywriters, designs, printers, photographers/photoshoots, and other media vendors… Show more Location: Wilmington, DE•Account manager responsible for promoting 14 internal accounts to general public and physician audiences. Provided each account with marketing strategy and tactical execution of campaigns in radio, print, direct mail, Web, billboards, brochures/collateral, and events. --Responsible for overseeing campaigns from concept through completion, on-time, within budget --Direct copywriters, designs, printers, photographers/photoshoots, and other media vendors •Led the successful marketing launch of new locations, helping them to meet financial goals•Director and editor of community health newsletter: topic section and writing, content management, direction of graphic design, printing, and distribution. Mailed quarterly•Public relations/on-call media representative responsible for responding to requests from the press •Led campaigns that won three 2004 LACP Magellan Awards•Winner of the gold unsurpassed excellence employee achievement award Show less

Location: Malvern, PA•Develop strategic marketing plans to support sales force and execute the campaign tactics. --Responsible for marketing budget management.•Website promotions: oversee layout/design of the new website, determine content, write Web copy.•Conduct competitive analysis focusing on customers, offerings, partnerships, events, locations, etc.•Manage tradeshow exhibition and events from conference selection through to booth tear-down --Research and… Show more Location: Malvern, PA•Develop strategic marketing plans to support sales force and execute the campaign tactics. --Responsible for marketing budget management.•Website promotions: oversee layout/design of the new website, determine content, write Web copy.•Conduct competitive analysis focusing on customers, offerings, partnerships, events, locations, etc.•Manage tradeshow exhibition and events from conference selection through to booth tear-down --Research and determine target conferences, internally and externally organize participation. --Oversee conference marketing: booth graphics, collateral presence, promotional receptions.•Coordinate and market educational/promotional webcast promotions. --Work with partner organizations, set-up webcast using Astound, and moderate webcast.•Copywriting of direct mail, Internet campaigns, marketing collateral, and professional white papers.•Graphic design of direct mail and other promotional materials. Show less

•Provide marketing support to client Bristol-Myers Squibb (BMS) for their eMedEd program, including: -Writing, editing, and design of communications for BMS: as training materials, collateral to support sales, templates, forms, and newsletters for BMS neuroscience and cardiovascular divisions. -Copywriting and direction of designers on creation of CME marketing collateral for BMS sales. •Develop internal communications /external marketing materials for the eMedEd division.… Show more •Provide marketing support to client Bristol-Myers Squibb (BMS) for their eMedEd program, including: -Writing, editing, and design of communications for BMS: as training materials, collateral to support sales, templates, forms, and newsletters for BMS neuroscience and cardiovascular divisions. -Copywriting and direction of designers on creation of CME marketing collateral for BMS sales. •Develop internal communications /external marketing materials for the eMedEd division. -Copywriting letters/memos, employee newsletter, fact sheets, presentations, and brochures. •Perform basic graphic design using PhotoShop, QuarkXpress, and PageMaker. Show less

E-commerce Marketing Manager (June 2000 – September 2000)•Oversee marketing efforts: online, direct mail, and print, for the 4Anything’s e-commerce sites. -Responsible for allocation of marketing budget. -Direction of graphic designers, printers, and advertising agency. -Write copy for all campaigns. -Optimize positioning and targeting strategies of online text/banner campaigns.•Monthly analysis of promotions. Evaluation of new opportunities available on… Show more E-commerce Marketing Manager (June 2000 – September 2000)•Oversee marketing efforts: online, direct mail, and print, for the 4Anything’s e-commerce sites. -Responsible for allocation of marketing budget. -Direction of graphic designers, printers, and advertising agency. -Write copy for all campaigns. -Optimize positioning and targeting strategies of online text/banner campaigns.•Monthly analysis of promotions. Evaluation of new opportunities available on start-up budget. •Competitive analysis of websites, product mix, pricing strategy, distribution, promotions.E-commerce Marketing Associate (December 1999 - June 2000)•All email promotions. 3-6 per month. Write copy and HTML code. Select products and offers. •Write all promotional copy for all online, print, and direct mail campaigns.•Affiliate-marketing efforts to increase promotions and negotiate for a more prominent listing.•Work with advertising agency to develop and report on campaigns. Show less