Kathleen Rodway Richter Email & Phone Number

Los Angeles Metropolitan Area

Greater Los Angeles Area

• Develop, implement and oversee all firm's marketing, business development and PR initiatives across various channels • Built and manage team of five people across two offices as well as outside vendors• Engage daily with thought leaders in the Executive, Management, Recruiting, Professional Development and Accounting teams• Set and manage marketing department budget• Developed five-year strategic marketing plan to align with firm's vision, mission and goals• Implemented cross-marketing initiative to help grow current clients

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

• Served as only local marketing and business development support for an office of 40+ attorneys • Regularly met with office leadership team to develop strategies for driving new business and enhancing existing client relations • Led planning and execution for all LA office events including setting and managing budgets, contract negotiation with vendors, strategic development of invite lists, writing content for invite, developing a social media strategy, hosting guests during the event and following up with clients or prospects after the event • Managed sponsorships and attended events to represent the firm and speak to prospects about the firm's culture and services

• Led proposal development process to produce custom RFP responses for client prospects, tracked outcome of proposal, managed this process for various legal practice groups • Monitored and managed budget for marketing and business development activities• Planned firm-hosted marketing events such as client dinners, education programs, and full-day seminars • Contributed to the development of the marketing and business development strategy by working with the attorney chairs to identify industry trends through research

• Assisted with the development of custom responses to RFPs and content for pitch materials• Developed content for the new website launch, manage and update the web pages and value propositions for multiple practice groups, analyze web analytics with lead attorneys to determine strategy for website• Drafted press releases, coordinated strategic press pitches, and completed award submissions to elevate the profile of the firm and attorneys

• Created tailored proposals for client project pursuits and presentations for existing/prospective client meetings: worked directly with vice presidents and various studios • Facilitated interoffice communication and followed lead success through maintenance of internal database that tracked project information, contacts and produced pursuit reports for vice presidents• Developed strategy to streamline proposal process and marketing efforts for the Planning and Urban Design studio through organizing project information and images: led to quick turnaround and a cohesive process for optimal response to client proposal requests • Customized brochures, with enhanced graphics and images, for The Environments Studio to market its branding and interior design services

Bachelors

M.S.

Education record

Summer Program

Education record