This role drives digital marketing campaign efforts supporting the Americas Digital and Events Marketing team within the Field Marketing organization by executing digital marketing campaigns that scale, implement best practices, utilize new tools and platforms to foster better customer experiences, and make continuous improvements based on data and insight. Key responsibilities: • Use marketing automation tools to drive lead generation and engagement campaigns.• Execute email nurture campaigns aligned to key commercial segment for the Americas business.• Collaborate with the paid media, events, and campaign teams on strategy and creative requests.• Drive process and productivity improvements which enable other digital marketers to scale with high bars on quality and efficiency.• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.• Utilize digital intake and planning tools and process infrastructure to enable a consolidated digital campaign calendar for Segment Marketing efforts in the Americas.• Partner with global AWS marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.