AMERICAN DIABETES ASSOCIATION Bala Cynwyd, PAActing as Director of Marketing & Communications: developed, implemented, and evaluated strategic MarComm plans with measurable goals and innovative strategies, ensured that activities carried out by colleagues, volunteers and key partners were in alignment with strategic goals, prioritized plans and best practices. Integrated digital media in a manner that deepened community engagement with and awareness of the ADA’s mission.THE BALDWIN SCHOOL Bryn Mawr, PAProvided marketing support for outreach, content development, creative design and execution, editorial, electronic communications, marketing, photography, social media, strategic marketing and website management. UNITED PARCEL SERVICELawnside, NJOutreach and logistics assistance during high-volume surge periods.ENTREPRENEUR WORKSPhiladelphia and Chester, PAThis engagement included guiding the preparations for Business Skills Course programming, ensuring that targeted communities were fully informed about the overall goals; work with community members to identify opportunities for introducing one-on-one technical assistance and a variety of partnership configurations; tracked results to evaluate participant experiences and outreach effectiveness.

ACHIEVEMENTS • Rebranded organization including website and web platform, company logo and three monthly publications with unanimous Board buy-in. • Customized opportunities to meet a particular internal organization’s or product’s branding strategy and budget; identified new opportunities and developed timely creative solutions. • Developed new ideas in outreach for the highest level of Member Communication services. • Created, maintained and governed the use of organization’s comprehensive image archive.RESPONSIBILITIESExecutive Management Team member developed, designed and implemented strategic programs and supporting tactics within the realm of Member Service and Communication, including web-based presence, email communication, all printed matter and multimedia presentations.Wrote and designed promotional materials for use through all organization platforms; oversaw and edited any contributor content.Responsible for all marketing activities across departments, corporate image archive, style guide, compliance with internal and external use of proprietary materials.Ensured compatibility of all Member and Staff messaging with Club Mission and Core Values, increasing Member satisfaction levels and Member participation.Created Partnerships with Members and Staff, served on relevant internal and external committees to promote, target market and maximize revenues.Oversaw and collaborated on the care and use of technical and visual resources used for Corporate Communications.

ACHIEVEMENTS• Created revenue stream from previously unrecognized internal profit center.• Developed pricing structure & constructed sales model for print, video, digital signage, out-of-home & sponsorship.• Customized opportunities to meet a particular corporation's or product's branding strategy and budget; identified new opportunities & negotiated creative solutions. • Increased visitation to IVCC during prime & shoulder seasons by targeting advertising & developing programming to reach visitors.• Increased utilization of IVCC through improved on-site programming to increase sales, utilization of café, retail store & ticketing opportunities.• Integrated marketing across all departments to maintain and expand IVCC’s reputation as the leading source of information on tourism offerings, thereby increasing visitor satisfaction with IVCC staff at all touch-points, on-site, on-line & over-the-phone.• Diversified revenue streams to decrease dependency on unsecured funding by increasing revenue-based initiatives including grant writing, corporate funding, advertising, sponsorship & ticket-related revenue.RESPONSIBILITIESSenior Management Team member, established department and set 5-yr strategic plan: developing budget, strategic position of IVCC & its comparative advantage, community development initiatives in partnership with local, regional & national institutions. Oversight of sponsor contracts across all departments, including advertising & sponsorship fulfillment.Developed & executed integrated marketing strategy for state-of-the-art facility orienting and informing visitors & residents about the sites, attractions, events & amenities available throughout the Philadelphia region. Lead all communications including advertising, marketing, PR, market research, web, special events & programming. Liaison with National Park Service in providing information, interpretation, facilities and services to 2.7 million visitors annually.

ACHIEVEMENTS• Exceeded revenue and space goals in each of five publications for seven years.• Designed and implemented promotions and marketing programs with Pennsylvania Tourism Office (PA Dept of Commerce and Economic Development), its advertising agency, and 53 regional Tourism Promotion Agencies across the Commonwealth.• Spearheaded business development efforts and successfully launched new product offerings, creating new corresponding publications for a range of domestic and international specialty applications.RESPONSIBILITIESTeam Lead in growing custom publishing organization providing clients with promotional print products that generate measurable results; primarily focused on travel and tourism publications for Pennsylvania's Department of Commerce and Economic Development (DCED).