As principal and founder of The Communications Optic (“Where vision meets perception”), I am an expert in managing global public relations and branding initiatives for organizations of varied industries and sizes. I counsel my clients through significant times of growth and change by penetrating new markets, captivating audiences and enticing favorable action. An expert corporate and consumer storyteller and a highly imaginative content creator, I have cultivated extraordinary media relations skills in brand awareness, thought leadership, reputation management and corporate social responsibility. My clients are featured in all matter of major and niche publications to greatly expand brand reach. Through two decades and over 100 client assignments, I have represented leading corporate and consumer names such as Janssen, Paramount, Radio City Music Hall, Tishman, Medtronic, TD Bank, Honeywell, Columbia Savings as well as some of the leading law, education, real estate and finance firms in NYC and around the globe. Having launched my post-collegiate career in journalism and market research, my integrated marketing background yields consistent brand identity and messaging across all communications platforms.Early in my career, I was named as one of the most promising young publicists by the NYC media and was then recruited to work with PR legend Howard J. Rubenstein on numerous high profile accounts and new business pitches. Acknowledged for my ability to helm challenging client assignments, including major crises, I became one of the youngest Senior Vice Presidents in Rubenstein history. Having worked on both US coasts serving a broad array of clients, I proudly launched The Communications Optic in 2018. TCO provides an unmatched depth of service in strategic integrated marketing communications and brand messaging. We ensure your vision for your brand is matched by its public perception. TCO will exceed your PR firm expectations.