Kathy Roach Email & Phone Number

New York, NY, US

New York, US

· Work closely with the CRM Director to develop high-level strategy, annual plan, and insights to acquire and retain members across email channel.· Support presentation of strategy, reporting and learnings with clearly structured presentations and strong analysis that focuses on key insights.· Partner with Brand Marketing to ensure monthly email briefs.

London, England, GB

• Responsible for overseeing delivery of email campaigns that supported commercial and editorial revenue streams.
• Worked with internal commercial stakeholders to ensure planned content activity is maintained, accurate, visible, executed and measured.
• Managed a comprehensive CRM activities calendar.
• Built and managed end-to-end lead acquisition initiatives such as competitions, surveys and web forms.
• Created targeted email lists that ensured subscriber audiences were segmented effectively for each campaign.
• Reported on campaign performance and provided recommendations.

London, England, GB

• Responsible for timely, accurate creation and deployment of US email marketing campaigns.
• Compiled regular reports of email performance, shared recommendations for improvement.
• Designed, measured and implemented A/B testing campaigns to optimize email performance.
• Managed B2C competitions in collaboration with commercial and editorial teams.

New York, NY, US

• Responsible for the production and dissemination of business-to-business marketing content to expand digital footprint, awareness, subscribers, and leads.
• Developed and maintained B2B email marketing calendar and managed, created, edited and distributed B2B email campaigns, monitored analytics in Dotmailer and SmartFocus email platforms and Google Analytics.
• Managed in-house marketing blog and website, wrote and edited B2B-focused blog posts, promoted blog entries via social media and internal and external email blasts, and managed editorial calendar.
• Assisted in execution of outside partnerships and barters; produced sales collateral; contributed to readers’ engagement and brand awareness efforts such as sweepstakes, social media and email marketing.

Hauppauge, New York, US

• Assisted in the development and execution of direct marketing collateral for events, premium content subscriptions and digital magazine distribution including brochures, letters, digital ads, press releases and media.
• Wrote, created and distributed email marketing campaigns and press releases; worked with in-house graphic designer to develop print and web banner advertising materials; managed social media.
• Set up and monitored paid and internal web banners within ad server, compiled reports and provided recommendations to improve website and advertiser performance.
• Managed production of printed program guides for major events, including collecting and compiling information, coordinating revisions and keeping process on schedule, and worked with department managers to ensure event.

• Managed email marketing campaigns; formatted HTML and text email content utilizing clients’ marketing materials; set up and scheduled email marketing campaigns for mailing to multiple lists using various email platforms.
• Acquired statistics detailing performance of email campaigns from multiple affiliates; composed daily reports detailing results and effectiveness of each campaign and tracked revenue.
• Responsible for training and educating new team members including administering task assignments and reviewing completed work.
• Assisted account manager in set up and implementation of new campaigns; communicated with affiliates regarding details of campaigns and mailing lists.
• Evaluated current marketing methods and researched ways to improve mailing strategies.

Troy, Michigan, US

• Answered phones, maintained appointment schedule, created and processed invoices using QuickBooks, and managed payments from patients at medical office at CBT/DBT Associates.
• Fulfilled role of data entry clerk and entered purchase orders into computerized system at Kate Spade.
• Functioned as receptionist and office assistant in corporate office, handled incoming and outgoing mail, prepared executive meeting materials, answered phones for upwards of ten lines, and performed clerical duties.

New York, New York, US

• Acted as administrative assistant to the Vice President, Affiliate Ad Sales and Distribution Marketing, performing clerical duties such as filing, faxing, handling incoming and outgoing mail, and answering phones.
• Managed Vice President’s daily schedule; Coordinated regularly scheduled meetings for the Vice President, prepared meeting materials, and took meeting minutes.
• Arranged travel, including airfare, hotels, and car services.
• Tracked expenses created and submitted expense reports for the Vice President.

• Assisted in event planning for mid-sized production company in greater Detroit area, including coordination of regularly scheduled club gigs and festival bookings.
• Oversaw the public relations office and performed administrative duties such as filing, copying, handling the phone, and calendar management; Handled all promotion and ticket giveaways for bands managed by company.
• Maintained extensive directory of media contacts, including setting up interviews with radio and newspaper outlets; prepared and distributed press releases.
• Drafted weekly newsletters detailing upcoming events, maintained multiple distribution lists, and monitored all media coverage and researched new and appropriate outlets for public relations.

Certificate, Digital Media Marketing

Bachelor Of Arts - Ba, Humanities