Kathleen De La Rosa Email & Phone Number

• Orchestrate the content calendars on Dash Hudson for all social media platforms. • Oversea all daily social media activities such as posting, copywriting, and content editing.• Ensure consistent daily posting for both in-feed and stories across all social channels and brand pages.• Perform daily social listening and community management, utilizing platforms like reviews.io.• Monitor and engage with likes/comments on tagged photos.• Respond to direct messages across all platforms in a timely manner, coordinating with the customer service team when necessary.• Provide in-depth weekly and monthly social media performance reports.• Track and analyze the effectiveness of social media efforts using KPIs (e.g., engagement, account growth, impressions) to assess content performance.• Create and execute content strategies, campaigns, and partnerships across various social platforms.• Develop appealing content to support promotional sales, product launches, and events.• Design and produce Instagram Reels, infographics, memes, and stories, while regularly updating story highlights.• Curate and source new user-generated content (UGC), such as photos and reels, from social media.• Work closely with the Influencer Manager to identify content opportunities that enhance brand awareness, grow channels, and boost engagement.

• Manage and coordinate daily social media and email operations and scheduling to enhance brand visibility and increase interaction.• Partner with influencers to develop tailored social media campaigns that align with driving engagement and expanding visibility across platforms.• Create, edit, and publish all social media content.• Design, create, and schedule monthly email marketing campaigns.• Actively respond to and maintain social media engagement.• Generate analytical reports to support and improve future social media and email campaigns.• Collaborate closely with third-party marketing teams to increase paid social conversions.• Monitor and oversee our WordPress website to ensure optimal functionality and user-friendliness, aiming to increase conversions.• Develop social and email go-to marketing strategies for new services, relaunch of store, and US campaigns.

Santa Monica, California, United States

• Formulate a comprehensive social media strategy that aligns with the brand identity, introducing innovative concepts and campaigns for engaging content across platforms.• Develop a comprehensive social media calendar that integrates campaigns with email marketing, generating engaging content and crafting copy for each platform.• Create, edit, and publish all social media content.• Actively respond to and maintain social media engagement.• Produce analytical reports to support and improve future social media campaigns.• Develop social media marketing strategies and creative campaigns aligned with the brand identity.• Stay current with industry trends, emerging platforms, and social media marketing best practices.• Design, create, and schedule monthly email marketing campaigns.• Collaborate closely with the Chief Operator and CEO to establish and execute a new brand identity.• Monitor and post daily posting and performance to ensure high-quality and cohesive creative content.• Manage and coordinate daily social media activities to enhance brand visibility and boost engagement.• Partner with influencers to develop tailored social media campaigns that align with the brand identity, driving engagement and expanding visibility.

• Create social media guidelines and content strategy to produce impactful and strong assets.• Develop effective email campaigns to increase opening and clicks.• Coordinated with influencers to create impressive UGC.

• Crafted social media captions, blog content to enhance SEO value, and revitalized copy for hair products.

Los Angeles County, California, United States

• Assisting in implementing and developing a social media and email strategy to align with our brand objective and target audience. • Assist in producing and publishing social media content to increase brand awareness and engagement. • Maintain social media platforms to ensure alignment across team and consistory in go-to marketing strategy. Assist in GTM calendars for product launches, influencer collaboration and ongoing business needs.• Focused on organic social media marketing.• Facilitated influencer collaboration by maintaining consistent communication, ensuring all campaign requirements and objectives are met effectively.• Assist in developing impactful social and email campaigns.• Assist in creating assets to improve content quality and visibility.

Woodland, California, United States

• Manage and coordinate daily social media operations and schedule to enhance brand visibility and boost interaction.• Collaborate with influencers to craft tailored social media campaigns that align with brand identity, driving engagement and expanding visibility across platforms.• Create a comprehensive social media strategy that resonates with the brand identity, innovating new concepts and campaigns for engaging and impactful content across platforms.• Created a comprehensive social media calendar integrating campaigns with email marketing, while also generating engaging content and crafting copy for each platform.• Created, edited, and published all social media content.• Actively responding and maintaining social media engagement. • Creating analytical reports to support and improve future social media campaigns.

Bachelor'S Degree, Fashion Merchandising

Activities and Societies: Photography

Associate'S Degree, Graphic Design