As the Digital Media Manager at CCSA, I co-lead the development and execution of our public-facing digital communications strategies.My role includes creating and curating engaging content for web, social media, and email platforms to showcase the achievements of California’s charter public school sector.Through strategic content and campaign planning, within two years I increased CCSA’s social media audience by 40% and developed comprehensive content strategies to boost team efforts. I also redesigned and renamed CCSA’s newsletter, resulting in a 10% increase in open rates and maintaining a consistent read rate of over 95%.Additionally, I support CCSA member schools by launching impactful digital campaigns that mobilize the public and education advocates in support of charter public schools in California.

Authored 27 insightful articles on gardening and herbalism, specializing in native plants and healing herbs, with occasional highlights on ornamental varieties. Explore my full collection of articles by clicking on the link below.

Provided executive consulting on project timeline and team development for website migration at Normandale Community College.

• In collaboration with the College Dean and the University’s Office of Communications & Public Affairs, I was responsible for researching, designing, implementing, and assessing effective communication and marketing strategies to enhance the visibility of Cal State LA’s College of Arts & Letters.• Managed strategy & created content for college social media accounts and provided social media guidance and planning for all (9) academic departments, (4) centers, & fine arts gallery. Incorporated successful social media campaigns in alignment with events and recruitment resulting in increase of followers and audience engagement.• Managed & created content for college website with an emphasis on (ADA) media accessibility and SEO. Provided web planning and implementation for all (9) academic departments, (4) centers, & fine arts gallery. Project manager for implementing new Drupal website templates in coordination with third-party web developers, and internal ITS. Designed and built content for the main college website, (9) departments, (4) centers, & fine arts gallery with new Drupal design blocks. • Developed & implemented online Marketing & Communications Request form. Also, created and initiated College Communication Guidelines and started the creation of a college IT online work request form and strategy.• Oversaw the new design of all college internal marketing and outreach materials, which includes collaboration with third parties, designing, curating, writing, editing, and updating the college’s print and online publications. Supports the marketing strategy, design, and review of all (9) academic departments, (4) centers, fine arts gallery, & Eagle-Con.• Created & initiated the college monthly newsletter, college alumni newsletter, and weekly events email. Managed and grew media and contact lists with an emphasis on targeting audiences. Grew open rate to over 25% and maintained that percentage with every e-communication.

• Led website management and content creation for the Alumni Association’s website during Cal State LA’s $75 million campaign which was highly successful and achieved, currently there are 15, 581 donors with over $84 million in donations. Implemented the new Drupal website design in collaboration with university ITS and the Office of Advancement. • Managed, curated, and monitored Facebook and LinkedIn group and initiated an Instagram account. Collaborated with the university’s Communications and Public Affairs Director to develop and implement a University Social Media Plan and Guidelines. Presented a communications and social media themed retreat to the Board of Directors during campaign years. • Coordinated the Alumni Scholarship program by steering a committee comprised of 13 alumni volunteers. In coordination with the Financial Aid Office, navigated the hard copy application process to an online scholarship application process which resulted in more student applicants and dollars awarded. • Designed and sent out emails through Online Express to Alumni during campaign years.

• Managed web presence through WordPress and collaborated with third party designers to implement new website design and experience.• Managed and developed a web-based system for first org-wide successful internal giving campaign through CrowdRise. Managed, curated, and monitored all THINK Together social media channels including, Facebook, Twitter, YouTube, LinkedIn company page and started LinkedIn group, Instagram, and Pinterest. • Lead blogger, wrote press releases, and media advisories. • In-house photographer and graphic designer. Photography featured in 'Orange County Register', 'The Daily Pilot', and 'San Gabriel Valley Tribune'.• Analyzed and reported on metrics through several platforms including, Vocus, Google analytics, Klout, WordPress, Facebook insights, and Constant Contact.

• As a Regional Manager of Volunteers I built and maintained community partnerships relevant to recruiting and developing volunteers suitable for THINK Together’s events and programs. • Created local marketing and organization-wide social marketing recruitment strategies in order to maintain volunteer hours and participation, utilization of social media increased recruitment reach and was taught as best practice. • Managed all regional volunteer operations, including the documentation, orientation, and training of 300-plus high school, college, and community volunteers for 59 afterschool programs.

• As the Human Resources Coordinator I supported employee relations, completed regional payroll administration, expanded the company’s mission and vision through trainings and completed regional employee database management.• I held weekly new hire orientations along with on boarding new hires, that was one of my biggest duties in this position along with performing background checks. • I ensured state and federal compliance in all documentation and reporting. • Participated in recruitment efforts by performing interviews.• Led social marketing recruitment efforts to build and diversify the application pool.• I was also a part of a Site Assessment Team, which would go out into the field to evaluate the quality of our after-school and summer programs.• Highlighted and celebrated employees through social marketing and storytelling to foster culture and increase employee retention.