Kathleen Schaub

Kathleen Schaub Email and Phone Number

Strategist - Marketing Management & Organizations | Writer | Former IDC CMO Advisory Leader @ KathleenSchaub.com
Walnut Creek, CA, US
Kathleen Schaub's Location
Walnut Creek, California, United States, United States
Kathleen Schaub's Contact Details
About Kathleen Schaub

Kathleen Schaub is a writer on marketing management strategy who loves marketing because it’s about us as humans and our (mostly!) enchanting craziness.Kathleen’s WHY is helping marketing leaders bust through persistent challenges with greater understanding about the impact of marketing’s VUCA reality (volatile, uncertain, complex, ambiguous), and adopting new agile mindsets and management and organizational practices. Why does marketing struggle to produce clear ROI? Why is delivering high-quality customer experience so challenging? Why does marketing bicker with sales, suffer from organizational tugs-of-war, and find that customer journeys look like a child’s scribble than an orderly funnel? Markets are what scientists call complex systems, behaving more like weather than machines. Millions of interactions between individuals, buying groups, and enterprises produce numerous feedback loops causing situations to change rapidly, produce many unknowns, and outcomes that defy definitive prediction. Taking cues from software development, healthcare, sports, the military, and other turbulent environments, marketing leaders are evolving beyond conventional management paradigms to work approaches that are purpose-built for complexity. Advances in data science enable marketers to perceive patterns in complex market systems, creating a brilliant new partner in marketing’s quest.Kathleen led IDC’s CMO Advisory practice for nine years advising hundreds of technology marketing leaders on management best practices. Earlier, she was a CMO and held other executive positions at leading tech companies. She believes that marketing leaders have an outsized opportunity to contribute to this transformative era – if their organizations become more agile, customer responsive, and resilient.Learn more at kathleenschaub.com

Kathleen Schaub's Current Company Details
KathleenSchaub.com

Kathleenschaub.Com

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Strategist - Marketing Management & Organizations | Writer | Former IDC CMO Advisory Leader
Walnut Creek, CA, US
Kathleen Schaub Work Experience Details
  • Kathleenschaub.Com
    Kathleenschaub.Com
    Walnut Creek, Ca, Us
  • Self Employed - Advisor
    Strategist - Marketing Management & Organizations
    Self Employed - Advisor Jun 2020 - Present
    Brussels Metropolitan Area, Be
  • Cmswire
    Contributing Author
    Cmswire Apr 2022 - Present
    San Francisco, California, Us
    I write editorials to guide marketing leaders on effective management.2022 Contributor of the Year
  • Martech
    Contributor
    Martech Jul 2024 - Present
    Edgartown, Ma, Us
    I write editorials to guide marketing leaders on effective management.
  • Idc
    Vice President, Cmo Advisory And Customer Experience Practice
    Idc Sep 2016 - May 2020
    Needham, Massachusetts, Us
  • Idc
    Vice President, Cmo Advisory Service
    Idc Sep 2011 - Aug 2016
    Needham, Massachusetts, Us
  • Trellisone Marketing Consulting
    Founder And Principal Consultant
    Trellisone Marketing Consulting Jul 2010 - Aug 2011
  • Sybase
    Vice President Of Marketing
    Sybase May 2003 - Jun 2010
  • Cadence Design Systems
    Vice President
    Cadence Design Systems Jun 1996 - Jan 2003
    San Jose, California, Us
  • Vanstar (Formerly Computerland)
    Chief Marketing Officer
    Vanstar (Formerly Computerland) Apr 1992 - May 1996

Kathleen Schaub Skills

Product Marketing Lead Generation Go To Market Strategy Demand Generation Product Management Analytics Saas Sales Enablement Marketing Automation Marketing Management Cross Functional Team Leadership Digital Marketing Social Media Business Analysis Field Marketing Positioning Public Relations Strategic Thinking Lead Management Marketing Op

Kathleen Schaub Education Details

  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Economics
  • California College Of The Arts
    California College Of The Arts
    Design
  • University Of California, Berkeley
    University Of California, Berkeley
    General Studies

Frequently Asked Questions about Kathleen Schaub

What company does Kathleen Schaub work for?

Kathleen Schaub works for Kathleenschaub.com

What is Kathleen Schaub's role at the current company?

Kathleen Schaub's current role is Strategist - Marketing Management & Organizations | Writer | Former IDC CMO Advisory Leader.

What is Kathleen Schaub's email address?

Kathleen Schaub's email address is ks****@****idc.com

What is Kathleen Schaub's direct phone number?

Kathleen Schaub's direct phone number is +121272*****

What schools did Kathleen Schaub attend?

Kathleen Schaub attended Saint Mary's College Of California, California College Of The Arts, University Of California, Berkeley.

What skills is Kathleen Schaub known for?

Kathleen Schaub has skills like Product Marketing, Lead Generation, Go To Market Strategy, Demand Generation, Product Management, Analytics, Saas, Sales Enablement, Marketing Automation, Marketing Management, Cross Functional Team Leadership, Digital Marketing.

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