Kathleen Schaub Email & Phone Number

Kathleen Schaub is a writer on marketing management strategy who loves marketing because it’s about us as humans and our (mostly!) enchanting craziness.Kathleen’s WHY is helping marketing leaders bust through persistent challenges with greater understanding about the impact of marketing’s VUCA reality (volatile, uncertain, complex, ambiguous), and adopting new agile mindsets and management and organizational practices. Why does marketing struggle to produce clear ROI? Why is delivering high-quality customer experience so challenging? Why does marketing bicker with sales, suffer from organizational tugs-of-war, and find that customer journeys look like a child’s scribble than an orderly funnel? Markets are what scientists call complex systems, behaving more like weather than machines. Millions of interactions between individuals, buying groups, and enterprises produce numerous feedback loops causing situations to change rapidly, produce many unknowns, and outcomes that defy definitive prediction. Taking cues from software development, healthcare, sports, the military, and other turbulent environments, marketing leaders are evolving beyond conventional management paradigms to work approaches that are purpose-built for complexity. Advances in data science enable marketers to perceive patterns in complex market systems, creating a brilliant new partner in marketing’s quest.Kathleen led IDC’s CMO Advisory practice for nine years advising hundreds of technology marketing leaders on management best practices. Earlier, she was a CMO and held other executive positions at leading tech companies. She believes that marketing leaders have an outsized opportunity to contribute to this transformative era – if their organizations become more agile, customer responsive, and resilient.Learn more at kathleenschaub.com

Listed skills include Product Marketing, Lead Generation, Go To Market Strategy, Demand Generation, and 16 others.