Kathleen Kelly

Kathleen Kelly Email and Phone Number

VP Marketing Consultant: Integrated, Brand and Performance Marketing Leader @ BEL USA LLC
Madison, WI, US
Kathleen Kelly's Location
Nashville, Tennessee, United States, United States
About Kathleen Kelly

Strategic marketing leader who transforms brands through data-driven performance campaigns and elevated user experiences. Over 17 years, I've built high-performing teams and modernized marketing capabilities for organizations preparing to scale. Each role in my career demonstrates my ability to drive both innovation and measurable results.Areas of Expertise:Brand, Customer Engagement and Performance MarketingDigital Strategy & User ExperienceProgram Management & Change ManagementTalent Building and Creative ManagementGeneral Management and P&LStart-Ups and Challenger Brands

Kathleen Kelly's Current Company Details
BEL USA LLC

Bel Usa Llc

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VP Marketing Consultant: Integrated, Brand and Performance Marketing Leader
Madison, WI, US
Website:
discountmugs.com
Employees:
200
Kathleen Kelly Work Experience Details
  • Bel Usa Llc
    Vp Marketing Consultant: Integrated, Brand And Performance Marketing Leader
    Bel Usa Llc
    Madison, Wi, Us
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  • Bel Usa Llc
    Vp Marketing Consultant: Integrated, Brand & Performance Marketing Leader
    Bel Usa Llc May 2024 - Present
    Medley, Fl, Us
    Contracted individual contributor, hired to set-up programs, develop strategy and oversee delivery including: performance marketing creative, brand projects, influencer & social channels, managing external agencies and sourcing partners.
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  • Smiledirectclub
    Vp, Integrated Marketing Strategy, Creative & Delivery
    Smiledirectclub Feb 2022 - Dec 2023
    Nashville, Tn, Us
    Responsible for leading brand strategy, research, and development of global integrated marketing campaign creative with a 100M+ annual media budget. Successfully transitioned company from media reliant strategy to product led growth. Implemented a full funnel strategy and content development platform to consistently hit acquisition and revenue targets.
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  • Smiledirectclub
    Vp, Integrated Marketing Program Management
    Smiledirectclub Jun 2019 - Apr 2022
    Nashville, Tn, Us
    Responsible for prioritizing marketing initiatives across the entire organization. Developed global marketing operations from ground up, including implementing brand book, workflow platform, and international adaptation. Led program management and producer team.
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  • Ogilvy & Mather
    Executive Partner, Ww Managing Director, Global Program Management
    Ogilvy & Mather Feb 2017 - May 2019
    New York, Ny, Us
    Evolving client services across the organization with the introduction of Ogilvy's new proprietary marketing principles. Responsible for the structuring, launch and success of the new capability of Program Management at Ogilvy.
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  • Ogilvy & Mather
    Managing Director, Ogilvyone Atlanta
    Ogilvy & Mather Oct 2013 - Feb 2017
    New York, Ny, Us
    Responsible for OgilvyOne Atlanta customer engagement capability, including P&L management, new business positioning and development, client satisfaction and retention, talent and capability growth, training, and promotion of OgilvyOne within the market.
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  • Ogilvy & Mather
    Managing Director, Digital Na
    Ogilvy & Mather Apr 2010 - Sep 2013
    New York, Ny, Us
    Responsible for Ogilvy's digital capability across our 16 offices in the North America including new business, capability definition and execution, digital training and our innovation lab.
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  • Ogilvy & Mather
    Executive Program Director
    Ogilvy & Mather Aug 2008 - Jun 2010
    New York, Ny, Us
    Responsible for the 360 creative approach/operations and delivery across the Kraft and Post brands, over 25M in revenue
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  • Ogilvy & Mather
    Exec. Director, Project Management & Interactive Operations
    Ogilvy & Mather Nov 2004 - Aug 2008
    New York, Ny, Us
    Ran department of 50+ project managers leading digital projects of 75M in revenue. Clients included DuPont, Aflac, TimeWarnerCable, IBM, SAP, Unilever
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  • Red House Builders
    Business Manager
    Red House Builders Jan 2003 - Sep 2004
    Privately held Vermont based construction company. Specializing in historic renovations.
  • Iconnicholson
    Group Director, User Experience
    Iconnicholson Feb 2000 - Dec 2002
    New York, Ny, Us
    Led team of strategy, design, copy, UX and project managers for large scale website implementations including global Motorola.com and EMI Music Publishing.
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  • Blue Marble
    Executive Producer
    Blue Marble Feb 1998 - Dec 1999
    Producer, Senior Producer then Executive Producer and department manager for 9. Led and oversaw clients including P&G, Cadillac and Continental Airlines

Kathleen Kelly Education Details

  • Georgetown University
    Georgetown University
    English Language And Literature/Letters
  • Ursuline Cincinnati
    Ursuline Cincinnati

Frequently Asked Questions about Kathleen Kelly

What company does Kathleen Kelly work for?

Kathleen Kelly works for Bel Usa Llc

What is Kathleen Kelly's role at the current company?

Kathleen Kelly's current role is VP Marketing Consultant: Integrated, Brand and Performance Marketing Leader.

What schools did Kathleen Kelly attend?

Kathleen Kelly attended Georgetown University, Ursuline Cincinnati.

Who are Kathleen Kelly's colleagues?

Kathleen Kelly's colleagues are Ralph Karlo Robles, Lily Echenique, Alan Tabasky, Sylvester Otayde, John Aguilar, Marissa Brin, Benito Ledesma.

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