It is with great pleasure that I announce my latest endeavour! After 12 years in fast moving consumer goods, I have elected to join Sylvestre Marketing as their lead qualitative researcher and moderator in the Toronto office. Prior to moving to a career in qualitative research, I have spent over a decade building some of World’s most favorite brands in a variety of categories such as food (McCain Foods, Trident Gum), health care (Halls, Strepsils) and personal care (Veet, Clearasil) and household goods (Reckitt Benckiser – Electrasol/Finnish Dish Detergent). I have driven brand strategy, communications, innovation and successfully achieved business results for my brands by actively listening to consumers and actioning against key insights. As a researcher with a background in marketing, I have the distinct advantage of being able to get past the clutter and delivering insights and context to meet clients needs and align with business growth. Now, at Sylvestre Marketing, my goal is to assist others in doing the same.