•Provide executive leadership in driving business development and sales strategies for a full-service advertising agency.•Spearhead the creation and implementation of comprehensive branding campaigns across digital, print, and traditional media, ensuring alignment with client objectives and market trends.•Manage a diverse portfolio of clients, fostering long-term relationships and delivering tailored solutions that drive brand growth and customer engagement.•Collaborate closely with creative, media, and account teams to ensure cohesive and effective campaign execution.•Conduct market analysis and competitive research to guide strategic decision-making, optimizing pricing models and service offerings.•Oversee the agency’s financial performance, including budgeting, forecasting, and cost control measures to achieve profitability goals.•Mentor and lead a high-performing sales and account management team, driving continuous improvement and innovation in service delivery.•Present detailed and accurate sales forecasts and strategic recommendations to the CEO/President, ensuring alignment with overall business objectives.

Led all sales and business development operations, focusing on market competitiveness, pricing strategies, and compensation structures. Leveraged strong interpersonal and communication skills to cultivate key customer relationships and devise strategies for expanding the company’s client base. Demonstrated analytical and problem-solving abilities in formulating pricing policies, including volume discounts and terms for high-profile clients and channel partners. Utilized attention to detail and strategic thinking to deliver precise sales forecasts and insights to the CEO/President. Maintained adaptability and collaboration in cross-functional teams to ensure alignment with overall business goals.

Recruited by the owner to drive sales growth within mid-to-large publishing firms, resulting in an 85%+ increase in new business. Developed innovative proposals tailored to clients' specific needs and budgets, serving as both a consultant and resource. Excelled in building long-term relationships and demonstrated strong networking and prospecting skills, leveraging creativity and marketing insight to generate ongoing business from existing accounts. Effectively communicated across all organizational levels, including senior leadership, to stay attuned to changes within customer organizations and adjust sales strategies accordingly. Delivered detailed weekly sales reports on prospects, ongoing projects, and forecasts to the Vice President of Sales. Coordinated workflow with in-house teams, acting as a liaison between the company and clients.

Recruited by the Vice President of Sales to expand sales in the University Press and Religious Publishing segments, leading to an 18% increase in overall sales for a $2.7 million company. Successfully added 22 new clients despite challenging market conditions.

Hired as a member of a newly expanded two-person sales team, focused on developing new business opportunities in publishing sectors beyond Higher Education, resulting in a 21% increase in overall sales for the $3.5 million company. Responsibilities included creating marketing collateral and contributing to the development of a new website following a rebranding initiative. Also involved in generating and distributing lead generation materials to the sales team, and representing the firm at various trade events and within trade organizations.

Hired as a seasonal inside sales representative to represent several disciplines for a leading global provider of educational materials and professional information. Utilized the MESA database for lead generation and scheduling calls to prospective professors in a designated territory. Rewarded weekly for exceeding call counts as well as call quality expectations, this accounted for an 8.4% increase in sales in a $1.2 million dollar territory.

* Purchasing Responsibilities; Chemical Inventory, Packaging Material, Safety Supplies, Laboratory Supplies, Maintenance Supplies, Inventory Management, Monitor Capital Budget Expenditures, Set up New Vendor files and Maintain files on SAP, Internal ISO Auditor, Inspect incoming raw material for quality. In addition, conduct site visits to ensure incoming product will meet specifications. * Human Resources Responsibilities; Payroll, Maintaining Job Training Records for ISO, OSHA Record keeper, Safety Inspection Coordinator, Hiring Plant Personnel, New Hire Orientation, Benefits Coordinator for Site, Labor Relations (Local UAW13).

Served as a Contract Specialist for Office of Contracting and Procurement, in solicitation analysis, negotiation, awarding, and administration of groups of contracts, such as definite quantity, indefinite quantity, indefinite delivery, multi-year, option year, direct vendor supply, and Federal Supply Schedules. Prepared and managed range of contracts which includes: devising acquisition strategy, draft and finalizing Statement of Work (SOW), sole-sources determinations, Request for Proposals, Quotes preparation, Blanket Purchase Agreements, GSA Schedule Buys and reviewing offers upon receipt from contractors, determining competitive range, and cost and price analysis, negotiation, risk assessment, source selection. Setting award criteria and factors: ensuring that received proposal conforms to the solicitation request. Conducted pre-proposal and bid conference(s) to arrive at a clear understanding of what is required under the proposed contract. Serves as advisor to program officials in procurement planning. Issues necessary amendments to clarify questions concerning such topics as specification changes, language ambiguities, or clarification of contact clauses. Conduct market research and assembling supporting documentation to resolution and making quality recommendation. Recommend contract award to contracting officer, issues contractual modifications, incorporation of changes, exercise of options and contract closeout.