Due to the growth of the corporate social media program I created and managed since 2005, I was named the organizations' first corporate social media manager. My focus is now managing this program and guiding the strategy, growth, communications and training on these platforms. Duties include managing the online brand reputation, curating relevant content for all platforms and working with leadership, staff from all departments and agency of record to create content calendars to align with organizational communications goals, and assist with writing and editing for other projects as needed. I coordinate 3 regional PR directors for off-hours monitoring and coverage, manage Hootsuite and Talkwalker platforms for the healthcare system, and coordinate promotion of special events across the country for the healthcare system and fraternity.I provide guidance on social media strategy and best practices, evaluation of new platforms and advise 22 Shriners Hospitals for Children communications teams about their website content and social media programs. I offer education to communications teams and organizational leadership about social media development and management.I am an active member and contributor to the Mayo Clinic Center for Social Media.In 2014. the hospital system was named one of the Top 75 Social Media Friendly Children's Hospitals by NurseJournal.org.In 2015, Shriners Hospitals for Children was included on the MD Connect list of 20 Hospitals Using Twitter to Attract, Engage and Retain PatientsIn 2016, Shriners Hospitals was recognized as one of the 10 Best Hospitals on Instagram by the Aha Media Group.In 2017, I was named to the Mayo Clinic Social Media Network External Advisory Board.In 2021 I was named a Mayo Clinic Social Media Network Platinum Fellow for contributions to the organization.

I was the organizations' first web communications manager and brought in to manage the online brand and reputation for Shriners International and Shriners Hospitals for Children with initiatives that included 2 corporate websites, 22 hospital websites and event websites. I also created and directed and all official social media presences for the organizations, and managed content curation efforts to find relevant items of interest for our supporters, patients, employees, donors and fraternity members.I worked with a team to develop internal and external web sites, ensuring communications needs were met and goals were achieved. One of my first projects in the department was an overhaul of the content on the hospital and fraternity websites and advising on better site usability. I later managed a site redesign, working with 3rd party agencies and developers.I oversaw a variety of initiatives, including content development/editing for print, online and social media projects. I assigned stories to writers as needed, edited materials for AP/house style, grammar and brand standards, and optimized content utilizing SEO. I regularly contributed original news and feature items for print, online and social media communications.My duties also included training and developing educational presentations about public relations, social media, writing for the web, SEO, story development, and creating and managing multiple social media presences.

The Mayo Clinic Social Media Network Advisory Board consists of members from various roles within healthcare, along with patients and members from other industries. The group helps guide the network's growth and development of programs to meet the needs of health professionals interested in applying social media in their work.

An active member of the committee charged with planning the group's annual professional development day. The committee explores topics to present, secures speakers, creates the day's agenda, handles promotion of the event internally and externally, and solicits sponsorships.

Working with a team of 3 to manage social media presences for the local chapter of the Public Relations Society of America, we curate relevant content about industry news, national PRSA information, chapter news, local business highlights, lighter features and membership development/educational opportunities.

As the archive and research business manager I was responsible for finding new revenue streams for the organization's public research services. I also assisted print, online and broadcast journalists with general research inquiries and participated in daily budget meetings with editors and team leaders from all platforms.I introduced publicity reprints to the company as revenue-generating service. I created the pricing structure and coordinated with in-house graphic artists, editors and outside print vendors for production.I introduced a pricing structure for copyright permissions and approved all copyright requests on behalf of the managing editor. I collaborated with the marketing department and photo reprint specialist to increase photo reprint sales and worked with outside vendors to provide Tampa Tribune content to third party vendors such as Lexis-Nexis, ProQuest and others.In the absence of the department manager, I supervised a staff of 10.Through my work in a converged newsroom, I gained hands-on experience in news gathering and multi-channel storytelling.

As the co-op advertising coordinator I was responsible for assisting clients and sales staffs in finding co-op dollars available from national manufacturers for local retailers, and ensuring manufacturer guidelines were followed for reimbursement.I was part of a three member team (Tribune Marketing Team) charged with creating advertising campaigns and proposals for local clients who wanted to increase their newspaper advertising investments. National advertising duties included sales and billing for national clients and their agencies.In addition, I coordinated special advertising sections, working with managers, sales representatives, graphic artists and production personnel.